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CMC - China Marketing Corp

We’re a China specialist marketing agency empowering ambitious brands to reach more than a billion customers.

CMC is your guide to marketing in China, working with you as one team to deliver extraordinary results.

25/07/2025

🎉 Wrapping Up a Big Week at China Marketing Corp!

This week, we were proud to take part in two exciting events that connected professionals across industries and borders:

💬 July Chinese Speaking Professional Networking (Leeds)�
Thank you to everyone who joined us in person! It’s always energising to see Chinese-speaking professionals connect, share, and support each other in a warm and open space.

🌐 Worldview 2025: International Digital Marketing Conference
We were delighted to support International Search News in bringing together global marketers, strategists, and innovators to explore the future of international digital marketing. It was a fantastic virtual experience, offering brilliant insights and a global reach!

🙌 Whether online or offline, we’re dedicated to fostering meaningful conversations and creating space for diverse professional communities.

👉 Follow us for updates on future events, insights, and community initiatives.

25/06/2025

🎒☀️ Summer in China: The Season of Travel, Spending & Strategic Opportunity

☀️ China’s summer break = a massive consumer moment. Is your brand ready?

As school holidays approach (typically early July to late August), brands should gear up for one of the busiest spending seasons of the year.

📈 Why is summer such a high-impact season in China?
• Families travel across the country — and abroad — driving demand in tourism, hospitality, F&B, and retail
• Students and young adults fuel spending in beauty, fashion, tech, and entertainment
• Platforms like Xiaohongshu, Douyin, and WeChat surge with seasonal content, travel vlogs, and lifestyle sharing

🎯 5 Summer Marketing Moves for China 2025
✅ Tap into family travel and parent-child themes — a proven summer draw
✅ Launch campaigns on mobile-first platforms with short-form video and influencer content
✅ Run seasonal promotions tied to travel, outdoor leisure, gifting, and summer learning
✅ Align your messaging with emotional triggers: freedom, fun, relaxation, exploration
✅ Leverage local KOLs to build cultural relevance and drive multi-channel conversions

📌 Whether you're entering China or scaling up, summer is a strategic window to engage — when attention is high and consumers are ready to spend.

20/06/2025

✨ Thank you for joining our June Networking Event! ✨

Yesterday, we wrapped up another successful Chinese Speaking Professional Networking Event in Leeds, and we want to say a heartfelt thank you to everyone who came!

It was a pleasure to see both familiar faces and new attendees coming together to connect, share stories, and support each other. From career conversations to casual chats, the energy in the room was warm, open, and inspiring. 💬

A big thank you to Santander Work Café for once again providing a welcoming space and refreshments — your support helps make this community possible! 🫖

📅 We host this networking series every month in Leeds.
Our July event is just around the corner—follow us to stay updated and join the next one!

💡 Have ideas or topics you'd like to see in future events? Drop us a message—we’d love to hear from you!

15/06/2025

💗 Happy Father's Day!

Thank you to all the fathers, father figures, and mentors who lead by example. 💙

20/05/2025

🇨🇳🐲 Dragon Boat Festival 2025: Cultural Traditions & Holiday Alert 🐉

From May 31st to June 2nd, China will observe Duanwu Jie (端午节) — known globally as the Dragon Boat Festival — a three-day national public holiday.

📌 What is it?�One of China's most iconic traditional festivals, Duanwu Jie commemorates the ancient poet Qu Yuan. The festival is celebrated with:
🏁 Dragon boat races across rivers and lakes
🍃 Zongzi (sticky rice dumplings wrapped in bamboo leaves)
🌿 Hanging mugwort and calamus to ward off illness and evil

🎯 What should brands know?
Expect reduced business activity across mainland China during the holiday
E-commerce campaigns, travel bookings, and seasonal gifting tend to peak before the holiday
Many consumers will be active on digital platforms during the break — a great time for festive content & cultural engagement

💡 If your brand has ongoing marketing or logistics plans in China, now is the time to adjust content calendars, ad schedules, and team coordination.

📩 Need support with localising your brand’s voice for Chinese cultural moments? Let’s talk.

13/05/2025

🎯 China’s Mid-Year 618 Shopping Festival Is Around the Corner – Are You Ready?

One of China’s biggest e-commerce events, 618, is fast approaching — and it’s a key moment for brands to drive growth, visibility, and consumer engagement.

🛍️ Key Dates for 2025:
• Pre-sale begins: May 13
• Major sales period: May 31 – June 18

📦 Platforms like Tmall, Taobao, and JD.com are already gearing up with full-scale promotions, discount campaigns, and traffic-driving tools. Over the years, 618 has evolved into a consumer phenomenon rivalling Double 11, offering a golden opportunity for international brands to:
• Launch seasonal campaigns
• Boost cross-border sales
• Test new products in the Chinese market

💡 Whether you're already selling in China or exploring market entry, aligning your strategy with local shopping festivals like 618 is essential to stay relevant and competitive.

