Habit5

23/09/2022

Over the next few months Habit5 will be taking new initiatives to help ensure that the voice of the people of Lincolnshire is heard and fully represented in research studies. Keep a look out for future posts from us on this.

Say Hello to a new kind of research company, Habit5.

Habit5 help our clients achieve an Outstanding Understanding™ of their customers.

18/07/2022

Do you live in Lincolnshire?
Fancy a £30 Amazon e-voucher for 90 minutes of your time?
If so, we would really appreciate a hand with a Zoom Focus Group that we are conducting on Wednesday 20th July, for a leading charity with a significant presence in Lincolnshire.
It would be great if you felt able to complete the short survey at the link below. If you match the profile to participate, we'll then be in touch with the relevant details for the Group and the Zoom link to use to join.
NB All participants get either a £30 Amazon e-voucher or a £30 donation to a charity of their choice, as a small 'Thank you' for taking part.
Please click the link below to complete the survey. Many thanks.
https://habit5research.questionpro.com/LincolnshireCharityResearch

05/02/2021

Many congratulations to Andy Prodger our Research Manager, who has achieved a Distinction in the new MRS | AQR Recruiter Accreditation Scheme (RAS)!! We make every effort to look after our research participants. https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme

The Market Research Society (MRS) is the world's leading authority for the research, insight, marketing science and data analytics sectors.

18/12/2020

SEASONS GREETINGS FROM ALL AT HABIT5! As we’re not sending printed cards this year, we've made a donation to Umbrellas - a Lincoln-based charity that’s raising funds to support children with additional needs. Find out more about their great work here: http://ow.ly/THRu50COjj1

26/10/2020

We successfully conducted nine Zoom Focus Groups last week, with great contributions from 64 participants, drawn from across the UK. Qualitative Research may be different but it is alive and well online. Don't let Covid-19 interrupt your customer insight!

16/09/2020

How could a second wave of Covid-19 and/or a hard Brexit, impact the short, medium and long term purchase intentions in your market or category? Putting in place a Tracking Research study will help you monitor, understand and respond to the future before your competitors do.

10/09/2020

In just six days Habit5 has successfully secured over 5,000 online survey completes for one of our leading clients. We've explored the attitudes and behaviours of customers and prospects during lockdown and beyond, capturing future intent too. Would you like to know more?

30/07/2020

Consumer habits are being changed and shaped by Covid-19 in many different ways. Would you like to know more about how changed customer habits are already and will in future impact your brand, product category or sector? We can help.

McDonald's and Starbucks say drive-through services are up as customers start to return after the coronavirus lockdowns.

09/06/2020

From the 'Future of Retail Marketing' webinar this a.m. hosted by . A handful of points that resonated with me:
1] 48% of UK Adults are shopping more online during lockdown, buying products not purchased before online, often from new brands and providers but usually via dominant platforms: Amazon and eBay (Over 35s), Facebook and Google Shopping (25-34s,) Instagram (16-24s)
2] Digital brand showrooms will gain in importance, particularly for luxury goods brands who may have shunned this channel in the past
3] Rise in delivered gifts as surrogate for face-to-face contact across extended families
4] Retailers need to replace physical touchpoints in the customer journey with digital touchpoints, as quickly and effectively as possible
5] New consumer habits will have impacted Customer Lifetime Value calculations. These new habits need to be understood in depth and detail and factored into revised LTV calculations.

05/06/2020

We've been researching for a client of ours, the overseas travel intentions of UK adults for the next 6 months. There appears to be quite high pent up demand out there. Let's hope that air bridges can make travel possible.

A new scheme could allow Brits to travel to and from countries with a low coronavirus infection rate without going into quarantine

22/05/2020

We've been thinking about how we can help our clients emerge from the -19 crisis in as strong a position as possible. We've identified several ways in which we can offer support over the potentially difficult months ahead. Read our blog post here...

Exploring the ways in which market research and an understanding of how habits are formed, maintained or re-activated, could help your business, organisation or brand energe from the Covid-19 crisis stronger, fitter and healthier.

21/05/2020

recommends adding 'F' for Fun to the EAST framework of change or , even in these tough times. I would add the e.g. of the Clap for Carers each Thursday - hopeful, optimistic, unifying and can be fun, whilst social distancing

Nobody likes masks or social distancing. But everybody can be nudged.