OrigDesigns

Graphic Design freelancer - Specialise in logo design and Branding

22/09/2026

Studio Sol. 🤎

A premium Pilates identity designed for movement.

21/09/2026

STUDIO SOL - BRAND STARTEGY AND VISUAL IDENTITY🧘🏾‍♂️

Studio Sol is a premium Reformer Pilates and wellness studio created for women who value quality, balance and intentional experiences.

The challenge was to move the brand beyond simply looking like a Pilates studio and create an identity that reflected the quality of the experience it wanted to offer.

Starting with strategy, I defined the brand’s positioning, audience and direction before developing a complete visual identity — from the logo system and colour palette to typography, pattern, social media and brand applications.

The result is a considered, cohesive identity designed to make Studio Sol feel as premium as the experience itself.

Swipe through the case study to see the transformation →

Interested in building a brand with more strategy behind it?
Get in touch

10/09/2026

Your logo isn’t your brand. And that distinction matters.

A logo helps people recognise your business.

Your brand is what helps people understand, remember and connect with it.

It’s your positioning, personality, messaging, visual identity, tone of voice and the experience you create.

So if your business isn’t connecting with the right people, looking consistent or communicating what makes you different…

A new logo might not be the answer.

Before you start redesigning, ask yourself:

Do I have a logo problem — or a brand problem?

Great branding isn’t just about creating a logo that looks good. It’s about creating a brand that means something.

Save this for your next rebrand.

13/07/2026

Introducing the logo suite for 🌹✨
A mark designed to bloom.
Timeless, elegant, and crafted to leave a lasting impression.

10/07/2026

Crafting the world of .💐

02/07/2026

Visual identity in context.

Exploring the visual identity of across real-world applications.

01/07/2026

Not just a logo. A brand with presence.

Introducing the identity behind 60 Secondzs—designed to capture attention on every platform, in every frame and on every production.

30/06/2026

Lights. Camera. Branding.🎥
A visual identity built for creators who think beyond the frame.🎬

19/06/2026

Bringing The Pretty Hair Club to life. 🖤

A look at how the identity translates across packaging, print, and brand touchpoints.

17/06/2026

Introducing the new logo for The Pretty Hair Club. 🖤
A timeless identity designed for a modern luxury hair brand.

Address

Leicester

Website

http://www.origdesigns.com/

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