Smiling Wolf

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Creative agency.

02/10/2026

Afterglow – The feeling that stays with you after the final note.

This idea sits at the heart of our new identity for Liverpool Philharmonic – inspired by the warmth and lasting impression of an experience at the Hall.

Our starting point was the building itself – Herbert J. Rowse’s 1939 Art Deco landmark, where a composed exterior gives way to a richer, more expressive interior of curves, detail and atmosphere.

That contrast helped shape Afterglow – a flexible, digital-first identity that draws on the Hall’s architecture and carries through visual design, motion, film and photography.

The idea begins with the Hall and moves outwards – reflecting Liverpool Philharmonic’s role in performance, learning, health and the wider community.

A project rooted in place, but designed to move far beyond the building itself.

See the link in our bio for the full case study 🔗

25/09/2026

Holbeche Place brings Mell Square, Drury Gardens and Poplar Yard together as one connected neighbourhood in the centre of Solihull.

The brand builds on the town’s existing character, speaking to locals while helping to attract new residents. The illustration set captures everyday life across the neighbourhood, from a pop-up market in the square to catching up with friends in the gardens. The palette draws on Solihull’s motto, ‘urbs in rure’ – town in the country – and each area has its own wordmark, linked by shared typographic details.

The website we designed and built launched this week, offering a first look at what’s to come as Holbeche Place takes shape. Explore it at holbecheplace.co.uk (link in bio)

Muse

17/09/2026

After Falcon Bridge, Wandsworth Council asked us to make a new piece for Swandon Way Bridge as part of their Decade of Renewal

The artwork works with the corrugated texture of the bridge, picking up on local icons and landmarks to mark a new gateway into Wandsworth Town and the New Acres development.

07/08/2026

GPAD. The next phase.

Two years on from creating a new identity and website for the London architecture practice, we’ve been working together again – developing their brand and digital presence to better reflect the practice they are today.

It’s part of an ongoing creative relationship that’s also seen us collaborate on Common and Falcon Bridge along the way.

Lovely to see this latest phase out in the world.
gpadlondonltd.com

31/07/2026

A somewhat medieval look at our mascot, created by Jonathan Chadwick. Full film on our website, link in bio.

16/07/2026

Smithgate is one of Wolverhampton’s most exciting new places, bringing new residents and visitors into the heart of the city.

We created a bold place brand that layers Smithgate’s industrial heritage with its future as a new destination.

Delivered by ECF ( Muse Legal & General )

We delivered:
Naming for place and sub-brands
Brand Identity
Website

08/07/2026

Every mark has a maker.

Our latest Footnotes films feature two creatives whose work has become part of Smiling Wolf’s visual identity.

Illustrator Jonathan Chadwick talks about creating the Smiling Wolf mascot – how illustration can bring personality, expression and a little mischief to a brand.
Lettering artist Oli Frape shares the thinking behind our custom wordmarque, exploring how hand-drawn letterforms can carry just as much character as an illustration.

Created years apart, the two pieces feel as though they were always meant to belong together. The energy of Oli’s lettering echoes the exuberance of Jonathan’s wolf, while subtle details in the letterforms pick up the flourish of the wolf’s tail. Together, they form an identity that’s expressive, distinctive and unmistakably Smiling Wolf. See the films in bio links

03/07/2026

In a world of endless feeds and fleeting opinions, Common slows things down.
Created in collaboration with GPAD , the newspaper is a space for ideas, questions and conversations that deserve more than a passing glance. Launched during April at Solus in Clerkenwell with an evening of talks and discussion, the first issue brought together architects, designers, writers and practitioners to explore the role design can play in shaping culture, communities and the spaces between them.
We’re proud to have played a part in creating something that values thoughtful exchange over instant reaction. It’s a reminder that some of the best conversations still happen away from the screen.

Photography by Stefan

17/06/2026

Jot Press, our neighbours on Brick Street, are raising money to invest in a refurbished 1970s foil blocking machine.
It will help them take on bigger projects, spend less time hand-feeding thousands of sheets through a press, and keep producing the beautifully crafted print they’re known for. We should know – they make our business cards!
We’ve pledged because not only are Dan and Becks lovely people, but we also believe it’s important to keep traditional print methods alive and kicking.

There are some brilliant rewards on offer, so please take a look and support them if you can, link in our bio.

15/06/2026

We’re working on something really exciting and want you to be a part of it! This casting call is open to:

Folks who are comfortable on camera
Any ethnicity
Any expression of gender
Any age from 18+
This is a paid opportunity

For more info and to apply head to the link in our bio! We look forward to hearing from you 🎶

Address

16 Brick Street, Unit 9
Liverpool
L10BN

Website

http://www.smilingwolf.co.uk/

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