11/10/2026
Three letters could be the reason you’re not achieving what you’re capable of. BUT.
I’d love to start a business, BUT I don’t have the money.
I’d love to change my career, BUT I’m not qualified.
I’d love to do something different, BUT what if it doesn’t work?
Sound familiar?
We all do it, myself included. We come up with ideas, dream about possibilities and imagine what life could look like. Then we find a reason to convince ourselves it’s not possible.
And the interesting thing is, sometimes that reason is a genuine obstacle. Other times, it’s simply fear of failure, a lack of confidence or our brain trying to protect us from uncertainty.
When I started Under Glass Media, I had plenty of reasons to wait. I didn’t have everything figured out, and I certainly couldn’t guarantee success.
But imagine if I’d let those reasons make the decision for me.
Here’s a simple mindset shift that’s worth trying.
Replace BUT with SO.
I want to start a business, SO I’m going to learn how.
I want to improve my confidence, SO I’m going to put myself in situations that challenge me.
I want to change my life, SO I’m going to take one small step today.
The obstacles haven’t magically disappeared. You’ve simply changed how you respond to them.
And that matters because personal growth, confidence and success don’t require you to have all the answers before you begin.
Sometimes they just require you to begin.
Your future could be full of incredible opportunities that never happen because you keep finding a BUT.
Today’s Perspective is about recognising the difference between a genuine limitation and an excuse we’ve become comfortable believing.
So here’s my question for you.
What’s one thing you’d love to achieve, BUT keep finding a reason not to?
I’d genuinely love to hear your thoughts in the comments.
And if someone you know needs this little reminder, share it with them.