Velstar

23/06/2026

Affiliate marketing is one of the highest ROI channels in eCommerce. But why does it work so well for supplement brands specifically?
Del, Velstar's Head of Affiliates, breaks down the value of affiliate marketing and why it’s a channel VMS brands can’t afford to ignore.

Full podcast in the link below 👇
https://youtu.be/rtr70hIoxS8?si=kIV2mzrI8ClN-lf9

22/06/2026

If you use the Google and YouTube apps on Shopify, you may have received an email this week about an upcoming change to how your Google Analytics 4 (GA4) property receives data. We've broken down what's actually happening: https://velstar.agency/insights/google-s-shopify-server-side-upgrade-what-it-means-for-your-ga4-data

If you use the Google and YouTube app on Shopify, you may have received an email from Google this week about an upcoming change to how your Google Analytics 4 (GA4) property receives data. Here is what is actually happening, what it fixes, and where the limits are.

22/06/2026

That’s a wrap on Barcelona. Until next time 🇪🇸 

22/06/2026

InSinkErator holds over 70% of the global market share in their category, but they had no way to sell directly to UK consumers. Velstar built them a DTC platform that delivered half their quarterly sales target in just 30 days💸
Read more here: https://eu1.hubs.ly/H0vlcTw0

InSinkErator is the undisputed global leader in food waste disposers and instant hot water taps. Launching a transactional Direct-to-Consumer platform provided total commercial control while delivering 50% of the quarterly sales target in just one month.

18/06/2026

PPC is one of the strongest growth channels for supplement brands, but compliance can make or break their performance. Our latest blog covers how to scale paid search without the risk of ad disapprovals or account bans💪🔋
https://eu1.hubs.ly/H0vm3-F0

PPC is one of the strongest growth channels for supplement brands, but compliance can make or break performance. Here’s how to scale paid search without the risk of ad disapprovals or account bans.

18/06/2026

In case you missed it, our team went live to discuss how vitamin and supplement brands can drive growth online in 2026💸💊

Catch up here: https://youtu.be/rtr70hIoxS8?si=iAcld52hOgJwuExj

The supplements industry is evolving fast. From changing regulation...

17/06/2026

We can’t believe it’s been a week since our Executive Circle Dinner at Altamar, Barcelona, hosted alongside Shoptalk Europe.🇪🇸

A huge thank you to the 20+ brands and partners who joined us for the evening. Until next time! 🥂

17/06/2026

🇪🇺 From Friday, EU law requires a mandatory withdrawal button on your storefront. Here's what it means for your business: https://eu1.hubs.ly/H0wbPCK0

From 19 June 2026, EU law requires a mandatory withdrawal button on your storefront. Here's what it means, what you need to build, and the risks of getting it wrong.

16/06/2026

Most businesses have no idea how visible their brand is to AI. At B2B Marketing Live in Manchester, we gave brands the chance to find out for free 👀

Our AI Visibility Audit shows you exactly where you stand and where opportunity for growth lies. Claim the audit for free here 👉 https://velstar.agency/ai-visibility-audit

15/06/2026

A major EU eCommerce law comes into effect this week, and if you sell into Europe, you need to know about it. 🚨

The EU is mandating a prominent two-click withdrawal button on storefronts, making cancellations and returns just as easy as purchasing. Brands that don’t comply risk fines of up to 4% of global turnover and a return window that jumps from 14 days to 12 months.

Want to make sure you are compliant before the deadline? Speak with our team today by sending us a direct message or visiting our website: https://velstar.agency/contact