01/10/2026
Weโre throwing it back to summer and a campaign weโre incredibly proud of... ๐๐ค
For our Yorkshire-born and bred client, Stockeld Park, we wanted to create a Yorkshire Day moment that would get people talking, visiting and, most importantly, reaching for their flat caps... ๐งข
The challenge? Break the world record for the most people wearing flat caps in one place. The result? 441 flat caps and a brand-new world record! ๐
And that wasnโt all. The campaign delivered 34.5M combined press reach, 85K+ social views and helped drive a 59% YoY increase in Yorkshire Day footfall.
Swipe to also see the brilliant Yorkshire poem we commissioned especially for the campaign, written and performed by the wonderful Yorkshire Prose (view the full poem on Stockeld's page!)
Now thatโs what we call a reyt good result! ๐