Indelible Think Copywriting

Indelible Think Copywriting Fun brand copywriter for businesses with personality. Want to win customers and make more money? To do that you need vibrant words and eye-catching imagery.

If you want your ads, blogs, social media posts, newsletters, products and website copy to stand out, work with me. That's where we come in. You see, you're amazing at what you do - and so are we, that's why we can elevate your business and give you the best chance of make more money. Don't let the competition get ahead - take the first step. Whatever your copywriting and graphic design needs, make it incredible, make it Indelible.

"That's real Roy of the Rovers stuff!"You'll hear that every time there's a fairytale result in football. Or a 16 year o...
31/05/2026

"That's real Roy of the Rovers stuff!"

You'll hear that every time there's a fairytale result in football. Or a 16 year old bangs in a hat trick on their debut.

Butbthis isn't really about football.

It's about all those fairytale moments.

I remember when I was 22, I'd not long gone back to work following a grand mal seizure and I was feeling pretty glum, when a manager said to me, "You're 22, Matt. (that's half my life ago now, yowza!). You've got a lot of career ahead of you. You won't be here forever, you might even have your own business one day."

"That would be real Roy of the Rovers stuff!", I replied (and we then spent half a day talking about Roy of the Rovers 😆).

But he wasn't wrong.

Since then I've written and released a book of short stories and a follow-up novel, started my own business and worked with some pinch-me dream clients, like , and

They really were "Roy of the Rovers stuff" moments!

But what else do I want to achieve?

Well, for me, I think something I want to achieve is to write for comics. The Beano would obviously be the dream, an extrenemy hard one to achieve, but even so, one I'd love to accomplish and follow in the footsteps of current writers, like , and Danny Pearson.

And writing for The Phoenix comic would be an achievement too.

They'd be real Roy of the Rovers moments in my career for sure.

What about you?

What have you done or would you love to do that would be classed as real "Roy of the Rovers stuff"?

It's official!Two and a half years after applying, I've had confirmation that I am now a Polish Citizen! 🇵🇱To get there,...
30/05/2026

It's official!

Two and a half years after applying, I've had confirmation that I am now a Polish Citizen! 🇵🇱

To get there, I've had to prove bloodline back to my great, great grandparents in Poland (had my Dad been born out of wedlock which he almost was, that would have scuppered the whole thing!).

I've got all my Polish ancestors birth, wedding and death certificates. Their names and where they lived (which I'd never have known without this) and discovered that Alexander is a popular name on my Polish side, which is what my wife and I would have named our boy had we been able to have kids.

I also have my Grandad's war records, when he left Poland to join the army, when he was captured and sent to Siberia, the dates he was fighting in Africa and when he arrived in Italy (where he told us he once slept inside the Colliseum).

It not only makes me a Polish Citizen, I also get my EU rights back.

I now have free movement, so I can live abroad. Our dream is to move to France one day, and that is now possible again.

And by using my Polish passport, I won't be held up at the airport by the new Entry Exit System non-EU citizens now have to go through (as long as I travel with my Polish passport).

It's amazing to now say I have duel nationality and that I'm not only a citizen of the country where I was born, but also the country of my Grandad's birth.

And that's a pretty amazing.

There were many great joys when you were a kid.But none more joyous than cutting out the application form to join the De...
21/05/2026

There were many great joys when you were a kid.

But none more joyous than cutting out the application form to join the Dennis the Menace Fan Club from The Beano.

And that's exactly what I did in 1992.

I filled it in, used my pocket money and sent it off to

Oooh, the excitement!

You got a membership card, a fan club wallet and two badges. One with Dennis' face on it that said 'Dennis The Menace Fan Club' and the other was the greatest badge of all time, a furry Gnasher badge with googly eyes.

The day arrived, I opened my fan club pack and...
..oh.

My Gnasher badge was just a normal metal badge like the Dennis one with Gnasher's face on it.

No fur.

No googly eyes.

Gutted.

That was 34 years ago and not a day goes by that I don't think about it.

🟡 🟣 🔵
I'm Matt, a copywriter for playful brands, businesses and agencies. If you read this far, it's because you love reading a story. Your copy should grip the reader and make them read on.

If you want a bit of that in yours, pop me a DM.

"Matt, could you do a fun video for our toilet roll client?" asked my client."Sure!" I replied."They'll send you a box t...
20/05/2026

"Matt, could you do a fun video for our toilet roll client?" asked my client.

"Sure!" I replied.

"They'll send you a box to use and we'll send you a pack from a competitor brand." they added.

"As long as they don't want a practical demonstration, I'm in!" said I with an audible exclamation mark.

Well, I didn't expect them to ply me with 57. I'm flush with them. So, if you need a copywriter (or should that be Ploppywriter now?), don't bum around, choose one that cuts the crap, wipes away the competition and writes copy that's anything but bog standard.

Don't loo-se out, hire me now.

Toilest tissue puns, don't poo-poo them, I'm on a roll!

You never know where your business will take you.The wins it'll give you.And the dreams it'll help you to realise.In 202...
13/05/2026

You never know where your business will take you.

The wins it'll give you.

And the dreams it'll help you to realise.

