Optima Design

Optima Design Creative design agency specialising in design, web development and digital marketing. We help brands connect, inspire and grow with tailored solutions.

We love all things design and strive to be the best we can be. We wear black and were really good at colouring in at school.

10/04/2026

The collection adds a spark of fun and a little fire, paired with lively typography full of personality. We loved the characters so much… of course we had to animate them! 🔥

You may have seen over on LinkedIn, Optima is looking for an Account Manager to join our growing brand, design and digit...
13/03/2026

You may have seen over on LinkedIn, Optima is looking for an Account Manager to join our growing brand, design and digital agency in Lincoln. Could that be you?

This is a varied, hands-on role working across brand, design, web and digital marketing projects for a mix of UK and international clients. It’s a great opportunity to work closely with our creative and digital teams, manage client relationships and help deliver projects that inform, influence and inspire.

What you can expect:
• A diverse portfolio of UK and international clients
• A collaborative and supportive team
• Real responsibility and room to grow

Optima has been delivering strategic communications for organisations across the UK and internationally for over 30 years. If you’re looking for a role where you can develop client relationships, shape projects and make an impact, we’d love to hear from you.

Find out more and apply here: https://www.optimadesign.co.uk/careers

Please share with anyone who might be interested 👀

23/12/2025

As the year comes to a close, we would like to take a moment to wish everyone a merry Christmas and a positive start to the year ahead.

Thank you to our clients, partners and friends for being part of our journey this year. It’s been a pleasure working alongside so many brilliant people, and we’re grateful for the relationships we’ve built and strengthened along the way.

Our office will close on Christmas Eve and reopen on Monday 5th January.

Merry Christmas and best wishes for the New Year
from all of us at Optima Design

Could your charity or community organisation benefit from free support to build or improve your website?Optima is giftin...
19/12/2025

Could your charity or community organisation benefit from free support to build or improve your website?

Optima is gifting a free website project to one charity, grassroots organisation or community group in Lincolnshire as part of our Thirty Things celebrations.

If your current website is holding you back, or you don’t have one at all, this could significantly increase your visibility, credibility, and impact.

Applications are open now until 9th January.

If you know an organisation that would benefit, please share this post with your network and help us reach those who need it most.

👉 Find out more and apply: https://www.optimadesign.co.uk/blog/optima-website-grant

28/11/2025

We’re proud to share our work with Culture Lincolnshire. We developed a bold visual identity that unifies the county’s museums, heritage sites, arts and cultural venues under one clear and cohesive brand.

Built around the shape of Lincolnshire, the modular system adapts across platforms and audiences, bringing consistency while celebrating local character.

See the full case study in our profile: https://www.optimadesign.co.uk/work/culture-lincolnshire

CultureLincolnshire OptimaDesign

20/11/2025

Optima are hiring!

We are looking for a talented Senior Web Designer / UX Designer to join our team, providing cover on a fixed-term 12-month contract.

This is a fantastic opportunity to lead UX and web design projects. You’ll bring strong UX thinking, clean interface design, and an eye for detail to every project while helping us maintain momentum across a wide range of digital work.

👩‍💻 Figma/Adobe XD and responsive design mock ups? Check.
🤝 Confident in client presentations and collaborating with developers? Absolutely.
🧠 Strategic, structured, user-centred? That’s you.

📍 Lincoln (hybrid working)
📅 Full-time, fixed-term cover
🖱️ Apply now or share with someone great: https://www.optimadesign.co.uk/careers

Closing date: Friday 19 December 2025

Wild Work Day at Idle Valley with Notts Wildlife TrustAs part of our 30-year manifesto, we pledged to get hands-on. This...
17/10/2025

Wild Work Day at Idle Valley with Notts Wildlife Trust

As part of our 30-year manifesto, we pledged to get hands-on. This week the team from Optima joined one of our clients the Nottinghamshire Wildlife Trust at Idle Valley Nature Reserve on one of their wild work days.

