17/08/2026
The five things every business needs in place before spending a penny on Facebook ads
Too many Businesses blame Facebook or Google when their campaigns don’t work. But most of the time, the real problem started before the ads were ever switched on.
There are five things I’d want sorted first.
- The offer needs to be worth advertising.
- The landing page needs one clear job.
- You need a proper conversion mechanism,
- follow-up that turns leads into money,
- tracking that tells you whether the numbers actually make sense.
And there’s one more thing people forget.
You also need the capacity to handle the leads, enough proof for cold traffic to trust you, and enough patience to give the campaign a proper runway.
If those pieces aren’t in place, paid ads can become a very expensive way to discover problems you already had.
If you’re about to run ads, or you’re already spending and wondering where the money is going, book a free 15-minute call.
https://daniellatto.co.uk/fbads/