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“Sticks Everything Safely.” A creative ad that uses a sense of humor to promote an adhesive product by emphasizing the p...
02/03/2023

“Sticks Everything Safely.” A creative ad that uses a sense of humor to promote an adhesive product by emphasizing the promised benefit: 'adhesive strength'.

The use of a sense of humor in advertising often gives a distinctive flavor that imprints the spirit of the brand and gives it the necessary vitality to make it highly desirable.

This confirms the importance of building a brand personality. You can imagine if this advertisement was replaced with an advertisement that shows a large size of adhesive tape with a phrase such as: Super Adhesive Strength, so would you be attracted to that advertisement to the same degree of attraction to the advertisement that is the subject of today’s publication?

Good morning, happy and lively.. People in Europe in general, and in the Nordic countries in particular, including Brita...
28/02/2023

Good morning, happy and lively..

People in Europe in general, and in the Nordic countries in particular, including Britain, suffer from a psychological condition called “winter blues” as a result of the long, cold, non-sunny days they live.

The Krispy Kreme brand surprised Londoners a few days ago with a model of a huge box of its most famous product, donuts. Through the circular heart of donuts, a strong light emanates warmth and vitality, and attracts passers-by to stop at it and enjoy its healing emissions from the healing gloom!

The following creative aspects can be seen in this advertisement, which is a form of Guerilla Marketing:

1. The phrase above the figure: “Joy Unboxed”, which suggests that opening a Donughts box of , whether given to you or hosted by it, is like opening a door to happiness and joy in the day.

2. Slogan's advertising campaign slogan: "Say No To Sad...Say Yes To Joy", which promises to move instantly from the point of pain to the indulgence in the benefit.

3. Connecting the experience of recovering from the winter blues with the experience of eating and tasting Krispy Kreme Donuts that addresses the sensations (warmth) and feelings (joy) together, and this is one of the most aspirations of marketing to do as it moves you from the direct benefit of consuming the product to the deep benefit, and from there to the extended effect For the final desired feelings 👌

Global Gulf Connect was founded in 2022 in UK Liverpool, working with businesses in the UK, Ireland, including manufactu...
20/11/2022

Global Gulf Connect was founded in 2022 in UK Liverpool, working with businesses in the UK, Ireland, including manufacturer brands, dealers, dealer groups, FMCG companies, engineering companies, Architecture and design companies, cafés, retailers and more.

Connecting businesses in the UK and Europe, and GCC market in Maidliest such Dubai, KAS, Oman and Qatar.

Dedicated resource and marketing skills, the Global Gulf Connect Marketing team will deliver for you!​
www.globalgulfconnect.com

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