Gecko Direct

24/01/2023

What a great article.

One thing we'd like to repeat is the below👇

That VALUE will drive purchase...

We know from previous Marketreach findings that 70% of consumers say MAIL makes them feel more valued.

It's a two-way street.

Eight marketing trends every marketer needs to know in 2023 Marketers face a challenging year ahead but they have the best chance of spotting opportunities and maximising media spend if they understand the shifting trends within the industry and how customers are responding to changing circumstances...

05/01/2023

Great article: THREE AREAS TO FOCUS ON IN YOUR 2023 DIRECT MAIL STRATEGY👇

I know it's an American article, but it's still very relevant to UK businesses who want to optimise their marketing budgets whilst driving great results and ROI.

We can help you with all three of these areas:

1⃣ With better data - whether we clean your current database, profile your database confirming who your buyer persona is or provide you with a new buyer look-a-like database (or all of the above).

2⃣ To complement your email marketing and social media efforts with an impactful direct mail piece.

3⃣ By providing cost-saving alternatives.

We are here to help remove your communication headaches.

Cutting back spending on marketing is a tempting idea—but it may not be the right one. Instead, stay consistent with your efforts by sticking to a long-term strategy.

23/12/2022

We want to thank all our customers for their support this year.

We are breaking now for Christmas and re-opening our doors Tuesday, 3rd Jan 2023.

Our email address, [email protected], will be monitored.

Seasonal greetings 🎄

The Gecko Direct team.

21/12/2022

Just a little reminder that we have HP Indigo digital printers onsite and manage a massive variety of retail print, like these swing tags for Harvey Nichols.

Wide format digital print and finishing is also an in-house service we provide.

If you need help standing out in 2023, you know where we are👇
[email protected]

20/12/2022

A lot of charities have struggled with their donations since the pandemic. Experiencing the loss of projected funds while incurring a lot of extra costs themselves.

If you a charity fundraiser we can help you fill the gap in your donor acquisition and fundraising activities.

The RSPCA and their marketing agency shifted their strategy to create an integrated multi-channel campaign that had mail at its heart.

A Partially Addressed 'cold' Direct Mail piece was used to find highly targeted prospects.

To read more of they used Partially Addressed Mail (PAM) and door drops click here https://www.marketreach.co.uk/case-study/rspca

If you need a clever direct mail and print partner to help you bring in new donations, please get in touch, [email protected]



https://www.theguardian.com/society/2020/nov/12/devastating-loss-funds-uk-charities-count-cost-covid

From big appeals to small local organisations, charities face millions less coming in as demand for services rises

19/12/2022

We had such a great time last week on our Christmas do, we only took one photo!

Here are just a few members of staff having a glass of fizz and a beer to welcome in the festivities 🎄

16/12/2022

When thinking about marketing strategies for your company, it is pretty easy to overlook the audience you have right on your doorstep! 🏢

Whatever the form of marketing, it pays to be consistent so your business is constantly at the forefront of any prospective customer’s mind.

Although postage costs have increased, this shouldn’t prevent businesses from being clever about marketing and local marketing ideas in 2023, i.e. targeting specific local areas with marketing collateral to build a loyal local customer base.

So, here's an article discussing everything about' local marketing'.👇

To get in touch with our experienced team, email [email protected].

When thinking about marketing strategies for your company, it is quite easy to overlook the audience you have right on your doorstep! So in this article we’re going to discuss local marketing ideas.

15/12/2022

Have you ever used interactive print in your marketing comms?

If not, maybe you should.

It's not just for the big brands like Cadbury's. 🍫

If you have a product (like Cadbury's has) and you're trying to get
samples out to a broader audience, why not print some interactive posters or postcards?

Here's how it can work:

⚡ Create a landing page for your product sampling campaign with a data collection form on it,
⚡ Create a QR code for the above landing page,
⚡ Get a postcard/poster designed and printed with your offer and Qr code on,
⚡ Pop up your posters and mail/door-drop your postcards
⚡ Wait for your prospects to act and complete your online form
⚡ Sit and watch your prospect database grow
⚡ Fulfil your sample orders and send them out with a discount code
⚡ See your product fly off the shelves

It really is that easy! 😉

To arrange a call to see how we can help you with all the above, email [email protected].

13/12/2022

We received this amazing gift from our cardboard engineering partner, Pure Innovations.

Corporate Christmas Gifts are the best! 🎄

12/12/2022

Read how we created a fully automated process to handle complex communications for The Claims Guys 👇

https://lnkd.in/dgp2mvPg

Every pack requested before 16.00 was sent out by 18.00 the same day. ⏱

08/12/2022

🎄 It's Christmas Jumper Day at Gecko! 🎄

Here are a few photos 😀

Even our sales guy, Darren Aldred, did a selfie before heading out to a meeting!

08/12/2022

WE ARE ON A MISSION TO BECOME THE UK’S BEST DIRECT MAIL AND DIGITAL PRINTER, BUT NOT AT THE COST OF THE ENVIRONMENT.

Our journey is about more than just the quality of our work.

It's about our commitment to sustainability.

If you want to reduce your carbon or offset it in 2023, we can help you with this.

Our quotes now detail the carbon measurements you need for your internal carbon accounting, and we can offset it for you on any:

🌱 Direct Mail,
🌱 Hand enclosing,
🌱 Digital print,
🌱 Large format print projects.

To read more on our green journey, click below.👇
https://lnkd.in/egqY9UkP

We are on a mission to become the UK’s best digital printers, but not at the cost of the environment. Our journey is not solely about the quality of our work, it is about our commitment to sustainability.