In 2023, I not only worked with my dream client, but I also visited their headquarters in Dundee, dropped by the Minnie the Minx and Desperate Dan statues, popped along to Bash Street and played an immersive Beano game around the city.

But they didn't work with me after sticking a pin in a directory and saying, "Yeah, he'll do. Him."

I created content that made them think, "That's totally what we're talking about right now. Let's get him in and get him to write it for us!"

And I did.

The power of writing copy with personality that aligns with your target audience in action right there.

You don't get seen by doing what everybody else does. You get seen by being yourself. Showing what you do and how you do it differently.

Big name client or not, getting work and sales from people who buy into what you do, they're all dream clients.

Oh, and check the link in the comments if you wanna see the project.

It's been ten years!On 5th May 2016, I was three months into an 18-month redundancy period. But I was also three months ...
05/05/2026

It's been ten years!

On 5th May 2016, I was three months into an 18-month redundancy period. But I was also three months into training as a copywriter. And on this day ten years ago, my copywriting tutor, Lee, handed me my very first client.

Lee was a shipping and haulage writer.

Gavin was a web designer and wedding DJ.

Although I was still training, my tutor felt I knew enough about writing website copy to hand over a client who wasn't a fit for him. And my chatty tone of voice when I wrote would fit Gavin's needs much better.

A massive compliment for me with just three months of training, but extremely scary too.

At the start EVERY client I wrote for was in the wedding industry. I was probably the least experienced, most experienced wedding industry copywriter in the UK (if that makes sense!).

Fast forward ten years, and I haven't worked with Gavin since 2020, but what a guy to gamble on a bloke with little to no experience back in 2016.

And for me personally, I've gone from wedding copy to writing for some of my dream clients, including the LEGO Group, Beano Studios and Swizzels (work with me again please 🤩 ).

Right now, there's only Aardman that escapes me!

I've written about airport shuttle buses, sustainability, 3D animated billboards, on-pack product vouchers, mental health, toys (for the Jurassic World movie franchise), games, alcohol, family events (for Historic Royal Palaces), male grooming, geospatial mapping, hair transplants, coronaviruses (BEFORE the pandemic), mattresses (for Silentnight | B Corp™) , PR, filtration units, accountancy, lamps and lighting, translation, premature ej*******on - and loads more.

It's hard to believe it's been a decade since I set up my business to work with Gavin. And even more bonkers when I look at some of the people and brands I've worked with since.

Let's hope there's another ten years in this.

It's getting harder.

But I've never been happier with how I market my business and the clients I work with.

8May 2022.My wife and I went to Vienna to celebrate turning 50 and 40 respectively.One of the best city breaks I've ever...
03/05/2026

8May 2022.

My wife and I went to Vienna to celebrate turning 50 and 40 respectively.

One of the best city breaks I've ever been on. Amazing food, drink, weather, culture. Everything.

It was also just two months after having a massive breakdown. I was struggling with intrusive thoughts and having constant panic attacks.

I'd been dropped by a client because of I was ill and I was barely able to work 2-3 hours a day.

That breakdown was also a Godsend because it forced me into therapy, where I worked through a lot of my trauma.

And it's what made me do my silly social media post that resulted in me being spotted by and totally rebranding to what you see from me today.

I had a lot more work in 2022 than I do now. But most of it was stuff I didn't care about, it was work for works sake.

And it was just papering over cracks that were slowly burning me out.

What I do have now, though, is work and clients I really believe in. The joy of having worked with some of my dream clients. And projects where I get to write in my chatty style every time.

Yeah, it's time for a reintroduction post!I've had loads of followers and connections since I last did one of these (erm...
27/04/2026

Yeah, it's time for a reintroduction post!

I've had loads of followers and connections since I last did one of these (erm... 2024, anyone?).

Yeah, I'm a copywriter, but what do I do?

Well, other than videos where I try and do funny jingles, I write copy for playful brands, businesses and agencies (which, really, is anyone who wants or has a tone of voice that's dead down-to-earth and human).

That's why my clients range from toy, comic book, and sweet brands to geospatial analysts, life coaches and accountants.

And they come to me for:

🟡 Website Copy
🟡 Blog Posts
🟡 Case Studies
🟡 Social Media Posts
🟡 Email/Newsletters
🟡 Ads
🟡 SEO Audits
🟡 Press Releases
🟡 Tone of Voice Strategy

The usual writer stuff.

But did you know I also write jingles and video scripts and record unboxing videos for clients with physical products?

Now those are things lots of brands need that many writers don't offer.

Copy that's human and playful not only stops people and makes them read, it makes my job a bloomin' joy to do and your project a wonderful thing to be part of.

So, if you need any of the above, just pop me a DM or visit my site: www.indeliblethink.co.uk to have a chinwag with me.

Oh, and fun fact, I'm related to Bill Oddie from The Goodies.

21/04/2026

How do you write copy about something you knoe nothing about?

Well, I research it, obviously, and then add the tone of voice the client ants that suits their brand. So, if I sold a four clice toaster, this is how I'd sell it.

Address

Liverpool
L30BT

Telephone

+447878464609

Website

Alerts

Be the first to know and let us send you an email when Indelible Think Copywriting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share