Indelible Think Copywriting

Indelible Think Copywriting Fun brand copywriter for businesses with personality. Want to win customers and make more money? To do that you need vibrant words and eye-catching imagery.

If you want your ads, blogs, social media posts, newsletters, products and website copy to stand out, work with me. That's where we come in. You see, you're amazing at what you do - and so are we, that's why we can elevate your business and give you the best chance of make more money. Don't let the competition get ahead - take the first step. Whatever your copywriting and graphic design needs, make it incredible, make it Indelible.

18/06/2026

It's my 10th business birthday!

And my lovely clients chipped in to get me a surprise!

Thanks to everyone involved for being good sports!

You're fed up being ignored on LinkedIn.Your Insta engagement and follower count is a load of pants.Nobody cares about y...
17/06/2026

You're fed up being ignored on LinkedIn.

Your Insta engagement and follower count is a load of pants.

Nobody cares about your content and although you know you've got newsworthy stuff to say, you don't really know how to reach the right people and places to get your biz in the news.

Your business isn't being ignored because you're bad at what you do.

It's getting ignored because either nobody knows you exist or your content is all over the shop and nobody knows what it is that you do.

Visibility doesn't come from the occasional Instagram post when you remember, or a LinkedIn update twice a day about forty-seven different types of service.

It comes from having a communications and content plan in place, not a vague "we should post more" plan.

A proper one.

One that outlines who to talk to, what you need them to think, where and when to show up and when to circle back to things over at least 90-days.

Do that and your message is a lot more focused, your audience is mapped to the right channels, you have a content calendar that's easy to follow and you'll have new and clear PR angles that could get you into trade press, local news or on the radio.

Most businesses have none of that.

I've just launched my Communications & Content Plan, which is a detailed 90-day strategy that pulls all your messaging, social media posts, blogs, PR, outreach and case studies together.

You know what you're posting, when it's going out and because it's laid out over three months, it's not just posted as and when or dumped all at once in a way that leaves your audience absolutely flippin' baffled.

If that sounds like something you need, pop me a DM. If you're on Insta, click the site link in my bio and head to services. Or, if you're on Facebook, click this: www.indeliblethink.co.uk/communications-and-content-plan/

15/06/2026

Next time your go on your jollies, check your suitcase...

Helping a client go viral and making loads of sales.That's the dream.I've worked with Gordon Campbell and his team Click...
13/06/2026

Helping a client go viral and making loads of sales.

That's the dream.

I've worked with Gordon Campbell and his team ClickBoost on and off for a few years. Mostly writing the occasional landing page but mostly writing and editing PPC Ads.

So, when Gordon has found enough of my video posts funny, he thought I'd perfect for recording a funny advert for their client, Serious Tissues.

Since it went live a couple of weeks ago, it's had almost 130k views on Facebook alone abd led to multiple sales.

Not bad for a copywriter who does daft videos now and again. But that's what I loved about doing that video. It was fun and complimented what I offer as a writer.

So much so, I now offer writing ad scripts and recording videos as services.

Oh, the feedback is pretty cool too.

Never thought when I started putting myself out there more and doing videos that showcase my personality that it would lead to getting results like this for clients too!

What's the real reason your articles aren't getting read?Cos you've written something dead good.Put it out there, got an...
05/06/2026

What's the real reason your articles aren't getting read?

Cos you've written something dead good.

Put it out there, got an initially flurry of clicks on socials then... a little trickle through search engines.

Not to worry, you'll pop another on when you have time.

In three months.

And that's pretty much why you're not getting a lot of traffic.

You're just popping them up as and when with no real content strategy behind it. By coming up with a strategy for posting, you can churn them out a lot faster and consistently. You end up creating blog clusters that connect, so Google takes a lot more notice, so you rank better.

And you're able to repurpose them into a bank of social posts that all link back to your site.

Knocking up an article every now and again is fine, but putting a content strategy in place is how you stay consistent and get more people reading your stuff.

A content strategy gives you six months of content, with what to blog about each month and what to talk about in each section of the article, who it's for and what you're trying to achieve with each post.

So, you end up with a proper, thought-out plan not just random posts as an when.

If you need help with your blog post strategy, pop me a DM or email [email protected].

"That's real Roy of the Rovers stuff!"You'll hear that every time there's a fairytale result in football. Or a 16 year o...
31/05/2026

"That's real Roy of the Rovers stuff!"

You'll hear that every time there's a fairytale result in football. Or a 16 year old bangs in a hat trick on their debut.

Butbthis isn't really about football.

It's about all those fairytale moments.

I remember when I was 22, I'd not long gone back to work following a grand mal seizure and I was feeling pretty glum, when a manager said to me, "You're 22, Matt. (that's half my life ago now, yowza!). You've got a lot of career ahead of you. You won't be here forever, you might even have your own business one day."

