De:strukt Studio

22/01/2026

NEW WORK

I partnered with West Midlands based Poselay Foods to develop a complete brand and packaging system built around craft, performance and modern bakery heritage. From shaping a bold visual identity anchored in the F37 Drago typeface to designing a scalable packaging framework for their Proper Dough range, every detail was created to balance artisan quality with national retail and food service performance. The result is a confident, premium presence that lets the product lead while communicating trust through clarity, consistency and strong shelf impact.

The packaging system was designed to be tactile, honest and flexible, using natural materials and clear product windows to bring transparency and authenticity to the forefront. This approach allows the brand to scale seamlessly across sourdough, pastry and retail-ready baked goods, maintaining a consistent visual language that works just as effectively in professional kitchens as it does on the retail shelf.

Full Case Study:

Poselay Foods We worked with Poselay Foods to shape a brand and packaging system rooted in craft, culinary expertise and modern performance, bringing their story to life across retail and professional kitchen spaces. https://destrukt.co.uk/wp-content/uploads/2026/01/Untitled-Project-20-HD-1080p.mov....

30/10/2025

New work for Cut Above Meat

Cut Above Meat is a modern halal butchery redefining tradition through craftsmanship and contemporary design. Since its inception, the brand has remained steadfast in its dedication to supplying an extensive range of HMC-certified Angus beef cuts, lamb, mutton and poultry.

Cut Above Meat approached us to redefine their brand from the ground up with a new name, visual identity and WooCommerce store. As a modern halal butcher, they wanted a brand that reflected both tradition and precision while standing confidently within a contemporary market.

Since their inception, Cut Above Meat has been dedicated to supplying a wide range of HMC-certified Angus beef cuts, lamb, mutton and poultry. Their commitment to sourcing only the finest ingredients has earned them a reputation for exceptional quality and flavour. Our challenge was to translate that same discipline of craft into a distinctive and memorable brand presence.

We created a visual identity that feels refined, modern and unapologetically confident. The use of Domaine, with its elegant serif forms, brings a sense of craftsmanship and authority, while the bold black and white palette keeps the brand sharp and timeless. From logo to tone of voice, every element was designed to reflect the brand’s ethos of being a cut above in every sense.

The new WooCommerce store extends this thinking into the digital space, blending modern e-commerce functionality with the integrity and authenticity of a traditional butcher. The result is a brand that feels premium, purposeful and ready to lead the future of halal meat retail.

Through research, strategy and creative direction, we developed a cohesive brand story that elevates Cut Above Meat’s values and visual language, ensuring every customer interaction reinforces the precision and pride behind the name.

19/02/2025

New work for Legends Burgers

28/01/2025

New work for Partnership Flooring

Partnership Flooring has proudly served the flooring industry for over 30 years, establishing a reputation for exceptional product offerings, unparalleled customer service, and expert installation.

We created a new brand identity as well as a new range of print collateral, social media assets and a WordPress website.

In collaboration with our good friends The Roar Agency

02/09/2024

New work.

We’re excited to unveil the new branding and packaging for Bronze Calf, a premium pure beef tallow product. Bronze Calf is all about tradition, purity, and quality, and we wanted to capture that essence with a bold, modern design that stands out on the shelf.

Tallow is fat that is gently heated (rendered) with all impurities removed. It is then allowed to come back to room temperature where it is in a solid state.

A fun one to work on and we’re currently working on their new website which will be launching late Autumn.

26/04/2024

New work.
Necropolis Spirits

We helped create a new brand identity, packaging, website and 3D visualisation for Necropolis Spirits, who are proud producers of small batch, hand crafted rum, which is expertly distilled in Scotland.

Deid Merchant is their first release, inspired by the rich history of the city. The rum’s full bodied fragrant base is a mix of Jamaican, Dominican and Grenada rums. Aberdeenshire brambleberries and Royal Deeside honey are added to the distillate to create a unique flavour profile, lime leaf and ginger bring warm spice notes with a hint of citrus.

We based their new company brand on the famous Necropolis burial site using the shapes of the gravestones within the logo. As well as the branding we helped develop their e-commerce website, and to help with the visuals of their product we created a range of 3D renders to compliment the rum in an eye-catching way.

Full portfolio:

Necropolis Spirits We helped create a new brand identity, packaging, website and 3D visualisation for Necropolis Spirits, who are proud producers of small batch, hand crafted rum, which is expertly distilled in Scotland. Deid Merchant is their first release, inspired by the rich history of the city....

26/04/2024

New work: Tiberius Tudor

From a young age, Tiberius Tudor felt the allure of fire – its raw power, the hypnotic dance of the flames and the endless potential for culinary alchemy. This fascination ignited a lifelong pursuit of mastery. Years of dedication transformed that spark into a deep understanding. Today, he wields fire not just as a tool, but as a collaborator, crafting some of the most celebrated BBQ creations.

I created a visual brand identity that would show the raw edge of Tiberius Tudor as well as a responsive single page website which gives a brief introduction into his life.

Full portfolio: https://destrukt.co.uk/tiberius-tudor

18/12/2023

This year, Fedrigoni 366 has been produced in collaboration with printer F.E. Burman using the latest HP Indigo® digital print technology. This has allowed 731 creatives to harness the power of generative design — meaning every single design submitted to the project looks different in each and every book.

We were delighted to have been involved and assigned the date "September 3rd".

Assigned to one of two palettes (orange or green), designers were invited to consider how shuffling a range of colours could influence their design. While they could use the full palette of ten colours, it was up to each designer to decide how many colours in total would be used in their own design. What feels particularly different about this year’s edition is the collaboration between designers and print technology, that sees the former give up full control of how colour is expressed in their designs. Used for the first time at this unprecedented scale, the HP Mosaic tool has applied algorithms to randomly shuffle colours within each design to make different combinations in each book. These designs are printed to a range of specially treated white papers from Fedrigoni’s Digital for HP Indigo® printing collection.

14/12/2023

Work in progress of a butcher's magazine we're working on. Launching 2024.

13/12/2023

We're thrilled to share with you our new showreel, a journey through the incredible projects we've had the privilege to work on over the years, and we couldn't be prouder of what's been achieved in nearly 14 years running De:strukt Studio.

A big thank you to all our clients, both past and present, who have trusted us with their visions. Each collaboration has been a unique chapter in our story, and we're grateful for the opportunity to bring your ideas to life.

We look forward to many more exciting projects ahead.