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Social Platform Solutions Based in Wirral, here at Social Platform Solutions we offer marketing services that will establish y

03/11/2022

When writing Facebook ad copy, you first want to make sure that you're speaking directly to your target audience. What are their pain points? What are they struggling with?

Once you've identified what matters to your target audience, use that information to create an ad headline that promises a solution. For example, "Get More Leads in Less Time" or "Lose weight, feel great, and look fantastic"

Then, focus on using the body of your ad to back up the headline. Give readers a taste of what they can expect if they take action on your offer. And finally, always include a clear call to action so people know what to do next.

😂 So true
14/05/2022

😂 So true

05/04/2022

Most people don't have the time or knowledge to properly set up and run an effective social media advertising campaign on their own.

Not only is it difficult to know where to start, but making even the simplest mistakes can quickly lead to wasted money and little return on investment.

I am here to help you, I offer 1-2-1 Power Hour Training so you can learn how to set up your ad campaigns yourself. During our session, we screen share so I can see in your ads manager. This way, you'll leave with a clear understanding of what's needed for a successful Facebook Ads Campaign - no more guesswork!

To find out more visit my website https://www.socialplatformsolutions.com/
or drop me a DM. .


31/03/2022

Figuring out how much to spend on Facebook Ads can be a daunting task.

Spending too much or too little on Facebook Ads can be detrimental to your business.

I am here to help! With years of marketing experience helping businesses just like yours find the perfect budget for their Facebook Ads. Contact me for a free consultation! Book your discovery call link in bio.


30/03/2022

A lot of small businesses don't know if Facebook Ads are worth the investment, or if they're even effective.

Facebook Ads can be a great way to reach new customers and grow your business, but only if you use them correctly.

I am here to help! As a social media marketing expert, I know how to create successful Facebook Ads that will reach your target audience and generate results.
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You want to run ads on Facebook and Instagram but you don't know where to start. It can be really confusing and frustrat...
26/03/2022

You want to run ads on Facebook and Instagram but you don't know where to start.

It can be really confusing and frustrating trying to figure out how to set up and run ads on Facebook and Instagram. There are so many options and it's hard to know what will work best for your business.

I can help you, as a social media marketing expert who knows how to create successful Facebook and Instagram ads. I'll take the guesswork out of advertising for you and help you generate more leads and sales from your online presence.

Contact me to start seeing better results from your paid advertising campaigns!

Link in bio to book a discovery call.


When writing Facebook ad copy, you first want to make sure that you're speaking directly to your target audience. What a...
25/03/2022

When writing Facebook ad copy, you first want to make sure that you're speaking directly to your target audience. What are their pain points? What are they struggling with?

Once you've identified what matters to your target audience, use that information to create an ad headline that promises a solution. For example, "Get More Leads in Less Time" or "Lose weight, feel great, and look fantastic"

Then, focus on using the body of your ad to back up the headline. Give readers a taste of what they can expect if they take action on your offer. And finally, always include a clear call to action so people know what to do next.

You've heard the term "sales funnel" but you're not sure what it means or how it works. A sales funnel is a process that...
21/03/2022

You've heard the term "sales funnel" but you're not sure what it means or how it works.

A sales funnel is a process that takes potential customers and turns them into paying customers. It's a system that you put in place to make sure that every lead that comes through your door has a chance to become a customer.

I create custom funnels, track your results, and improve your conversions.

Book a discovery call to see how I can help you.

Link in bio.


Are you getting clicks but no purchases or sign-ups? Here are 5 reasons why this could be. 1. Are you targeting the cor...
05/01/2022

Are you getting clicks but no purchases or sign-ups? Here are 5 reasons why this could be.

1. Are you targeting the correct audience?
2. Is the ad copy misleading? Is there a disconnect between the ad and the landing page that puts people off?
3. Is the website loading slowly? This usually is a big reason.
4. Is your checkout process clunky?
5. Is it a price factor? You can address this in your ad copy. Make it clear.

What ad issues are you struggling with at the moment?


Let's talk funnels!Consider a sales funnel as the journey someone takes from not knowing a business through to becoming ...
22/12/2021

Let's talk funnels!

Consider a sales funnel as the journey someone takes from not knowing a business through to becoming a loyal customer. There will be various things that warm them up during that process and start to build the ‘know, like and trust factor. With Facebook Ads, your funnel will always start with cold traffic and throughout each stage, the audience will become smaller and smaller as you move down the funnel to convert someone to buy.

A typical Facebook advertising campaign will always have at least 2 stages. A Top of Funnel (TOF) campaign where you are targeting cold traffic and a Bottom of Funnel (BOF) campaign where you are retargeting the people who didn’t take the desired action in your top of funnel campaign.

For example, A typical Ecomm campaign will use the top of funnel ads to drive people to look at a product, and the bottom of funnel ads are then shown to people who looked at the product but didn’t take that action and buy it. The bottom of the funnel campaign will retarget them with an offer or some compelling copy to create urgency. You might also use a Dynamic product Ad (DPA ) for this.

I hope this helps, feel free to ask any questions. .



30/11/2021

Recently I have spoken to a lot of small businesses who have told me that they don't have a social media strategy. 😟 How are you going to even have a content plan if you don't know who you are talking to?

Let me help you create your own Social Media Strategy by following these simple steps. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1 - Decide on your objectives and goals. Set them well. Whether it's brand awareness or your goal is to drive traffic to your website to convert sales. This will influence your content strategy.⠀
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2 - Get to know your audience. Who is your ideal audience and what do they want to see? How can you help them with their problems? ⠀⠀⠀
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3 - Research your competition. Look at what they are doing, determine what you like or dislike, and think about ways you can attract your audience. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
4 - Tone of voice, how are you going to come across. Do you have a professional business that the tone needs to be informative, serious without any emojis or fun GIFS. Or maybe your tone is friendly and fun, sharing funny GIFS or memes. ⠀⠀⠀
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5 - Create your Social Media Accounts. Decide what platforms will work for you and where your audience hangs out! ⠀⠀⠀⠀
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6 - Create your Social Media Calendar. Getting your calendar and content ideas all planned out well in advance, will save you time and make sure you stay active even when your business does get busy. ⠀
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7 - Test, test, test. Keep track of your analytics to see what is working and what is not working for you. Evaluate and adjust your strategy accordingly so that you can keep on top of your objectives! ⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you're needing help to develop your social media strategy or need a more detailed one. Please drop me a message and we can take it from there. 💁‍♀️

www.socialplatformsolutions.com

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