03/06/2026
🔋 Google integrates Display Network into Demand Gen
Previously, Demand Gen supported only responsive formats for static creatives — now Google is adding support for all key display sizes, enabling broader and higher-quality media coverage.
Placements in the Google Display Network (GDN) can now be managed directly within Demand Gen campaigns. At the same time, a single campaign can reach audiences across YouTube, Shorts, Discover, and Gmail.
Campaign migration to the new format will begin this month. According to Google, this approach delivers an average ROI increase of +9.5%.