Pepper PPC Agency

03/11/2021

Video action campaigns now include CTV inventory to help advertisers reach new customers and drive more online sales.

YouTube expands Video action campaigns to CTVs to help advertisers drive more online sales and leads.

01/11/2021

Microsoft Advertising Insights has taken a deep look into first and third-party data.

They have collated top learnings and tips to help you reach your audiences efficiently to make this festive season your most successful quarter yet 👀

Quarter 4 (Q4) is a dominant time of spending for advertisers who are trying to maximise sales during the festive season. Stakes are high and Microsoft Advertising solutions can help them convert their audiences efficiently. Learn what to do and consider for shoppers in the retail, travel, and techn...

27/10/2021

Learn more about Microsoft Clarity insights for Microsoft Advertising 🙌

Get Microsoft Clarity insights via Microsoft Advertising.

25/10/2021

Check out our latest post on what to do with low impression share keywords 👀👇

After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC con

20/10/2021

In case you missed it, take a look at what to do after the IOS 14.5 update 👀

If you frequent yourself in the digital marketing space, you will have likely heard of the recent IOS 14.5 privacy update announced in April 2021. This upd

18/10/2021

Check out our beginner's guide to understanding why Your eCommerce PPC strategy is failing!

So you've begun to run PPC advertisements. That's fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no

11/10/2021

Learn about key Microsoft Advertising product updates for October, including market expansion and other additions to the Microsoft Audience Network and In-market Audiences 💪

Learn about our October product updates, including enhancements to the Microsoft Audience Network. Catch up on the latest developments in Microsoft Advertising.

06/10/2021

In case you missed it, here are 8 ways to use WordPress to improve Google Ads PPC advertising 👀

Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you've come to the right

20/09/2021

Last week, Pepper's director, Rashed, gave a fantastic talk at BrightonSEO!

The talk focused on how to get the best out of pay for conversions Display campaign as well as his general learnings 🙌

15/09/2021

Learn more about creating custom columns using the new impression share column in Google Ads 👀

In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns th

13/09/2021

Here are 12 tips on creating an optimised ‘pay for conversions’ display campaign 🙌

Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Dis

09/09/2021

Rashed, our director at Pepper, is speaking at BrightonSEO on the Showcase Stage at 2:30 PM on Friday! 👏

Make sure to check it out and let us know what you think.

What if there was a campaign type in Google Ads where you only paid for results, and not for clicks? A pay for conversions Display campaign allows advertisers to advertise on the Google Display Network and only pay when they get a conversion. After serving billions of impressions on pay for conversi...