Smiling Wolf

Smiling Wolf Creative agency.

29/05/2026

We sat down with the lovely James Quail to talk about his artistic process when creating his renowned blueprint artworks. It’s amazing to see how such complex things can start so simply, and why Jim makes what he makes. A real boost to make this one 💥

Thanks to

Full film on our respective sites soon

Horses, heritage and high-jinks.In anticipation of Chester Races, we’re taking a look back at the identity we brought to...
06/05/2026

Horses, heritage and high-jinks.
In anticipation of Chester Races, we’re taking a look back at the identity we brought to life last year.

Rooted in history and sophistication, and experiential campaigns that capture the excitement, energy and atmosphere of race days and events.

We repositioned Chester Racecourse as the magical maître d’ of race days - a host that’s a warm and charismatic purveyor of fun. The result is a focused proposition and positioning that honours their heritage while expressing their commitment to creating memorable, magical experiences for every visitor.

See how it all came together on our website.

This year’s field trip was in Copenhagen 🇩🇰As ever It’s a chance to see different perspectives - a kind of permission to...
17/04/2026

This year’s field trip was in Copenhagen 🇩🇰

As ever It’s a chance to see different perspectives - a kind of permission to absorb how other cities do things. As committed urban enthusiasts we’re drawn to the usual suspects; architecture, wayfinding, the design grain of the city, food… you notice small things more quickly when you change your routines. None of it is dramatic on its own, but it adds up to make subtle differences you can take influence from.

The simple fact of being somewhere else together, without meetings to get back to and no immediate pressure to turn anything into an outcome, changes the conversations - and the pace of things. It’s good to absorb what’s around us and, best of all, each others company.

10/04/2026

We spoke to Oli, the artist behind our Wordmarque.
Focussing on visual expression and character, we knew Oli was the perfect person to collaborate with.

Full story on our website coming soon.

Massive thanks to for lending us his time

Silver at the DBA Design Effectiveness Awards for our work with Muse.Delighted to see the project recognised by the Desi...
13/03/2026

Silver at the DBA Design Effectiveness Awards for our work with Muse.
Delighted to see the project recognised by the Design Business Association with a Silver for design effectiveness.
The DBA Awards celebrate the real impact of investing in design - and this one recognises the work we’ve done together to reposition Muse as a market-leading placemaker.
It’s been a fantastic collaboration with the Muse team and brilliant to see the brand creating real impact across the business.

Silver at the DBA Design Effectiveness Awards for our work with Muse.Delighted to see the project recognised by the Desi...
13/03/2026

Silver at the DBA Design Effectiveness Awards for our work with Muse.
Delighted to see the project recognised by the Design Business Association with a Silver for design effectiveness.
The DBA Awards celebrate the real impact of investing in design – and this one recognises the work we’ve done together to reposition Muse as a market-leading placemaker.
It’s been a fantastic collaboration with the Muse team and brilliant to see the brand creating real impact across the business.

In December we quietly marked 25 years.We’re not a fanfare-heavy studio, and between ongoing projects and limited headsp...
05/01/2026

In December we quietly marked 25 years.
We’re not a fanfare-heavy studio, and between ongoing projects and limited headspace, the milestone slipped by more quietly than planned – with the focus staying where it usually does: on the work.

When people talk about agency culture, it’s often framed around perks or personality. For us, culture has always been something more practical and more powerful. It’s the engine behind what we do.

For 25 years, our culture has shaped how we collaborate, how we think, and how we deliver. It shows in the reliability of our process, the clarity of our thinking, and the trust we build with clients. It’s why organisations work with us long-term – not just because we’re personable and easy to work with, but because our way of working consistently produces outcomes people believe in.

Curiosity, clarity, craft and collaboration aren’t slogans for us. They’re behaviours, lived daily – whether we’re working on a brand, a digital platform, or a complex place-based project.

As tools and platforms continue to change, culture is what stays. It’s how we adapt without losing our identity.

Today we’re marking the milestone properly, with the launch of our new website – a step towards better sharing not just what we make, but how and why we work.

Here’s to 25 years of evolving, collaborating and staying curious – and to what comes next.

From dark underpass to bold public landmark.We were down at the opening of the new Falcon Road Bridge installation - art...
22/12/2025

From dark underpass to bold public landmark.
We were down at the opening of the new Falcon Road Bridge installation - artwork by our Jim, rooted in local history and unapologetic colour.

Created with and for and , and brought to life with after many Isle of Wight visits watching the panels take shape.

Proper team effort. Full case study coming in the new year.

Team: GPAD, POoR Collective, MRG Studio, Sutton Vane Associates, Smiling Wolf and A.J Wells, FM Conway Ltd

We’ve been recognised at the DBA Design Effectiveness Awards!We’re incredibly proud to share that our work with  over th...
24/10/2025

We’ve been recognised at the DBA Design Effectiveness Awards!

We’re incredibly proud to share that our work with over the last three years has been officially recognised by the DBA Design Effectiveness Awards 2025. We’ve been awarded either Bronze, Silver or Gold (with the final result to be revealed in March 2026).

This isn’t just a celebration of creativity – it’s recognition of the value of investing in design. The DBA Awards are judged on measurable outcomes – the tangible, lasting results that design delivers; commercially, socially, and environmentally. It’s proof that design investment creates real impact – it matters.

Our repositioning of Muse redefined their identity around people, purpose and place, and we’re thrilled it’s being celebrated as a benchmark of meaningful, effective design.

Massive thanks to our brilliant collaborators at Muse – and to the DBA for this recognition.

Roll on March.
For now, we’re celebrating the shortlist!

Great night at  hearing Bo Hellberg from  talk about new products & developments
17/10/2025

Great night at hearing Bo Hellberg from talk about new products & developments

Address

16 Brick Street, Unit 9
Liverpool
L10BN

Alerts

Be the first to know and let us send you an email when Smiling Wolf posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share