02/10/2026
Mentioning a service once doesnât mean everyone now understands it and is ready to book!
Someone might only just be considering it. Another person could have been thinking about it for months and still be unsure about how it works... That gives me different things to think about when I plan the content đ
In these examples, thereâs a reason to look ahead, an explanation of a practical detail and a walkthrough of what happens when someone books. Each post serves its individual purpose whilst also contributing to something much bigger...
Iâm also thinking about what someone finds when they visit the page after seeing one of them... Is there enough information to help them understand the service? Get a feel for the business? Like what they see? Have a vibe for the people behind their treatment? Know what to do next?
Thatâs part of what youâre paying for when someone plans your content: the decisions about how it fits together... not just a "social media girl" who "posts on social media" đ€đ