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The expensive part of tendering isn't the bid you win. It's the fifteen you lose.Forty alerts land across the portals yo...
17/09/2026

The expensive part of tendering isn't the bid you win. It's the fifteen you lose.
Forty alerts land across the portals you're signed up to. A director reads all forty, usually at night. Then the questionnaire asks for things you already answered last week, last month, last year. They get rewritten from scratch anyway, because every client structures the questions differently.

We've been building a tool that automates nearly all of it.

- Filter the alerts against your own rules, so you only see the jobs you actually want.

- Hold every previous answer, project reference and certificate in one place, to create a tendering knowledge hub or AI brain.�

- Track what you scored, so the answers get better each time.
Then it writes the bid, drafted from your own company knowledge and your own previous answers in your personal tone of voice.

We recommend a director still reads it and signs it off before it get sent though to ensure you’re happy with it.
Less time finding work, less time filling forms in, and the submission is already written by the time you sit down to check it.

If that sounds like your problem, drop us a DM.

Videtta Heating and Plumbing’s website converts at 18.7%. Roughly one visitor in five gets in touch. Before anyone gets ...
09/09/2026

Videtta Heating and Plumbing’s website converts at 18.7%. Roughly one visitor in five gets in touch.

Before anyone gets excited, that is exceptional, it isn’t normal.

Steve has been Jordan’s marketing partner since February 2020. 18.7% is what six years of testing and improving the same website looks like. It is not what a rebuild gives you in a month.

Most owners never looked at their conversion rate. They know roughly how many people visit the site. They know roughly how many enquiries come in. They have never put them together.

It takes two minutes and it tells you which problem you’ve actually got: a traffic problem, or a website problem. Those need completely different fixes.

Here’s the sum. Last month’s enquiries, divided by last month’s website visitors, x100 = your conversion rate.

Do that before you spend another pound on ads.

If you want to know how to improve your conversion rate, DM us today to schedule a growth call.

Learn how we took Videtta Heating and Plumbing from £223k to £1.3m revenue in five years -> www.wearesmc.co.uk/videtta-heating-case-study/

Eleven photos on your phone at half nine at night, all needing quotes. You'll do four. The rest go tomorrow, and one or ...
08/09/2026

Eleven photos on your phone at half nine at night, all needing quotes.

You'll do four. The rest go tomorrow, and one or two of those people won't wait.

That's the bit worth counting. Not the hour in the evening, the two jobs that went cold because you were too tired to price them after work.

A carpet cleaning business we work with doesn't have that evening pain anymore. The full walkthrough is in the carousel, including the three things that break it and the one condition nobody mentions.

If you want to know where AI actually fits in this: drafting the reply from the photo and her price list, for her to check before it goes. We like to have a human in the loop.

If you have quotes being left and missed, drop a DM, and we can help build the same system for you.

03/09/2026

"It just became a lot clearer and simpler."

Lauren Hammond, Marketing & Business Development Manager at PKB Civils, on the strategy workshop we ran with them.

Worth noticing what she doesn't say. She doesn't say we gave them loads more ideas. Our deck was a list of opportunities. The useful part was cutting it down into a 30, 60 and 90 day plan with an order to it.

PKB weren't a contractor with nobody doing marketing. They had Lauren. The problem was never capability; it was knowing which three things to do first while the directors were still carrying the sales.

That workshop was October 2024. Implementation started early the following year. Twelve months later, PKB attributed over £200,000 of revenue to marketing.

Full case study on the site.

Back in February our client had no website, no listings, no reviews and nobody searching her name. Nothing online at all...
28/08/2026

Back in February our client had no website, no listings, no reviews and nobody searching her name. Nothing online at all. Her first ever appearance in Google was 22 February this year.

Six months on: 106 clicks from Google. Not a big number. But 105 of them came from people searching for a service, not for her. Every one of those was somebody who had never heard of the company.

We only built the website (marketing is coming). What is on it is the difference!

A page for every service she offers. A page for each of the thirteen towns she covers. Prices you can read without ringing up. And a page answering "can you get every stain out?" with a table of what usually comes out and what doesn't.

Most companies won't put that in writing. That's exactly why it works. It's also the sort of answer that gets repeated back when someone asks ChatGPT who to call instead of Googling it.

When someone finds your business, do they already know your name? Or did they find you cold?

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25 Market House
Leighton Buzzard
LU71EU

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