What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Spark Market Research

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Spark Market Research

Experts at uncovering human truths and delivering strategic insights.

13/06/2025

Introducing our new survey app… LifeStars

LifeStars is an easy-to-use survey app where you can earn stars by sharing your opinions.

The more you answer the more you earn. Get started today by downloading the app at https://www.lifestars.com/gettheapp

Stars can be converted to cash vouchers for 50+ brands; brands such as Penney’s, TK Maxx, Aldi, Curry’s, Nike, Halfords, Lidl, Nando’s, PlayStation, and Tesco.

Start your summer off right by downloading and registering today for the chance to win one of 3 x €100 Amazon vouchers.

We are currently recruiting those based in the Republic of Ireland, who are aged 16+.

Think your friends might be interested? Share this post and have them join LifeStars today!

Good luck!

03/02/2023

Spark Clan 🦸‍♂️

Our unique approach combines qualitative & quantitative research to identify the market segments that hold the most potential for our clients.

With a focus on understanding the needs of these segments in detail, we provide bespoke recommendations for brands to focus on within sales & marketing.

Fancy a chat? We'll stick the kettle on ☕ [email protected]

30/01/2023

Use real insight to power better decisions 💪

At Spark, we can use quantitative surveys for usage & attitudes studies, market share, and brand/competitor overviews.

Our surveys are available in multiple markets and languages, providing valuable insights for business strategy and customer understanding.

Contact us today to learn more!
[email protected]

26/01/2023

It's Cervical Cancer Prevention Week and we're proud to be an employer working with Jo's Cervical Cancer Trust 👩‍⚕️

We believe that work shouldn't get in the way of taking care of your health. That's why we're dedicated to making sure our team has the time they need to attend their cervical screening appointments.

Learn more about Jo's Cervical Cancer Trust and how you can get involved in their campaign by visiting https://www.jostrust.org.uk/get-involved/campaign/cervical-cancer-prevention-week

23/01/2023

Our Sparkies Favourites 2022 🎉

In the first month of 2023, our Sparkies are reflecting on their favourite things of last year and looking ahead at this year!

We are so proud of what we have achieved as a collective. What are you looking forward to this year?

04/10/2022

😱 Over 90% of new products fail 😱

The failure rate of New Product Development is a problem which many businesses suffer from, but we have a solution...

Spark Glow allows you to identify winning concepts. Where we evaluate:

👉 Concept Potential
👉 Market Potential
👉 Social Contagion potential (unlike any other NPD development tool)

Join the long list of companies who trust in us to be the best in customer insight marketing 🤝 https://www.sparkmr.com/customer-insights/

07/09/2022

Let's Spark 360 your business 💫

Ever wanted to be a fly on the wall as your consumer uses your or your competitors’ brand?

Now you can with our insightful shopper behaviour product: Spark Life 360.

Got any questions? DM us or follow the link for more 👉
https://www.sparkmr.com/shopper-behaviour-research/

24/08/2022

Join the Spark Clan 🛡️

Spark clan is how we segment LARGE samples of consumers in Spark!

At the heart of the clan is a case-specific blend of Quantitative and Qualitive Research along with Factor and Cluster Analysis...

Mix this with some calculated customer segmentation and you have the perfect recipe for truly understanding your customer!

Let us support your big campaigns with our wonderful data ✨ https://www.sparkmr.com/customer-segmentation/

09/09/2021

✨ The Sparklers 2021 ✨

We're excited to launch our very first annual awards to celebrate the amazing work our clients have carried out so far this year!

These annual awards will celebrate the importance and ability to innovate, be resilient and inspire change that builds brilliant brands 🎉

Keep your eyes peeled for our category announcement coming soon 👀

30/08/2021

✨ Meet our new Sparkie ✨

The wonderful Leanne has joined our team as Research Executive 👋

But can you work out the 2 truths and 1 lie?

Address

Studio 1, Cross York Street Studios, Cross York Street
Leeds
LS27BL

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.sparkmr.com/

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