Promodo Digital Agency

03/09/2026

🤖 How We Made a Website Readable for AI Assistants

Even with a large product catalog, detailed descriptions, reviews, videos, and strong branded demand, your website may still struggle to appear in AI assistant recommendations.

In our new case study, we show how the Promodo team optimized a monobrand eCommerce website specifically for AI systems, without creating any new content.

👉 See exactly what we did in our case study https://www.promodo.com/case-studies/how-geo-works-for-ecommerce

The result: +351% traffic from AI assistants in 3 months and +551% revenue from this channel, achieved simply by making the content the website already had more accessible to AI systems.

02/09/2026

🛒 In 2026, average order value is becoming one of the key drivers of eCommerce revenue growth. As acquiring new customers becomes increasingly difficult and expensive, businesses need to focus on increasing the value of every customer they acquire.

In our new article, we explore 17 practical eCommerce tactics that can help increase AOV without relying on pushy sales tactics.

Read the article: https://www.promodo.com/blog/how-to-increase-average-order-value

🧮 Want to see how much you could increase your revenue by raising AOV? Use our online AOV calculator to estimate the potential impact for your eCommerce business.

01/09/2026

🔋Google updates Demand Gen

Google has rolled out another update to Demand Gen — a Google Ads campaign type designed to reach potential customers across YouTube, Discover, Gmail, and other Google ad surfaces.

Here’s what’s new:

▪️ Messaging. Google is testing the ability to start a conversation with a brand directly from Demand Gen ads on YouTube.

▪️ Travel ads. Ads will feature local activities, events, and real-time offers. Hotel ads will also become more personalized.

▪️ AI-powered video creation. All advertisers now have access to Multimodal Video Creation — an AI tool in Asset Studio that creates video ads from text, images, and other existing advertising assets.

27/08/2026

🪡 Promodo x Etnodim: How We Taught AI to Tell Ukrainian Embroidered Shirts Apart

A user searching for a “Hutsul embroidered shirt with a geometric pattern” knows exactly what they want. However, standard algorithms don’t account for these nuances.

We came up with an idea: teach algorithms to understand the cultural and visual specifics of Ukrainian clothing. But how can you do that without manually rewriting thousands of product cards?

To make it happen, we integrated an and adapted it to Etnodim’s needs to generate new product titles and descriptions in the product feed, based on the way users actually search.

👉 Learn more about the mechanics and implementation on our website https://www.promodo.com/case-studies/etnodim

This case increased brand clicks by 57% and conversion rate by 196%. But that’s not all! Together with Etnodim, we also won three awards at .

Discover how FeedGen helped Etnodim optimize product data and turn detailed embroidery information into 196% more conversions.

25/08/2026

🦒 Ukrainian eCommerce in Numbers: H1 2026 Highlights

Ukrainian eCommerce continues to grow despite the war and ongoing uncertainty. Revenue increased across most categories, but the number of purchases is growing more slowly — making average order value an increasingly important growth driver.

Organic traffic declined in 4 out of 7 analyzed categories. At the same time, AI and bot traffic is growing, creating new challenges for accurate analytics and performance measurement.

This is the ninth comprehensive study by Promodo. We analyzed 7 eCommerce categories and compared H1 2026 performance with the same period in 2025.

👉 Explore all the numbers, insights, and forecasts for H2 2026 in the full report https://www.promodo.com/blog/ukraine-ecommerce-market-h1-2026

21/08/2026

😮 What’s changed in GEO over the past year

If Generative Engine Optimization was still seen as an experiment a year ago, today it has already become part of an effective SEO strategy.

AI search has evolved, with new tools, research, and practices emerging to help brands appear in the answers generated by ChatGPT, Gemini, and other LLMs.

We’ve updated our in-depth guide with practical tips and recommendations that are already delivering results across real-world projects. https://www.promodo.com/blog/generative-engine-optimization

20/08/2026

💭 ChatGPT Ads Is Launching in Europe

On August 24, ChatGPT Ads will become available in 31 more European countries, including Germany, France, Spain, Italy, the Netherlands, Austria, Sweden, Norway, and Denmark.

Read the official announcement 👉 https://openai.com/uk-UA/index/chatgpt-ads-expands-across-europe

Ads will be shown to users on the Free and Go plans, while Plus, Pro, Business, Enterprise, and Education will remain ad-free.

Ads will appear as a separate block below ChatGPT’s response and will be clearly labeled as sponsored. They will not influence the model’s response.

At the initial stage, advertisers will be able to access the program through OpenAI’s advertising solutions team, partner agencies, and technology partners.

Self-service campaign management through Ads Manager is expected to become available later this quarter.

At the same time, OpenAI is developing its own advertising platform, where companies will be able to launch campaigns independently, set budgets, choose bids, and track performance.

Want to launch ads on ChatGPT?
Contact Promodo at https://www.promodo.com/contact-form to explore the opportunity!

17/08/2026

🚀 +417% organic traffic for a Shopify store in one of the most challenging SEO niches.

How do you grow a CBD business in Germany when regulations are constantly changing, the product range needs to be updated quickly, and not all standard SEO recommendations can be implemented “out of the box” on Shopify?

For 9 Realms, the Promodo team built an SEO strategy around these challenges — from Shopify technical optimization and rebuilding the semantic core to cleaning up a toxic backlink profile, strengthening E-E-A-T, and improving GEO visibility.

👉 Read the full SEO case study on the Promodo website https://www.promodo.com/case-studies/9realms

10/08/2026

There are no mentions of your brand in the AI answers. Does that mean you're invisible? Well, not necessarily.

In our recent blog, Oleksandr Utkin, our service development manager, explains why this can happen and what you can do about it.

06/08/2026

🤔 Your online ads may be driving more sales than your analytics shows.

When customers research a product online but complete the purchase in-store, traditional web analytics often misses that journey. ROPO analysis bridges the gap between online and offline data, helping you measure the true impact of your marketing.

In our latest article, the Promodo team explains what you need to implement ROPO analysis and gain a complete view of your marketing performance.

https://www.promodo.com/blog/what-is-ropo