Search Laboratory

Search Laboratory Driven by evidence and led by transparency, we search for the truth in data. We are proud to be part of Havas Media Network.

Search Laboratory is a team of digital marketers and data scientists dedicated to growth generation. Combining data science with intricate digital strategies, Search Laboratory identifies the questions that bring data to life, allowing them to make decisions that drive profitable growth for its clients. Search Laboratory is one of only a handful of Google Marketing Platform Sales Partners trusted

to offer expert implementation, training and ongoing support for the platform's advanced suite of tools. The group’s expertise in large-scale media experiences enhances our own performance marketing and data science specialisms to create an offering that spans the whole customer journey for our clients.

28/12/2023

In the last instalment of our '12 days of digital marketing' video series, our Client Services Director, Chris Woolford, shares his thoughts on how there has been a big shift towards data solutions and first-party data, brought about by the momentum towards a cookieless future. 📈

Despite the loss of cookies, you can still preserve your data and increase the accuracy and performance of your advertising campaigns.

Our data and privacy hub has all the information you need to navigate a post-cookie world. 🔽
https://ow.ly/KPyj50Qlptf

27/12/2023

Being open to and aware of the changes that are going on in the digital marketing landscape.

That's the top tip our US Paid Search Account Manager, Jack Gardner, has for all digital marketing specialists going into 2024, in this edition of our '12 Days of Digital Marketing'. 🗓️

One such change Jack mentions is the impending removal of third-party cookies. But knowing what it will actually mean is a tough question.

It was one put to several of our channel experts and by streaming our podcast, you can hear what they feel is the answer ⬇️
https://ow.ly/cIZt50Qlp8r

22/12/2023

Deciding to take your business global can be nerve-wracking due to a multitude of factors, especially if it's an unstable period for the economy. So what should you do? 🤷

Nicola Winters, our Head of International, shares her expert thoughts on how to approach international growth during times of economic instability in the next part of our '12 Days of Digital Marketing'.

If you're interested in learning more, Nicola goes into further depth on this topic in a blog on our website 🔽
https://ow.ly/szfI50QkHGm

20/12/2023

Third-party data is no more. Long live first-party data!

That's the top tip our Head of Paid Media in the US, Dave Novotny, shared as he joined us as part of our '12 Days of Digital Marketing' series, as well as how AI has impacted Paid Media positively and negatively too. 🤖

You can learn more about what impact the removal of third-party cookies has had by streaming our podcast from our website ⬇️
https://ow.ly/GEK550QjKLj

We had a brilliant time at our annual Christmas party at Rudding Park last week.🥳We certainly know how to have a good ti...
19/12/2023

We had a brilliant time at our annual Christmas party at Rudding Park last week.🥳

We certainly know how to have a good time at Search Laboratory! 🥂

Here are a few highlights of the event's festivities.

After a week of winter festivities in and out of the office, the Austin team is getting ready for our annual dinner at F...
15/12/2023

After a week of winter festivities in and out of the office, the Austin team is getting ready for our annual dinner at Fixe Southern House, joined by our New York team as well!🥂

Let's take a throwback to last year's party to give you a taste of tonight's festivities.🍸

Look out, Austin, we're going out!

14/12/2023

Machine learning working in unison with human knowledge is the best way to ensure effective results utilising automation.

That's one of the many pieces of advice our Head of PPC, Ryan Jones, offers fellow digital marketers in this instalment of our '12 Days of Digital Marketing' video series 🎄

If you are keen to take your digital strategy to the next level with machine learning, read a blog penned by our Head of Data Science, Dave Howlett, to learn how ⬇
https://ow.ly/1Wlc50Qh36t

13/12/2023

It has been a buzz of activity in Digital PR throughout 2023 🐝

And as Ally Bolender, one of our Content Specialists explains in the latest video from our '12 Days of Digital Marketing' series, it's only going to get busier!

From utilising local and national data, as well as mixing up traditional and digital techniques, the future looks very bright for Digital PR in 2024 💡

Speaking of bright moments, read our TrustedHousesitters case study to see how Ally and the team took this animal-themed client viral on TikTok ⬇️
https://ow.ly/EaAV50Qh3V9

12/12/2023

Search engines continually evolve, in order to deliver the quickest route and most authoritative answers to users' queries. However, now that artificial intelligence has been thrown into the mix, how should SEO experts react?

In this episode of our 12 Days of Digital Marketing series, our Head of SEO, James Bentham, discusses the impact AI will have on the search journey and changing the way users search on the internet forever 👨‍💻

Plus, read James's blog, where he debates the topic of AI and SEO even further 🔽
https://ow.ly/xYQa50Qh2Yn

The Search Labs team is getting all dolled up for a 'Murder Mystery' Christmas party at the Rudding Park Hotel!🥂🥳Let's t...
08/12/2023

The Search Labs team is getting all dolled up for a 'Murder Mystery' Christmas party at the Rudding Park Hotel!🥂🥳

Let's take a look down memory lane to last year's Christmas festivities to give you an idea of the kind of frivolities that might be happening at tonight's soiree.🍸

Watch out for the vodka ice luge!

06/12/2023

During the festive period, we get to see and eat plenty of cookies. However, online third-party cookies are gradually becoming extinct 🍪

With online privacy laws becoming more sophisticated, programmatic advertisers are having to discover new recipes for successfully tracking user behaviour.

One option is Meta's Conversion API, aka CAPI, which Gina Wisse, our Assistant Head of Programmatic and Paid Social, explains the benefits of in this instalment of our '12 Days of Digital Marketing'.

Plus, hear Gina's thoughts on how combining paid social and creative marketing can deliver fantastic results as part of our Creative Podcast 👇
https://ow.ly/a4uR50QfeYf

Address

Blokhaus, West Park Ring Road
Leeds
LS166QG

Opening Hours

Monday 8:45am - 5:15pm
Tuesday 8:45am - 5:15pm
Wednesday 8:45am - 5:15pm
Thursday 8:45am - 5:15pm
Friday 8:45am - 5:15pm

Telephone

+441132121211

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About Search Laboratory

Search Laboratory was founded by mathematician Ian Harris in 2005 to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.

Ian is an internet innovator. Fed up of seeing budgets thrown blindly into digital marketing, when he was Chief Technology Officer for a leading web translation software company he also spotted the market need for a more robust PPC bid management system.

This led to the creation of BidLab™, our proprietary bid management software, and subsequently to a suite of productivity, research and management tools that complement the Google technology stack, and integrate with other leading commercial solutions.