07/10/2026
Our co-founder and Operational Director put AI to the test on something completely outside marketing — cricket — and it got it dead wrong, with total confidence.
Sound familiar? It's the exact same thing that happens when businesses rely on AI (or a generalist) for paid ads strategy and SEO without anyone who actually knows the industry checking the output. Confident answers aren't the same as correct ones.
AI is a brilliant tool. But tools still need someone who knows what "right" looks like — whether that's cricket stats or your Google Ads performance and search rankings.
This is why working with marketing experts who understand paid media and SEO strategy matters more than ever in the age of AI.