03/07/2026
A piece of pub wisdom, turned into a national talking point.
For Mr. Porky, we took something pub-goers have always known - that pork scratchings make beer taste better - and turned it into a PR-first campaign built for headlines, broadcast and online conversation.
Using consumer insight, a real-world taste test, expert commentary and timely World Cup relevance, we helped make one of Britain’s most iconic pub snacks culturally relevant.
The result?
💜 202 pieces of coverage
💜 21 national pieces
💜 14 broadcast features
💜 562 brand mentions
💜 45m total circulation
The campaign landed across LADbible, Daily Star, Daily Mirror, Daily Express, MSN, OK!, GB News, Times Radio - to name a few! All helping our client Mr. Porky own the pint-and-scratchings conversation when it mattered most.
Just one example of how the team at Prohibition can turn a cultural truth into a campaign that cuts through.