The Content Boutique

21/01/2021

When I read attention grabbing headlines & persuasive copy, do you know what I do? I squirrel them away in Evernote.

👩‍🎓 Swipe files:

✅ Help you to learn copywriting techniques.
✅ Also, get you over the fear of the blank page

What could be better than that?

20/01/2021

Who remembers the words to the 1980s P-P-Pick up a Penguin ad?

This might interest you. According to Psychology of Music Consultant Dr Victoria Williamson: “Music is one of the most powerful memory cues, because it is instantly attractive and easily adaptable.”

Hence why jingles play such a powerful role in advertising.

70s UK television advert for Penguin chocolate biscuits (which never actually came in penguin flavour - it was all a con!)

14/06/2019

You may not believe this but erroneous comma placement can send the police straight to your door…

A short lesson about how erroneaous comma placement reduce your credibility, cause embarrassment and send police to your door.

07/06/2019

I was shocked when I heard my half brother had set up a local printed newspaper. Was he mad? Is it at all possible to convince people to turn back the clock, give up the convenience of news on tap and buy a local newspaper? Then I heard his story. Read it here.

Is he mad? Why former Sun journalist Loz Hattton set up a printed newspaper. The Ilkeston Inquirer. Also, tips for writing a compelling headline.

03/05/2019

What a trip to the hairdressers taught me about the importance of nailing a brief:

To ensure marketing projects on time and budget, and achieve your desired outcome, why you need to devote time to compiling & approving a copywriting brief.

01/04/2019

Happy April Fools Day!

https://shutr.bz/2JMt2mO - Move over, Library of Congress! Shutterstock, one of the world’s largest library of stock image, vectors, photos, footage and musi...

29/03/2019

As the clocks spring forward and the world reinvents itself, reawaken your customers' interest by sprucing up your social profiles:

Reawaken your audience's interest. Take time out to spring clean your social profiles. Then delight with fresh, crisp, clean visuals & content

25/03/2019

Ever wondered what it is exactly that I do... this post provides the answer.

Copywriting, copy-editing and proofreading are independent disciplines. Learn the roles they play in the content creation process.

08/03/2019

Because we're worth it

08/03/2019

Looking for inspiration to supercharge your marketing activities? Learn everything you know from this collection of marketing books

Looking for marketing and copywriting inspiration? Take a look at my five favourite marketing books.They're guaranteed to help you to achieve your goals.