NERVE

16/09/2019

It's so easy to fall into assumptions about what works without properly thinking them through...

Why does the myth persist that Brands are just like people? Do consumers really want them to be 'relatable', 'likeable' and 'authentic'?...

12/09/2019

They’ll show up directly in search

12/09/2019

New research from the Google-owned firm hints that AI may be a better way of assessing if someone is at risk of acute kidney injury. But there are still questions about how it handles patient data

12/09/2019

After losing an obscene amount of money on previous iterations of smart glasses, Snapchat is back with Spectacles 3. They may take AR footage, but, crucially, still look terrible. Is there any method in the madness?

16/08/2019

Are we ready to take control of our data and make it work for us? Either way, it has become increasingly clear that is going to be an essential part of thriving in the future...

The days of passively accepting ads are coming to an end. Will consumers begin taking control of their data?

06/08/2019

Businesses are increasingly under pressure to be ‘transparent’. But do people really want to know about the nitty gritty details?..

Businesses are increasingly under pressure to be ‘transparent’, but do people really want to know about the nitty gritty details?...

14/06/2019

Is your business 'working together, for a better tomorrow'? 😑

Second-rate straplines are everywhere. We're considering what's lost when you follow the trend, and floating some alternatives...

Forget the potential humiliation: leaning into lame slogans might be blinding you to your marketing potential…

12/06/2019

Daytime TV used to be enough to test the waters of a culture. Today? Not so simple. We explore how creatives can keep up as society divides in a new blog post...

The fragmentation and polarisation of society presents a huge problem for marketers looking to understand ‘the public’…

11/06/2019

We are THRILLED to announce that our new website is now live! 🍾🍾

Take a look at www.nerveagency.co.uk to see some of our work…

07/06/2019

Neurostimulation and AR are the next frontier. So what is the marketing world gonna do about it?

An emerging market of futuristic products require marketing to put their audience at ease. But is the future already too cliched?

05/06/2019

How far should agencies go in fighting for creative credit? We explore the Brewdog Controversy in a new blog post...

Recent controversy surrounding Brewdog’s failure to give proper creative credit to their agency raises big questions…

05/06/2019

Asos' new returns policy has caused a furore. Are they doing the right thing? And more importantly, are they going about doing it in the right way?...

Asos is trailblazing a new way of dealing with customers who game the e-commerce system. But are they getting it right?..