14/07/2026
Ask ChatGPT to recommend a business in your industry. It’ll name a few, confidently, without ever checking Google’s rankings.
So how does it decide? It names the businesses it has learned to trust and around 75% of that trust is built off your own site: press, directories, reviews, forums.
That’s why a smaller business can beat a national brand. You won’t out-history them, but you can own your niche: specific service, specific sector, specific city.
You can’t reverse-engineer ChatGPT. But you can feed it the signals it trusts. Not more content, just the right signals in the right places.
Asked ChatGPT what it says about your business? Try it and tell me below 👇