28/05/2026
Some of the best content to post consistently includes:
• Customer reviews & testimonials
• Re-sharing recent projects
• Bringing old posts back to life to push a certain service
• About us/team content
• Helpful tips, tricks & advice
• Before & after transformations from recent or even older projects
And when possible, video content should be a priority.
Instagram and Facebook are heavily pushing video right now, especially reels. Even simple walk around videos, progress clips or quick explanations on site can massively increase your reach compared to just posting images alone.
A solid target for most businesses is:
• 3 videos/reels per week
• A couple of images/carousels to fill the gaps and keep consistency
Most businesses already have enough content sitting on their phones, they just don’t use it properly.
Consistency builds trust. Trust brings enquiries. Enquiries bring work.
You just need to stay visible