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18/06/2026

Women’s healthcare was built around male bodies. We spent an afternoon with the people trying to change that.

Last week we joined Shaping the Future of Health for Women, part of the Liverpool City Region Innovation Investment Fortnight ,a candid afternoon with the healthcare leaders, researchers, founders and policymakers working to close the gender health gap.

A few things that stayed with us:
🔹 “Women are not just small men” — yet delayed diagnoses and male-centred clinical data still shape the care women receive today.

🔹 Endometriosis affects 1 in 10 women, who can wait 8–12 years for a diagnosis — at a cost of £8.2bn a year to the UK economy.

🔹 The innovators refusing to accept that: .ai building an AI-assisted endometriosis pathway, .ltd supporting the invisible burdens women carry, and a wearable from Bit Baby helping expectant parents monitor their baby’s movements.

The clearest message of the day? No one closes this gap alone. It takes collaboration, visibility and collective action.

Sophie’s full reflections are on the blog — link in bio ⬆️

With thanks to , , , and , and to everyone shaping a healthier future for women in our region. 💛

12/06/2026

We are proud to share that following a series of strategic introductions secured by our team, our client Virginia (Gini) Holden, Cognitive Growth Strategist was invited to Chair this year’s prestigious Vistage AI for Growth Forum.

The Vistage AI for Growth Forum was an exclusive, highly practical event designed to help SME leaders and C-suite executives move past speculation and integrate artificial intelligence into measurable business strategies

Well done Gini for doing such an excellent job!

29/05/2026

We are excited to attending our client RAEng Hub Lates on Monday! 👋

We’re kicking off Day 1 of the LCR Innovation Investment Fortnight at the Enterprise Hub at Central Tech for the first-ever Hub Lates Liverpool.

Hub Lates brings together the founders, investors, and leaders driving the UK’s deep tech ecosystem. This Monday, the focus is on regional innovation, featuring a fireside chat with Doug Brion (Founder & CEO of Matta) on how AI is transforming the manufacturing sector.

26/05/2026

For five years, Harley Young lived with the asymmetric, lumpy aftermath of a filler appointment done by an unqualified practitioner. That soon changed when she consulted with our client, Dr Hennessy.

A new feature article details Harley’s corrective journey. Dr Hennessy used his 20+ years of experience to walk her through a safe, judgment-free process, dissolving the old product rebuilding a natural, balanced look that restored her confidence.

This story highlights exactly why choosing the right practitioner matters. Injectables are medical procedures,not standard beauty treatments.

Through patient first, corrective care, Dr Hennessy and his team continue to set the standard for patient safety and help women regain their confidence.

Read the full article at: www.confidentials.com/manchester/the-importance-of-finding-the-right-aesthetics-practitioner

11/05/2026

Following on from Founder Sophie Wilson’s recent guest lecture with MA Marketing students at Edge Hill University, it was a real pleasure to be invited back today for a tour of the campus.

From the leafy grounds (Canada geese included, very protective of their young, understandably, during nesting season 🪿) to the impressive facilities, it was a day that reminded us just how powerful the right learning environment can be. We explored everything from the Media Store at Creative Edge to the library, where we learned more about Edge Hill’s proud feminist history, originally founded in Liverpool in 1885 as a non-denominational teacher training college for women. There’s some great pictures of these founders, bringing to life a legacy built on standing on the shoulders of giants.

It was fantastic to reconnect with Dr Susie Marriott and talk about the many opportunities ahead to collaborate across PR, media, storytelling and beyond.

We’re excited about what’s to come and look forward to building a meaningful, ongoing partnership with Edge Hill and its students and communities.

29/04/2026

Leveling Up: Insights from the Digital PR Summit

Last week, we spent the day at the Digital Loft Digital PR Summit, and the energy was electric. While the tools are changing, the heartbeat of the industry remains the same.

If you want to stay ahead of the curve, here are the core pillars that are defining the future of PR:

🧠 Mindshare > Volume
Mark Perkins hit the nail on the head: the most impactful work doesn’t shout the loudest; it gets inside people’s heads. It’s about resonance, not just reach.

💡 Inclusive Creativity
Richard Paul (PropellerNet) reminded us that the best ideas don’t just come from the loudest voices. Building creative environments that cater to every personality type is how you unlock true innovation.

🔍 The New SEO Frontier
Vince Nero (BuzzStream) broke down the technical shift. Visibility is no longer just about the link. Brand mentions, context, and consistency are becoming the heavy hitters in how search engines perceive authority.

🤖 AI vs. Editorial Judgment
Our panel featuring David Higgerson, Susan Griffin, Dayna McAlpine, and Sian Anna Lewis gave us a reality check on AI in newsrooms. While it’s a powerhouse for research and transcription, it cannot replace human judgment. Pro tip: AI-generated copy is easy to spot—authenticity is still your best currency.

The Bottom Line
The fundamentals haven’t shifted. You still need to:

Understand your audience deeply.

Create ideas that demand attention.

Deliver with unwavering credibility.

Check out our full breakdown of the top 10 takeaways at the link in our bio! 🔗

28/04/2026

Spent the day in Rugby today with one of our clients who we help with and . They operate in the sustainability space, which certainly fits with our core demographic of “positive changemakers”. A fab day with lots of ideas on how to deliver maximum value and quality to our sustainability clients.

20/04/2026

Last week, our CEO Sophie Wilson hosted a guest lecture for a group of PG Marketing Students from Edge Hill University

Sophie shared the evolution of her career, from her roots in broadcast media to the founding of Tuesday Media and the path of the “Messy Middle” it took to get there.

She also covered the fundamentals of PR / telling stories that move people, create change and positive action.

Sophie welcomed students to Tuesday’s home in Baltic Creative CIC where students had the opportunity of a whistle stop tour of the area before getting back on a bus to campus.

A huge thank you to Dr Susie Marriott for inviting Sophie to lead this discussion, and to all the students who attended.

17/03/2026

Nice spot for a consumer brainstorm today with

06/03/2026

International Women’s Day x World Book Day Yesterday we were so pleased to attend In The Know: International Women’s Day x World Book Day event at Central Tech in Liverpool Knowledge Quarter.

It was great to hear from a panel of polymaths including Professor Louise Kenny, Pro Vice Chancellor & Sarah Maclennan, Head of Creative Writing hosted by the new Chair of , Barbara Spicer CBE

The discussion focused on the power of storytelling, from how to correct the erasure of women and especially women of colour, in history, to the urgent need to challenge dominant narratives.

It was particular inspiring to hear how storytelling and community engagement can drive real-world change in public health.

Events like this remind us how important it is to recommend a woman, amplify a woman, and tell the stories that history overlooked.

Technology will change storytelling, but the heart of it will always be about human connection.

Our CEO Sophie also enjoyed the opportunity to donate lots of books to
Thank you to the speakers and organisers for such a thoughtful conversation.

WomenSupportingWomen

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