09/05/2025

🇨🇳✈️ China’s 2025 Labour Day Holiday Sees Surge in Tourism: 314 Million Domestic Trips with Strong Inbound Rebound

The 2025 Labour Day Golden Week (May 1–5) wrapped up with impressive growth. According to the Ministry of Culture and Tourism of China, domestic travel reached 314 million trips, up 6.4% year-on-year. Domestic tourism spending hit RMB 180.3 billion (approx. ￡1.86 billion), marking an 8.0% year-on-year increase.

15/04/2025

🇨🇳 China’s Labor Day Golden Week is coming – are your marketing plans ready?

From May 1st to May 5th, 2025, China will celebrate Labor Day (五一劳动节)—a major public holiday and one of the country's Golden Weeks, when millions of people travel, shop, dine, and spend time with family.

This period presents enormous opportunities—and challenges—for brands:
🛍️ Consumer demand spikes across travel, retail, dining, and entertainment�📱 Digital platforms see a surge in content, search, and e-commerce activity�📆 B2B campaigns may see lower engagement as offices close for the break.

💡 What brands should do now:
- Adapt content calendars & ad campaigns for holiday behaviour
- Launch travel, leisure, or gifting promotions early
- Localise messaging to align with holiday themes and consumer mood
From May 1st to May 5th, 2025, China will celebrate Labor Day (五一劳动节)—a major public holiday and one of the country's Golden Weeks, during which millions of people travel, shop, dine, and spend time with family.

Golden Weeks are more than a vacation—they’re a marketing moment.

📩 Want help localising your strategy for China’s May Day holiday? Let’s talk!

10/04/2025

🚀 Xiaohongshu's 2025 Customer Engagement White Paper: Rethinking Consumer Marketing 🚀

The Xiaohongshu (Rednote) x Ipsos White Paper explores the evolving landscape of consumer behaviour and what it means for brands navigating today’s digital-first world.
As consumers become more value-conscious and deliberate in their choices, brands must move beyond traditional one-way marketing and adopt interactive, advisory-driven engagement strategies.

🔍 Highlights from the report:
✅ The Changing Consumer Landscape
✅ Human-Centric Consultation Model
✅ Multi-Touchpoint Content Strategy
✅ Seamless Lead Conversion & Management
✅ Precision Marketing with Advanced Ad Tools

💡 With content-driven marketing, interactive tools, and smart lead conversion, Xiaohongshu is helping brands build deeper trust and drive growth in China’s dynamic digital ecosystem.

👉 Follow us for more Xiaohongshu insights and updates!

04/04/2025

🌿 Happy Qingming Festival! 🌱☀️

Qingming Festival, also known as Tomb-Sweeping Day, Taqing Festival, or March Festival, is a traditional Chinese holiday that falls on April 4, this year. It is observed on the 15th day after the Spring Equinox and is one of the 24 solar terms in the Chinese calendar.

Qingming is a public holiday in China, a day for families to honour ancestors by visiting and cleaning their graves, making offerings, and paying respects. It is also a time to embrace spring by going outdoors, flying kites, and enjoying nature—a practice known as "Taqing" (踏青, spring outing). 🌱✨

💬 Have you ever experienced Qingming Festival traditions? Feel free to share your thoughts below! 👇

30/03/2025

🌸 Celebrating Mother’s Day—Different Dates, Same Love! 💖

Did you know Mother’s Day isn’t celebrated on the same date worldwide? 🌍

🇬🇧In the UK, Mother’s Day falls on 30 May 2025, while in China🇨🇳 and the US🇺🇸, it is traditionally observed on the second Sunday of May (this year, on 11 May 2025).

Despite these differences in dates, the love, gratitude, and appreciation we show to our mothers remain universal. 💐

Happy Mother’s Day!🌎❤️

28/03/2025

🚀 China's AI Boom: Meet the Leading AI Models Shaping the Future 🇨🇳🤖

China’s AI landscape is evolving at an incredible pace. From logical reasoning and ultra-long text processing to AI-generated images and voice interactions, these AI tools are redefining how businesses and individuals engage with technology.

🌟 Key Players:�
🔹 DeepSeek�
🔹 Kimi�
🔹 Doubao (CiCi)�
🔹 Ernie (Baidu) �
🔹 Spark AI (iFlytek)

As China cements its position as a global AI powerhouse, these innovations present exciting opportunities for businesses, developers, and AI enthusiasts.

💡 Which Chinese AI tool have you tried or are most interested in?

📖 Read the full article here: China AI Landscape:
Key Players | China Marketing Corp https://chinamarketingcorp.com/blog/china-ai-landscape-key-players/

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Tuesday	9am - 5pm
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Thursday	9am - 5pm
Friday	9am - 5pm

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