Base Brands

Base Brands Liverpool’s Full-Stack Digital Agency

Here’s what most coaches miss about selling coaching online.You can have the best programme around and still have quiet ...
08/09/2026

Here’s what most coaches miss about selling coaching online.

You can have the best programme around and still have quiet weeks, because the thing standing between you and turning leads into clients isn’t what’s inside the programme. It’s whether the person scrolling past understands, in about two seconds, that this is for them.

That’s a positioning and design problem, not (initially at least) a coaching problem, and it’s the reason so many top coaches end up posting transformation photos into the void and assuming the market is saturated.

George’s post did the job because it made the decision obvious. The right person saw it and thought:

‘That’s my situation, that is the outcome I want’

The wrong person keeps scrolling, which is exactly what you want. Applications are a filter, not a formality. Twenty of the right people beats two hundred time-wasters.

He sent the brief. We built it. He posted it and had 20+ applications shortly after.

He coaches. We handle everything that makes the coaching easier to find, trust and say yes to.

Partner feedback from \ George F**t

Most rehab websites are a list of services. This one asks a question first: are you serious about your recovery?We built...
04/09/2026

Most rehab websites are a list of services. This one asks a question first: are you serious about your recovery?

We built the REBUILD journey for Elevate Speed Rehab across desktop, mobile and video. One clear route from landing to questionnaire, with the coaches and the athletes doing the persuading rather than a wall of copy.

The design job was not to make it look premium. It was to make the decision obvious. Every element on the page earns its place or it goes.

Serious athletes do not need convincing that rehab matters. They need proof that you know what you are doing, and a single button to press when they believe you.

Alan Murdoch

Less than 1% of the people who registered for this workshop became clients.It still delivered 8 of them.That’s 8 brand n...
03/09/2026

Less than 1% of the people who registered for this workshop became clients.

It still delivered 8 of them.

That’s 8 brand new clients bringing a cash injection to your business and fresh LTV too.

You don’t need a high conversion rate to get a good result… better than good actually.

People see a 24% show-up rate, or 6% of attendees booking a call, and assume it didn’t work.

All you need is enough people at the top and a good enough conversation at the bottom.

📈 1,159 registrations
👥 280 attendees (24% show rate)
📞 18 strategy calls
💼 8 new clients - that’s a 44% close rate from call to client

Registration to client: 0.7%.

That’s 7 people in every 1,000.

That is a campaign worth repeating.

Marketing isn’t about generating clicks, or even attendance.

It’s about how many clients come out of the other end and the percentages needed to make that work are almost always lower than you expect.

If you’re ready to build a campaign that converts, our DMs are open.

£100 spend. 100 leads. £1.00 cost per lead. First five days.Elevate Speed Rehab were sitting on knowledge that athletes ...
01/09/2026

£100 spend. 100 leads. £1.00 cost per lead. First five days.

Elevate Speed Rehab were sitting on knowledge that athletes were otherwise Googling at midnight. So instead of running ads that shouted louder, we built something worth clicking for: the Performance Rehab Playbook. A step by step return roadmap, not a list of random exercises.

Pain free is not the same as performance ready. That one line did more work than any targeting tweak ever could.

The lesson is not the number. It is that cheap leads are usually a symptom of a strong offer, not a clever media buyer.

If your ads are live but the thing behind them is thin, that is the bit to fix first.

You don’t need more content. You need more of the right content.The best organic content does more than fill your social...
31/08/2026

You don’t need more content. You need more of the right content.

The best organic content does more than fill your social media calendar.

It builds familiarity.
It demonstrates expertise.
It creates trust.
And over time, it creates demand.

Think about every post as another opportunity to show the right people why your business is worth paying attention to.

The goal isn’t to post for the sake of posting.

It’s to be worth remembering.

Struggling to turn content into something that actually supports your business? Drop us a message.

27/08/2026

Three colours. One logo.

There is a temptation, when you build a brand, to give the client everything. Twelve colours, four fonts, a secondary mark, a tertiary mark, a pattern library nobody will ever open. It feels generous. It is actually the fastest way to make sure the brand never looks consistent, because the more options you hand someone, the more versions of themselves they end up posting.

REBUILD gets a deep navy, a single sharp yellow and white. Every post, every page, every ad, instantly recognisable at thumbnail size before anyone reads a word.

The arrow built into the R does the rest. Forward, upward, back to performance. That is the whole promise of the business sitting inside one letter.

Branding for

Three colours. One logo.There is a temptation, when you build a brand, to give the client everything. Twelve colours, fo...
27/08/2026

Three colours. One logo.

There is a temptation, when you build a brand, to give the client everything. Twelve colours, four fonts, a secondary mark, a tertiary mark, a pattern library nobody will ever open. It feels generous. It is actually the fastest way to make sure the brand never looks consistent, because the more options you hand someone, the more versions of themselves they end up posting.

REBUILD gets a deep navy, a single sharp yellow and white. Every post, every page, every ad, instantly recognisable at thumbnail size before anyone reads a word.

The arrow built into the R does the rest. Forward, upward, back to performance. That is the whole promise of the business sitting inside one letter.

Branding for Alan Murdoch

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