04/09/2026
Our very own PR Strategist, Ronja Ostner, recently joined a panel discussion at to break down the current state of digital PR and share predictions for the year ahead 🎙️
If you're wondering where to focus your strategy, here are some of the key takeaways:
👉 Digital PR has always been a fast paced industry, but with the rise of AIOs and LLMs, that pace has accelerated even further. Working closely with industry experts is now essential to strengthen overall visibility, earn top placements, and build authority that truly sets you apart from competitors.
👉 PR professionals across the board agree that the gap between traditional and digital PR is closing. In future, integrated campaigns that span multiple channels (such as PR, social and paid) will be key for driving relevance, discoverability and brand growth.
👉 Businesses that prioritise niche publications and contextual relevance over high domain authority alone build far more stable, high performing authority clusters. Although having a clear, well defined niche is crucial to making this work.
Feel free to reach out to Ronja or our team to learn more!
