21/04/2026
Coachella 2026 feels less like a festival and more like a space for brands to show up properly 🏕️
The ones that stood out didn’t just attend, they collaborated.
Rhode 🩶
Created skincare and wellness spaces where people could stop, reset and create content. Less selling, more experience.
818 Tequila 🌵
Focused on smaller, invite-led events with the right crowd. It felt exclusive, but still visible through the people attending.
Poppi 🍓
Turned their product into part of the outfit. Bright, fun and designed to be seen.
Poosh 💤
Created calm, wellness-led spaces that gave people a break from the chaos but still worked for content.
The takeaway for smaller businesses? You do not need a Coachella budget. You need the right collaboration.
Work with brands, creators or local businesses that share your audience & create something people want to be part of, not just buy from. Because it is less about doing more and more about doing it with the right people.
And Justin Bieber proves the point…sometimes the strongest brand there is a person.✨
