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SF Digital Studios Creative Digital Marketing in Leighton Buzzard. Certified Google Partner
YouTube Certified

12/10/2026

New video: three days in Lisbon at the PPC Summit 2026. I started with a small mastermind led by Mike Rhodes, then joined 300 Google Ads specialists at The PPC Summit. Here's what I learned and what it means for your ads.

Many thanks to Miles & Bob for a wonderful event. Full blog post and images on our blog. Link in 1st comment below.

You don't pay your bid in Google Ads. You pay just enough to beat the ad below you, divided by your quality.Your quality...
22/09/2026

You don't pay your bid in Google Ads. You pay just enough to beat the ad below you, divided by your quality.
Your quality is the number you divide by. Improve it and the price falls.
Most accounts have never looked at it.

Read the full blog. Link in 1st comment below.

22/09/2026

Quick one for anyone running their own Google Ads.
Go to Keywords, add the Quality Score column, and sort by cost. Any of your top ten below 7? That's where the budget is leaking, and the column next to it tells you why.

Read the full blog. Link in 1st comment below.

21/09/2026

Your cost per click is not a market rate. It's a grade.
Google scores every keyword from 1 to 10 on how useful your ad and page are. High score, cheaper clicks. Low score, you pay a surcharge on every one.

Read the full blog. Link in 1st comment below.

21/09/2026

Ever wondered why a competitor pays less than you for the same click? 🤔
It comes down to one score from 1 to 10 that sits next to every keyword. New video breaks down what it means, what to fix first, and the ten-minute check you can do tonight. 👇

Read the full blog. Link in 1st comment below.

21/09/2026

Google prices your clicks on quality, not just money. A relevant ad and a matching page can beat a bigger bid.
Add the Quality Score column, sort by cost, and read the top ten. The below-average rating tells you exactly what to fix.

Read the full blog. Link in 1st comment below.

21/09/2026

There's a column in Google Ads most business owners have never seen. Not hidden. Just never switched on.
When I add it to someone's account for the first time, the question is always the same. Why is that one a 3?
That's the moment the account stops being a black box.

Read the full blog. Link in 1st comment below.

21/09/2026

Two businesses bid on the same search. One pays £3 a click and takes the top spot. The other bids £6 and sits below.
The difference is a number from 1 to 10 that most owners have never switched on.
Your cost per click is a grade, not a market rate.

Read the full blog. Link in 1st comment below.

Your Google Ads keywords are not what people type. One report shows the real searches you paid for. Most owners have nev...
19/09/2026

Your Google Ads keywords are not what people type. One report shows the real searches you paid for. Most owners have never opened it.

Full blog link in the 1st comment below.

19/09/2026

Quick one for anyone running their own Google Ads. Have you ever looked at what people actually searched before clicking your ad? It's rarely what you bid on.

Full blog link in the 1st comment below.

Address

Stanley Offices, Harmill Ind. Est. Grovebury Road
Leighton Buzzard
LU74FF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441525850795

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