BTSGamePlan

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28/05/2026

Some of the best content to post consistently includes:
• Customer reviews & testimonials
• Re-sharing recent projects
• Bringing old posts back to life to push a certain service
• About us/team content
• Helpful tips, tricks & advice
• Before & after transformations from recent or even older projects

And when possible, video content should be a priority.

Instagram and Facebook are heavily pushing video right now, especially reels. Even simple walk around videos, progress clips or quick explanations on site can massively increase your reach compared to just posting images alone.

A solid target for most businesses is:
• 3 videos/reels per week
• A couple of images/carousels to fill the gaps and keep consistency

Most businesses already have enough content sitting on their phones, they just don’t use it properly.

Consistency builds trust. Trust brings enquiries. Enquiries bring work.

You just need to stay visible

27/05/2026

This is Connor.

We’ve recently partnered up while still working under our own names to help serve more trades and businesses properly. Over time, we kept getting asked for more services and support, so teaming up just made sense.

One of the biggest problems we see is leads going cold simply because business owners are too busy to reply quickly.

CRM automation systems can answer leads within minutes using responses trained around your business and tone of voice, helping convert more enquiries into booked jobs while saving you hours of admin. They can even help book jobs straight into your calendar.

Less admin.
More time.
More jobs.

That’s where businesses are heading... don't fall behind.

21/05/2026

When you educate your audience, you build trust.
When you build trust, people remember your business.
And when they finally need that service… you’re already top of mind.

The businesses winning online right now aren’t always the loudest.
They’re the ones consistently showing up, providing value, and staying visible.

You don’t need to give away every trade secret.
Just help people understand what you do and why it matters.

That alone separates you from most of your competitors.

20/05/2026

Make leaving a Google review EASY for your clients.

One of the best things businesses can do now is have a Google review QR code ready to scan before leaving a job.

You can:
• Order the official Google review plaque/sign
• Print your own and laminate it
• Keep it saved on your phone
• Add it to invoices or emails

The easier you make it, the more likely clients are to actually leave a review.

And reviews matter.

They help build trust, improve your Google presence and can genuinely influence whether new customers choose you over someone else.

Simple habit. Big long term impact. 👌

19/05/2026

When people search for services near them, Google often shows local business profiles BEFORE websites or social media pages.

If you DON’T have one:
• Set one up
• Add your services
• Add your phone number & areas you cover
• Upload REAL job photos
• Start collecting reviews from happy clients

If you ALREADY have one:
Don’t neglect it.

Keep updating it weekly (or at the very least monthly) with:
• New projects
• Recent photos
• Reviews
• Business updates
• Completed work

An active Google profile helps build trust, improves visibility and shows customers your business is alive and operating consistently.

And once your Google profile is running properly, the next step is considering a professional website to strengthen your online presence even more.

Most customers check Google before making a decision now… what are they seeing when they search your business? 👀

18/05/2026

Tip to invite friends on for your

14/05/2026

One of our clients is now receiving a minimum of 20 extra calls every single week directly through Google.

People actively searching for the exact service they offer.

Even better, 51% of those calls are converting into qualified leads.

The important part is this is all on top of the enquiries they were already getting through Social Media and word of mouth, repeat customers and recommendations and.

That’s the power of showing up when people are actually searching for your service.

A good reputation gets people talking.
Google helps new customers find you consistently.

13/05/2026

They invested time, money or effort into their online presence while others stood still.

They’ve got a website that actually works, explains what they do properly and builds trust before a customer even picks up the phone.

They’re active on social media so people constantly see their work, their name and their business.

They might be running Google Ads, working on SEO or building systems behind the scenes while others rely only on word of mouth.

The reality is, the way people buy has changed.

People check your socials.
People search your business on Google.
People compare you to competitors online before they ever contact you.

The businesses staying busy year round are usually the ones adapting to the way customers now search, trust and buy.

It’s not luck.
It’s consistency, visibility and making moves while others keep putting it off.

12/05/2026

Running a business already comes with enough to juggle. Quoting jobs, managing staff, replying to clients, ordering materials, chasing invoices and actually getting the work done.

Most business owners don’t ignore social media because they don’t care.
They ignore it because there’s only so many hours in the day.

The problem is, when your online presence gets neglected, people start assuming the business is quiet, outdated or inconsistent even when you’re flat out busy behind the scenes.

11/05/2026

Instagram is heavily pushing reels right now, especially to people who don’t already follow you. That means your content has a far better chance of landing in front of fresh eyes, local customers and people who’ve never heard of your business before.

The businesses posting consistent reels are staying visible.
More visibility = more trust.
More trust = more enquiries.

It doesn’t need to be over complicated either. A quick walk around on site, before and afters, behind the scenes, progress videos or even talking through a job can outperform polished content when it’s consistent and real.

If you’re trying to grow your business, reels should be part of the plan now.

08/05/2026

We make the whole process simple, easy and painless for the client.

Everything is set up using completely free apps with no hidden costs.
Google Drive shared folders keep image and video quality high while making content sharing quick and organised.
Microsoft Teams is used for approvals and content reviews, just click a link and you’re in.
Meta Business Suite can sometimes be a bit more awkward, but we guide you through it over a phone call or handle it for you if needed.

Websites can vary depending on the project, but we usually aim for a 2–3 week turnaround.

Once everything is set up, we take care of the rest.
You keep doing the real work on site, send through authentic content from your jobs, and we turn that into consistent online presence that helps build trust, visibility and enquiries over time.

Address

Leeds
LS11AA

Website

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