hrs creative

03/09/2026

“We’re just putting together a little newsletter…”

Ah yes. The famous little newsletter. 😄

Every designer knows that “little” can quite easily turn into 24 pages, 17 contributors, 43 photographs and a deadline that was yesterday.

Which is why our latest blog is all about starting with the brief, not the layout.

A good newsletter, magazine or annual report starts long before anyone opens InDesign. It starts with a good brief.

Who’s it for?
What are you trying to achieve?
How much content is there really?
What photography do you have?
Print, digital or both?
Who needs to sign it off?
And what does success actually look like?

A good brief doesn’t put a lid on creativity. Quite the opposite — it gives your designer the information they need to find the right creative solution.

Our latest blog looks at what’s worth including in a publication brief — from audience, content and imagery to tone, timescales, budgets and those inevitable “Oh, and one other thing…” moments that appear just as you thought the artwork was finished.

And perhaps the most important bit?

Give your designer the problem, not the solution.

Tell them what you want to achieve, who you’re talking to and what the parameters are.

Then let them design.

Because a great publication shouldn’t just contain information. It should have rhythm, personality and a reason to turn the page.

👉 Read the full article:
https://hrscreative.com/before-you-send-it-to-your-designer

09/07/2026

A few days away from the office doing what I love best … fishing at sunset.

30/06/2026

Our latest newsletter is now out!

We've been busy working on some exciting projects recently, and we wanted to share a few highlights with you.

Whether we've worked together before or you're just getting to know us, we hope these examples give you a feel for our approach, the work we do, and the results we're helping our clients achieve.

We publish updates just a few times a year, so if you’d like to stay informed, you can sign up via our website: https://hrscreative.com/

We hope you enjoy the update, and if anything sparks an idea for your own projects, we’re always open to a conversation, whether that’s a quick call or a coffee.

👉 Read the full newsletter: https://lnkd.in/e3eY2A-Q

22/06/2026

Bold new Activism Magazine for the Royal College of Nursing

hrscreative is proud to announce the successful design and production of a new 12-page magazine for the Royal College of Nursing (RCN), the world’s largest nursing trade union and professional body representing nurses, midwives, student nurses, health care assistants, assistant practitioners, nursing degree apprentices and trainee nursing associates.

Building on a partnership spanning more than 25 years, hrscreative has collaborated with the RCN on a wide range of projects, including brochures, magazines, exhibitions and event literature. The latest commission saw the agency create a dynamic publication that complements the RCN’s Activism brand and supports member engagement initiatives.

Designed with bold headlines, a vibrant colour palette and impactful photography featuring striking cut-out imagery, the magazine was created to inspire and energise readers while maintaining a strong connection to the RCN’s established brand identity.

Published in time for RCN Congress, the magazine serves as a call to action for members, highlighting the many opportunities available to become more actively involved in the organisation. From becoming a Student Ambassador or RCN Representative to joining a local branch or taking on the role of Workforce Champion, the publication encourages members to play a greater part in shaping the future of the nursing profession.

The project reflects hrscreative’s continued commitment to delivering engaging, purpose-driven communications that help organisations connect with their audiences and inspire meaningful participation.

👉 Find out more here: https://hrscreative.com/project/rcn-activism

19/06/2026

Tonight is finals night at the Lewes Annual Skittles Competition organised by The Rotary Club of Lewes.

A great week raising money for local charities and organisations, we’re proud to have supported the event.

Well done to everyone involved 👏👏

01/06/2026

The latest edition of ZetetickLife magazine is now out!

Produced twice a year for Zetetick Housing Charity, we oversee the process from concept and design through to print production and fulfilment for this 16-page magazine.

Created to share stories, updates and achievements from across the Zetetick community, each issue is carefully crafted to be engaging, accessible and visually appealing. It’s always rewarding to see a project come together from the first ideas on screen to the finished printed magazine arriving with its readers.

To quote our client: “hrscreative are a great design and communications agency to work with. They have done some fantastic work for us over the years creating our Life Magazine, Annual Reports, and most recently new fundraising materials (which are getting recognised!). Clare is full of knowledge and creativity which shows in the delivery of her work. We can always rely on hrscreative and would highly recommend them.”
– Fundraising and Communications Manager, Zetetick Housing

👉 For more information: https://hrscreative.com/project/zetetick-housing

26/05/2026

Last week, I spent two days volunteering with the Army Benevolent Fund at the Chelsea Flower Show.

I believe many UK businesses are beginning to recognise corporate volunteering is not just good for charities. It is good for people, culture, leadership, and business performance too.

So this month's blog is about why I believe businesses should volunteer with charities, the benefits for the employee and the employer, as well as the charity. The strongest partnerships are collaborative where both sides benefit.

👉 You can read my blog here: https://hrscreative.com/why-businesses-should-volunteer-with-charities

Corporate volunteering is not just good for charities. It is good for people, culture, leadership, and business performance too.

28/04/2026

🎨 April Top Tip: Branding isn’t just about how something looks, it’s about how it feels.

As designers, it’s easy to get caught up in colour palettes, typography, and grid layouts. But the brands people truly remember aren’t just visually consistent, they’re emotionally distinctive.

That distinction comes from brand personality.

In this month's blog, we explore: 👇

1️⃣ Why designers should care
2️⃣ How personality drives consistency
3️⃣ How to define a brand personality
4️⃣ The designer’s role in shaping it

Good design looks good. Great design feels right.

And that feeling isn’t accidental – it’s built through personality.

So next time you’re staring at a blank canvas, don’t start with colours or type. Start with character.

Because brands don’t just need to be seen – they need to be felt.👍

🔗 Read the full article here:
https://hrscreative.com/what-is-brand-personality

22/04/2026

The 11th Household Cavalry Veterans Banger Rally sets off tomorrow.

Over the past 11 years, they've raised over £100,000 for various military charities, and this year, they're proud to support , a charity dedicated to helping children of the Armed Forces who have lost a parent.

The teams self fund all their costs (Cars, Ferries etc) which means all donated money goes directly to the charity and each team will have its own fundraising target as they look to raise a combined total of over £10,000.

We are proud to be supporting the Rally for the fourth year and we wish them all a safe, enjoyable and memorable few days.

Team SNAFU consists of three Household Cavalry Veterans; Alex, Sean and Paul who, between them have accumulated over 90 years of service.

Here's their fundraising page if anyone would like to donate. https://www.justgiving.com/page/team-snafu-5

21/04/2026

Our latest newsletter is now live.

In this edition, we’re sharing a selection of recent projects from our clients at hrscreative, along with a glimpse of what we’ve been working on behind the scenes. There’s plenty more to explore on our website.

We publish updates just a few times a year, so if you’d like to stay informed, you can sign up via our website: https://hrscreative.com/

If you’re considering a new project, have an idea you’d like to discuss, or simply want to reconnect, we’d be glad to hear from you.

We’re always open to a conversation, whether that’s a quick call or a coffee.

👉 Read the full newsletter: https://mailchi.mp/eb6e8921729f/april2026