09/06/2026
We’ve been working with an exciting golf apparel brand over the past six months ⛳️
While we can’t reveal their real name or the final chosen direction just yet, we thought we’d share one of the early concepts with the client’s permission 👀
For this concept, we explored a crest-inspired identity that reflects heritage, legacy and the values behind the brand.
The icon draws inspiration from traditional shield forms often associated with family insignia and long-standing institutions, helping to communicate integrity, respect and an earned reputation. At the same time, the overall silhouette subtly mirrors the shape of a golf winner’s trophy 🏆, creating a natural connection to achievement, ambition and success within the game.