25/11/2020
An Asda π―π’πππ¦π’π§ a day helps keep the doctor away!
Buying vitamins can be confusing and daunting, so we are proud to showcase our re-imagining of Asda Vitamins, resulting in a cohesive and easy to shop range that stands confidently against more expensive branded products.
For this project we needed to be modern, reassuring and helpful with a recognisable architecture but flexibility to span over 13 categories. By developing a bold colour pallet that was iconic to each type of vitamin, and utilising this as a band of colour combining it with bold type running across the centre of the bottle, simple product differentiation was ensured throughout the range.
Check back tomorrow for more, or to see the case study in full head to our website (listed in the description above!)
