03/06/2019
π§πWhat it's a KPI and the TOP 8 you should be measuring if you have a website!
The word KPI comes from "Key Performance Indicators".
This translates, neither more nor less, as the "key performance indicators".
Those variables, factors, units of measurement, which we consider "strategic" in our company. And that therefore directly influence the "core business".π
The KPI'S are metrics (measurable and quantifiable) that numerically determine a variable (for example income, expenses, number of visits ...) directly related to the objectives set within our annual marketing strategy or plan.π
πNow the TOP 8 KPI's to measure if you have a website:
1. Bounce Rate. β
2. Unique Website Visitors. β
3. Pages Viewed Per Session. β
4. Average Time on Page. β
5. Top Landing Pages. β
6. Top Exit Pages. β
7. Goals and Event Completions. β
8. Onsite Searches. β