Lark Marketing

06/02/2026

Celebrating one year of Lark Marketing from a sun lounger in Mexico (no apologies, it's my first proper holiday since Lark!)

I'd been mulling over the leap into self-employment for a long while before I actually did it. Would the work come? What if I'm rubbish? 😂 Would I miss the structure of employment? Would I regret leaving the safety net behind?

As it happens, I'm lucky to now work with four brilliant firms – each in different sectors – who challenge me, trust me, and make my working days genuinely enjoyable. No day is the same and I'm loving the variety.

I've long worked on websites, but this year I've actually built five from scratch (currently working on a sixth). Seeing the results has been incredible – one client went from 2 enquiries in August to 28 in November after their new site launched. Watching those notifications land in their inbox makes me really proud, and so much more rewarding.

There's something satisfying about learning a new skill and seeing it actually work in the real world!

When people tell me I'm the best marketeer they've ever worked with, or that they don't know how they managed without me – that's what it's all about. It's feedback like that which is why I love what I do and that taking the risk to back yourself can lead to opportunities you never expected.

The year hasn't been without its personal challenges, but loving my work and having the flexibility to care for family when needed has made all the difference.

I'm grateful for clients who've become collaborators, and for the brilliant contacts I've met along the way; your words of wisdom and regular check-ins mean more than you know.

Here's to year two – and to finding your people, both in work and in life.

Salud! 🥂

29/12/2025

If you need any help with social media posts - such as this for example - or achieving stellar 5-star Google reviews, drop Cara a message 😉

15/10/2025

Pleased to have helped Childwall Home Solutions out with this post 😁

08/10/2025

Another website delivered for a happy client 🥰

02/07/2025

🎵 Ding-dong, Cara calling! 🎵

Did you know about the LinkedIn bell??🔔

I don't know about you, but sometimes I feel like I'm shouting into the abyss when posting on social media. 📣

I've posted previously about the LinkedIn algo (see link in comments!) but there's another little-known feature that could also help...the LinkedIn bell.

Here's how to set it up

Step 1: Navigate to the profile you wish to follow
Step 2: Locate the bell on the person's profile (on the right hand side)
Step 3: Select 'All'
Step 4: Don't forget to hit 'Save'

The video below shows more.

Obviously this works the other way...but I'm not going to talk about that 😂

Why not give it a try?

Ding my bell (!) and if you have found this post useful, please share with your connections!

Lark Marketing

Thanks

Cara xx

03/04/2025

We’re often bemoaning Facebook’s algorithm flooding our feeds with a lot of irrelevant content from pages that we don’t even follow! LinkedIn’s algorithm is a little bit smarter than that. Here's what's going on 'under the bonnet' at LinkedIn in 2025:

✅ It prioritises content from people and topics you regularly engage with
✅ There's a 'golden hour' where LinkedIn monitors posts for engagement. High engagement = good. Low engagement = it won't serve your post to a wider cohort
✅ It loves native content, i.e. content that will keep people on the platform for longer
✅ Consistently posting about a specific niche helps LinkedIn identify you as an authority

❌ The platform penalises you for over-posting
❌It instantly classifies your post as spam if the grammar is poor, or it's click-bait(y)...i.e "Type YES if you agree!"
❌It doesn’t like overuse of hashtags – three to five is recommended
❌If you need to share a link, place it in the comments rather than the main post

Let me know if you’ve any ‘do’s or do-not’s’ where LinkedIn is concerned

https://larkmarketing.co.uk/understand-linkedin-algorithm-2025/

02/04/2025

Did you know that only 5% of B2B prospects are in the market for your services at any one time? Of course this is a very rough 'finger-in-the-air' stat, and will vary from sector to sector.

Hopefully your 5% (or whatever it looks like for you) is still a large pool to fish in, but how do you stand a chance of winning business from the other 95%?

In this blog I look at:

⏰ Understanding marketing effectiveness in B2B markets, why timing matters…

🔁 The B2B buying cycle: why most businesses aren’t ready to buy

🛒 How marketing works when potential clients simply aren’t in the market

❗ What is Mental Availability?

👣 The long-term approach to B2B marketing

🧮 How to calculate in-market buyers

Let me know if I can help you with your long-term strategic planning and understanding your target market 🎯

https://larkmarketing.co.uk/95-5-principle-b2b-marketing/

01/04/2025

Back in 2022, Google rolled out its ‘Helpful Content Update’. The core purpose driving the update was to improve search results for 'humans' by prioritising content that was genuinely useful to users rather than content created purely for SEO purposes.

The update aimed to reduce the visibility of low-quality, unoriginal, and unhelpful content written primarily for search engines rather than people, and they've adopted this stance ever since.

Last month, Google initiated the rollout of its March 2025 Core Update, marking it the first core algorithm update of the year.

Here's what it could mean for your website...

https://larkmarketing.co.uk/google-first-core-update-2025/

01/04/2025

Back in 2022, Google rolled out its ‘Helpful Content Update’. The core purpose driving the update was to improve search results for 'humans' by prioritising content that was genuinely useful to users rather than content created purely for SEO purposes.

The update aimed to reduce the visibility of low-quality, unoriginal, and unhelpful content written primarily for search engines rather than people, and they've adopted this stance ever since.

Last month, Google initiated the rollout of its March 2025 Core Update, marking it the first core algorithm update of the year.

Here's what it could mean for your website...

https://larkmarketing.co.uk/google-first-core-update-2025/

31/03/2025

A first for Lark Marketing this morning, my inaugural newsletter - "(Keep) Up with the Lark" is now live.

Please have a read if it's your sort of thing (or even if it isnt!) Let me know what you think xx

https://www.linkedin.com/posts/larkmarketing_welcome-to-the-inaugural-edition-of-keep-activity-7312408346337177601-VIna?utm_source=share&utm_medium=member_android&rcm=ACoAAAQ75wQBXgxpq5_5Zr6kzeagw0r4Tx_IcFo

17/03/2025

Last week, Google rolled out its first core update of 2025. This will continue to impact how Google assesses the content on your site, adhering to its guiding principle of people-first rather than SEO-first. In other words, content that's made for humans!

Here's what it could mean for you, and a framework to adhere to when both reviewing existing and adding new content to your site.

https://larkmarketing.co.uk/google-first-core-update-2025/

06/03/2025

Delighted to feature in Enderley Consulting LTD latest edition of their newsletter 'Compliance Lifeline', talking about the most common marketing mistakes seen in law firms.

If you identify with any of these scenarios, law firm or not, we'd be delighted to have a chat and see if we can help 💛

Many law firms invest in marketing but still struggle to see results. Why? They fall into common traps...unclear messaging, inconsistent branding, and neglecting content marketing. If your approach isn’t attracting the right clients, it might be time for a rethink. 🤔 Here's seven of the most common mistakes, together with corrective or preventative advice.

New to our service offering, we are now delighted to be able to offer marketing services to clients, whether that be as a fractional CMO or support with marketing activities. With years of experience in legal and accountancy marketing, Cara Bartlett of Lark Marketing understands the challenges professional services firms face. Her insights into audience targeting, brand consistency, and content strategy help firms refine their approach and achieve results, making a significant difference in visibility and client engagement.



https://enderleyconsulting.co.uk/marketing-mistakes-law-firms/