Sophie Olive Marketing

Sophie Olive Marketing First-Class Marketing Management graduate offering specialist digital marketing advice, including so

Do you follow me over on Instagram? 👀My Instagram is full of tips, tricks, advice and video content to advance the marke...
12/05/2021

Do you follow me over on Instagram? 👀

My Instagram is full of tips, tricks, advice and video content to advance the marketing of your business!

Head there now ⬇️
www.Instagram.com/sophieolivemarketing

Struggling to navigate your hashtags? 🤷🏽‍♀️There are a range of ways to find your hashtags, however, my favourite way (a...
12/05/2021

Struggling to navigate your hashtags? 🤷🏽‍♀️

There are a range of ways to find your hashtags, however, my favourite way (and the easiest way) is to use a hashtag tool. Most of these tools work by taking keywords and finding hashtags from these keywords. Swipe to find out 5 of my favourite websites to use to find your hashtags! #️⃣

⚡️Building a Trustworthy Brand⚡️ Having a brand that people can trust and rely on is essential in any industry! Trust is...
25/03/2021

⚡️Building a Trustworthy Brand⚡️

Having a brand that people can trust and rely on is essential in any industry! Trust is an essential part of relationship building, and creating a positive relationship with your audience.

So, how can you build trust?
⚡️Be transparent
⚡️Establish a strong, personal and consistent brand voice
⚡️Encourage customers to leave a review
⚡️Engage and interact with your audience
⚡️Respond to your customers questions and queries as quickly as possible.

Your Monday morning reminder ⏰Taking time out of your day to engage on Instagram is essential, just 15 minutes a day can...
23/03/2021

Your Monday morning reminder ⏰

Taking time out of your day to engage on Instagram is essential, just 15 minutes a day can make a huge difference!

By engaging, I mean interacting with other people’s posts. This could be commenting, liking or sharing. This means that you will spark conversations with your audience and begin to build up relationships! 👩🏼‍🤝‍👩🏾

⚡️FREE online marketing courses⚡️I get asked daily about what marketing courses I recommend so I thought I would put tog...
21/03/2021

⚡️FREE online marketing courses⚡️

I get asked daily about what marketing courses I recommend so I thought I would put together a few of my faves 👼🏼

There are so many incredible resources out there (more than I could fit into this post!) so definitely be sure to take advantage of them 🙌👩🏽‍💻

⚡️Public Relations⚡️Public Relations (PR) is the maintenance of a favourable public image and reputation by an organisat...
20/03/2021

⚡️Public Relations⚡️

Public Relations (PR) is the maintenance of a favourable public image and reputation by an organisation.

The main objective of PR is to maintain an organisations positive reputation and relationship with its stakeholders.

Swipe to see how it works and the advantages/disadvantages! ➡️

⚡️Instagram Highlights⚡️Are you using the Instagram highlights feature? If you’re not you need to be! Instagram highligh...
05/03/2021

⚡️Instagram Highlights⚡️

Are you using the Instagram highlights feature? If you’re not you need to be!

Instagram highlights are a space on your Instagram profile where you can pin your stories for an indefinite amount of time. This means that they are always accessible to your audience (both new and old followers!)

Top tips:
⚡️Structure your highlights in a way that makes them easily accessible and discoverable.
⚡️Create custom highlight covers that match your branding
⚡️Use visual cues within your highlight covers to make them easily recognisable (e.g. icons)

Take a look at how to add highlights to your profile, and how to add highlight covers to them!

⚡️ EXCITING ANNOUNCEMENT! ⚡️I am now offering 1:1 power hour coaching sessions!My 1:1 power hour coaching sessions are d...
01/03/2021

⚡️ EXCITING ANNOUNCEMENT! ⚡️

I am now offering 1:1 power hour coaching sessions!

My 1:1 power hour coaching sessions are designed to help your business grow by analysing your current marketing strategy, answering your questions and providing you with all of the information that you need for success.

We can discuss:

- Creating an engaged audience
- Increasing your reach
- Organically growing your following
- Encouraging traffic to your point of sale
- Using Facebook and Instagram Ads
- Creating high quality content
- Providing value for your audience
- Content ideas
- Writing engaging captions

And lots more! You tell me your goals and I will provide you with the help and resources to achieve them!

We will also have time for you to ask any specific questions you have, relating to any aspect of digital marketing that you are struggling with.

You will also be provided with a summary document after the session!

Introductory price of just £35!

🗓 Book here: https://calendly.com/sophieolivemarketing/1-1-power-hour
(You will be emailed an invoice to pay after booking)

⚡️The Basics of Instagram Shopping⚡️Did you know that 70% of shopping enthusiasts turn to Instagram for product discover...
25/02/2021

⚡️The Basics of Instagram Shopping⚡️

Did you know that 70% of shopping enthusiasts turn to Instagram for product discovery?

Instagram shopping allows Instagram users to view your products within the Instagram app, through either your profile, feed or stories.

So, what are the benefits?
⚡️Easy discoverability of your products
⚡️Shorter and simpler buyer journey
⚡️Use of visual marketing encourages product sales
⚡️Increases engagement
⚡️Enables authentic advertising
⚡️Increases customer experience

⚡️Using Video in Marketing⚡️Video marketing is the use of video to promote your brand, along with its products or servic...
22/02/2021

⚡️Using Video in Marketing⚡️

Video marketing is the use of video to promote your brand, along with its products or services.

So, why use video as part of your marketing strategy?
⚡️Helps to build trust
⚡️Appealing to consumers ‘on the go’
⚡️Boosts conversion rates
⚡️Helps to create an engaged audience
⚡️Easy for your audience to consume
⚡️Simplistic way to explain how your products/services work

⚡️FACEBOOK ADS MANAGER VS BOOSTED POSTS⚡️So, which should you be doing? Although boosted ads may seem like a quick and e...
19/02/2021

⚡️FACEBOOK ADS MANAGER VS BOOSTED POSTS⚡️

So, which should you be doing?

Although boosted ads may seem like a quick and easy way to advertise on Facebook, they are not the most effective way!

If you want to increase your ROAS (return on ad spend) then you should be using the Ads Manager within Facebook to advertise. Within the ads manager you are able to:
⚡️Re-target people using your website pixel
⚡️Place ads in different areas of Facebook including news feed, audience network and video feed
⚡️Target people specifically using demographics and interests

↪️This will enable you to reach the correct audience and encourage conversions!

Swipe for more info ➡️⚡️

⚡️Reels vs TikTok ⚡️Although Instagram reels and TikTok have a lot in common in terms of functionality, they are very di...
14/02/2021

⚡️Reels vs TikTok ⚡️

Although Instagram reels and TikTok have a lot in common in terms of functionality, they are very different in regard to the goals that they help you to achieve. Instagram reels are largely focused on building connections and networks, whereas TikTok is very much content based!

So, which is best? Well, I’m going to leave that one up to you to decide! It is completely dependent on what your business wants to achieve, and both platforms are amazing for different things! You could even use both 🤷🏽‍♀️🤪

Swipe to see an overview of TikTok vs Reels ➡️

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