"That would be real Roy of the Rovers stuff!", I replied (and we then spent half a day talking about Roy of the Rovers 😆).

But he wasn't wrong.

Since then I've written and released a book of short stories and a follow-up novel, started my own business and worked with some pinch-me dream clients, like , and

They really were "Roy of the Rovers stuff" moments!

But what else do I want to achieve?

Well, for me, I think something I want to achieve is to write for comics. The Beano would obviously be the dream, an extrenemy hard one to achieve, but even so, one I'd love to accomplish and follow in the footsteps of current writers, like , and Danny Pearson.

And writing for The Phoenix comic would be an achievement too.

They'd be real Roy of the Rovers moments in my career for sure.

What about you?

What have you done or would you love to do that would be classed as real "Roy of the Rovers stuff"?

It's official!Two and a half years after applying, I've had confirmation that I am now a Polish Citizen! 🇵🇱To get there,...
30/05/2026

It's official!

Two and a half years after applying, I've had confirmation that I am now a Polish Citizen! 🇵🇱

To get there, I've had to prove bloodline back to my great, great grandparents in Poland (had my Dad been born out of wedlock which he almost was, that would have scuppered the whole thing!).

I've got all my Polish ancestors birth, wedding and death certificates. Their names and where they lived (which I'd never have known without this) and discovered that Alexander is a popular name on my Polish side, which is what my wife and I would have named our boy had we been able to have kids.

I also have my Grandad's war records, when he left Poland to join the army, when he was captured and sent to Siberia, the dates he was fighting in Africa and when he arrived in Italy (where he told us he once slept inside the Colliseum).

It not only makes me a Polish Citizen, I also get my EU rights back.

I now have free movement, so I can live abroad. Our dream is to move to France one day, and that is now possible again.

And by using my Polish passport, I won't be held up at the airport by the new Entry Exit System non-EU citizens now have to go through (as long as I travel with my Polish passport).

It's amazing to now say I have duel nationality and that I'm not only a citizen of the country where I was born, but also the country of my Grandad's birth.

And that's a pretty amazing.

There were many great joys when you were a kid.But none more joyous than cutting out the application form to join the De...
21/05/2026

There were many great joys when you were a kid.

But none more joyous than cutting out the application form to join the Dennis the Menace Fan Club from The Beano.

And that's exactly what I did in 1992.

I filled it in, used my pocket money and sent it off to

Oooh, the excitement!

You got a membership card, a fan club wallet and two badges. One with Dennis' face on it that said 'Dennis The Menace Fan Club' and the other was the greatest badge of all time, a furry Gnasher badge with googly eyes.

The day arrived, I opened my fan club pack and...
..oh.

My Gnasher badge was just a normal metal badge like the Dennis one with Gnasher's face on it.

No fur.

No googly eyes.

Gutted.

That was 34 years ago and not a day goes by that I don't think about it.

🟡 🟣 🔵
I'm Matt, a copywriter for playful brands, businesses and agencies. If you read this far, it's because you love reading a story. Your copy should grip the reader and make them read on.

If you want a bit of that in yours, pop me a DM.

"Matt, could you do a fun video for our toilet roll client?" asked my client."Sure!" I replied."They'll send you a box t...
20/05/2026

"Matt, could you do a fun video for our toilet roll client?" asked my client.

"Sure!" I replied.

"They'll send you a box to use and we'll send you a pack from a competitor brand." they added.

"As long as they don't want a practical demonstration, I'm in!" said I with an audible exclamation mark.

Well, I didn't expect them to ply me with 57. I'm flush with them. So, if you need a copywriter (or should that be Ploppywriter now?), don't bum around, choose one that cuts the crap, wipes away the competition and writes copy that's anything but bog standard.

Don't loo-se out, hire me now.

Toilest tissue puns, don't poo-poo them, I'm on a roll!

You never know where your business will take you.The wins it'll give you.And the dreams it'll help you to realise.In 202...
13/05/2026

You never know where your business will take you.

The wins it'll give you.

And the dreams it'll help you to realise.

In 2023, I not only worked with my dream client, but I also visited their headquarters in Dundee, dropped by the Minnie the Minx and Desperate Dan statues, popped along to Bash Street and played an immersive Beano game around the city.

But they didn't work with me after sticking a pin in a directory and saying, "Yeah, he'll do. Him."

I created content that made them think, "That's totally what we're talking about right now. Let's get him in and get him to write it for us!"

And I did.

The power of writing copy with personality that aligns with your target audience in action right there.

You don't get seen by doing what everybody else does. You get seen by being yourself. Showing what you do and how you do it differently.

Big name client or not, getting work and sales from people who buy into what you do, they're all dream clients.

Oh, and check the link in the comments if you wanna see the project.

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