22/05/2026
🚨 One year on from the launch of AI Mode, Google just dropped some massive updates that completely change how people search.
In this video, our Organic Director, Elle Pollicott breaks down exactly what’s new:
🔎 The classic search bar is getting its biggest upgrade in 25 years, dynamically expanding to fit long, natural language prompts and offering intent driven suggestions.
🔎 Users can now search using text, images, videos, audio and PDFs.
🔎 Google is building custom templates, interactive dashboards and autonomous information agents, depending on the query.
🔎 Secure hook-ups to Gmail, Google Calendar and Photos mean search results are becoming hyper-personalised.
🔎 Marketers are finally getting better visibility with AI tracking built directly into GA4.
But what does this shift toward agent led search actually mean for your brand?
Watch the full video to hear from our Head of Content Strategy, Alex Nayler, and our Head of SEO, Marina Marañón Arechabala, as they share their roadmap for driving visibility in this new landscape.
