Mynt Creative

Mynt Creative Mynt is a multidisciplinary creative agency specialising in defining brands across - brand strategy, positioning, graphics, communications, film & retail.

29/07/2026

Wex had earned the trust of photographers for years. Our role was to help the brand earn something else: a place in their creative journey.

By repositioning Wex as the home for creatives, we developed a new strategy, identity and messaging platform, culminating in the brand line, Where Vision Is Captured - a simple expression of Wex’s role in supporting creativity at every stage.

The result was a brand that moved beyond retail and into a more meaningful, emotionally connected space.

The transformation was reflected in the research: 73% of consumers preferred the new identity, perceptions of modernity increased by 27 percentage points, trust rose to 86%, and 46% said the refreshed brand would make them more likely to buy.


We’ve been shortlisted into the final of the 2026 Midlands Marketing Awards for ‘Best Marketing Impact’ for our work wit...
21/07/2026

We’ve been shortlisted into the final of the 2026 Midlands Marketing Awards for ‘Best Marketing Impact’ for our work with 👌

Every great retail experience starts with a pencil.Behind the La Sportiva store concept in Arco - sketches, iterations, ...
07/05/2026

Every great retail experience starts with a pencil.

Behind the La Sportiva store concept in Arco - sketches, iterations, and the kind of thinking you can’t shortcut.

From render to reality.
23/04/2026

From render to reality.

Measured by the Mountain.La Sportiva’s new global retail concept begins in Arco - set against the dramatic backdrop of C...
15/04/2026

Measured by the Mountain.

La Sportiva’s new global retail concept begins in Arco - set against the dramatic backdrop of Castello di Arco - placing the brand experience within one of the world’s most iconic climbing destinations.

But this isn’t just a store launch. It’s the foundation of a wider brand evolution.

As La Sportiva expands beyond its mountaineering roots into new categories and product families, the challenge was clear: how to unify a growing product universe without losing the technical depth and authenticity that made it iconic in the first place.

Working in partnership with La Sportiva, we developed a flexible global retail system - one that balances precision with rawness, performance with heritage.
A modular toolkit designed to scale across flagship, specialist and factory formats, while remaining consistent in how the brand shows up around the world.

Influenced by the Dolomites and the brand’s manufacturing processes, the space is built to be explored - not just shopped.
From immersive storytelling to tactile materials, every element is designed to bring people closer to the product, the craft, the brand and the mountain itself.

Not just retail.
A physical expression of the brand, rolling out globally.

Address

720 Uppingham Road
Leicester
LE79

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441664423110

Website

Alerts

Be the first to know and let us send you an email when Mynt Creative posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mynt Creative:

Shortcuts

Share

Category