Idle Valley spans roughly 375 hectares of lakes, wetland, grassland, scrub and woodland; it’s the largest reserve in the Trust’s care and a vital stronghold for wildlife in Nottinghamshire. It sits on former gravel workings.

What we did and what we learned:

▪️ We cleared a thicket of hawthorn and scrub to open up woodland edges and create natural pasture for grazing.

▪️ We were reminded that tree felling isn’t always destructive, it’s part of maintaining habitats and creating balance in a dynamic ecosystem.

▪️ Ally rescued a female toad now officially named “Tianna”. Tom attempted the classic fairy-tale test of “kiss it, see if it turns into a princess.” No princess emerged but the toad lives to hop another day.

▪️ Sarah became the wood chipper expert, making quick work of cleared branches.

▪️ We took a guided walk through parts of the reserve. We learned about beaver habitat engineering: dams, pools, channels. The Trust’s work shows how reintroducing natural processes can reshape landscapes for wildlife benefit.

Taking time out of the studio to make a hands-on difference was a privilege and a reminder of why protecting natural spaces matters. Thanks to Nottinghamshire Wildlife Trust for having us and to the team for their hard work.

Let’s talk about breastfeeding in the workplace.For many mothers, returning to work while continuing to breastfeed or ex...
15/09/2025

Let’s talk about breastfeeding in the workplace.

For many mothers, returning to work while continuing to breastfeed or express can be a challenge and often a source of anxiety.

We worked with Better Births Lincolnshire to create a campaign identity that helps open up this conversation – supporting breastfeeding mothers and guiding employers to create practical, welcoming spaces.

Bright, flexible, and full of useful tools, the campaign balances professionalism with approachability. Engaging design and real mums for the confidence to make expressing at work that bit easier.

Read more: https://www.optimadesign.co.uk/work/better-births-lincolnshire-breastfeeding

05/09/2025

A little Friday fun as the early autumn season beckons and we look forward to all the fun of the fair, halloween and bonfire night. Optima have just launched a joyful new website for The Toffee Apple Company – a deliciously fun venture from A C Jenner & Son.

Our design and dev teams had a blast crafting this vibrant, whimsical site that captures the spirit of toffee apples: nostalgic, bold, and packed with personality.

From playful colours and motion to one very addictive paper plane, this one was designed to delight right down to the core.

Explore the full site here: https://www.thetoffeeapplecompany.co.uk/

A new brand for a new kind of city living.We partnered with Lindum Homes and the City of Lincoln Council to develop the ...
29/08/2025

A new brand for a new kind of city living.

We partnered with Lindum Homes and the City of Lincoln Council to develop the name and brand identity for Charterholme, a landmark urban development that brings green space, community and sustainable design to the heart of Lincoln.

Rooted in local history.
Shaped for modern life.
Built to grow.

Explore how we helped define the vision:
https://www.optimadesign.co.uk/work/charterholme

The Optima team were excited to be taking part in the 2025 Lincoln Dragon Boat Race hosted by Ringrose Law for the very ...
15/07/2025

The Optima team were excited to be taking part in the 2025 Lincoln Dragon Boat Race hosted by Ringrose Law for the very first time. On Saturday 12 July in glorious sunny weather we were thrilled to take part in what has become an annual event in the Lincoln calendar.

Our team ‘Josh Can’t Swim’ came, rowed but didn’t conquer despite the Viking helmets and moustaches, but we had a great time taking part in the event. Well done Alex Bennett and the Ringrose team for a fantastic day. And Josh, though our team reserve, stayed firmly on dry land.

The day in pictures:
The ‘Josh Can’t Swim’ team ready for action
Simon with the full Viking attire (moustache not his own)
Thank you to the Dragon Boat events team on the rudder for keeping us going in the right direction
Photo finish!
Placed 4th from last – not a bad first attempt!

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The Duke Of Wellington, 37 Broadgate
Lincoln
LN25AE

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