Design by Zoe

Design by Zoe Zoe McClelland
Year 1 Graphic Design Student @ UUB
Freelance work available

Most recent project for Connie new training information booklet.Connie approached me as she is making the move from tre...
24/04/2024

Most recent project for Connie new training information booklet.

Connie approached me as she is making the move from treatments to a focus on training other holistic therapists, she wanted something which reflected the essence of and used her existing brand colours. This is when I came up with the
design you see here with inspiration taken from the style of tarot card borders, through further research I discovered that the sun is a symbol of renewal and positivity which I thought reflected this transition well, so I incorporated the half sun at the bottom and some sun rays in the top corners.

This is definitely one of my favourite projects and I’m so happy with how it turned out. Really grateful to Connie for trusting me with this! I could not recommend Connie enough for her treatments and no doubt her new training programmes will be just as amazing 💖

Semester 3 branding project •••I hated this project at the start and did a million different versions of it as I couldn’...
24/04/2024

Semester 3 branding project
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I hated this project at the start and did a million different versions of it as I couldn’t land on something I liked. Then I came up with this concept which I ended up loving and developed further

Easter Fun Day promo posters for Really enjoyed working on these and creating different versions such as posters, social...
24/04/2024

Easter Fun Day promo posters for

Really enjoyed working on these and creating different versions such as posters, socials posts and website artwork.

So excited to share now that both cycles of content have been up, that I had my first design job thanks to .cafe and Ha...
24/04/2024

So excited to share now that both cycles of content have been up, that I had my first design job thanks to .cafe and


Having my designs displayed on a billboard before I’ve even finished the first year of my degree is a huge achievement and one I didn’t think I’d have so soon!! I really enjoyed the whole process and picked up so many valuable skills along the way (including that digital billboards are very hard to photograph, hence the mock-ups)

Big thank you to and who helped out massively and for bringing my work to the big screen 🙌🫶

Decided to have another go at a different brief from Sculpt yoga studio brief
24/04/2024

Decided to have another go at a different brief from


Sculpt yoga studio brief

Really wanted to try designing one of briefs for a while and this one really caught my eye.Threw it together as I only ...
24/04/2024

Really wanted to try designing one of briefs for a while and this one really caught my eye.

Threw it together as I only came across it the day before the deadline but really enjoyed designing this and would’ve loved to have spent more time on it

Semester 2, Week 2 Probably my favourite project so far!We’ve been looking at different design styles and this project w...
24/04/2024

Semester 2, Week 2

Probably my favourite project so far!
We’ve been looking at different design styles and this project was to create a poster encouraging people to go to university using the Constructivist Style. Really enjoyed this one and looking at the history behind it and different practitioners.

Semester 2, week 1Hand draw and digital ’Pulp Fiction’ poster in art nouveau style
24/04/2024

Semester 2, week 1
Hand draw and digital ’Pulp Fiction’ poster in art nouveau style

Noah Kahan and Murder on the dancefloor posters
24/04/2024

Noah Kahan and Murder on the dancefloor posters

7inch vinyl sleeves from semester 1
24/04/2024

7inch vinyl sleeves from semester 1

Semester 17inch Vinyl Covers B&W
24/04/2024

Semester 1
7inch Vinyl Covers B&W

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