16/01/2026
My 2025 Recap ✨
I’ll be the first to admit it, I’ve been terrible at posting. I’m often so immersed in the next challenge or campaign that I forget to pause, reflect, and share the work along the way.
2025 was another year I felt incredibly lucky to freelance with Frasers Group, working on some exciting projects including campaign artwork for Nike, Adidas, and Under Armour, alongside Sports Direct’s own campaigns. I also collaborated with some brilliant clients on an ad-hoc freelance basis. While I can’t share all of that work, connecting with new people and teams has been hugely rewarding.
A definite highlight of the year was the Back to School campaign, from developing the initial concept in a meeting room in Shirebrook, to seeing it brought to life in stores, and finishing the final artwork rollout. Another standout moment was creating assets for the Monster Kickabout event, adapting the Nike Phantom campaign visuals and seeing the creative used in the real world.
2025 was a year of resetting, refining my creative output, and really knuckling down.
Looking ahead, 2026 is about outreach. I’ll be honest, I haven’t always been great at following up, responding quickly, or keeping in touch, and I know that radio silence can be frustrating. That changes now. This year is about new directions, new connections, and new opportunities.
If you’re looking for a graphic designer for an upcoming project, I’d love to hear from you.
Here’s to 2026, the year of achievement 🚀
