Quality copy writing, web production & marketing services for small businesses small. Websites. Simple SEO. Email marketing. Business cards. Print.
Business planning & strategy. Based in Llanfairfechan near Conwy. ItsLello - freelance digital marketing specialist based in Llanfairfechan, North Wales. Online and copy writing are my specialisms: I can manage all aspects of client-led online development and marketing from planning new projects, running agency pitches, managing website and social media content, creative and copy-writing. A working mum, I work on a flexible part-time basis.
15/09/2025
Windy drive along the A*5 this morning to Llangefni where I've left my work van with Signs & Design to brighten up. It's been fun designing the wraps for it to tie in with my gardening work at Cathy's Gardening Services and I'm really looking forward to seeing the results 🤞🙂
15/07/2025
Whilst I spend the majority of the working week gardening, I still do pockets of marketing work as well; I’m just finishing off a website for a fabulous local business which will go live shortly.
And it’s handy being able to double up as marketing manager for my own small business!
A thumbs up for Canva who plant trees when you place a print order. And for their fully recyclable cardboard packaging 👌
17/12/2024
Useful 👍👇
20/06/2024
Less desk time and doing more of what you love. New beginnings...💚🌿
25/04/2023
Finally, after 3 years and 3 months, I’ve passed the final two exams for my RHS level 2 course so am the proud owner of the RHS level 2 Certificate in the Principles of Horticulture. Super pleased and this has been a tough ride alongside work, family and stop starts injected by Covid.
Looking forward to simply going to work and then working on our garden this year!🌱
12/12/2022
According to the 2020 Small Business Saturday Consumer Insights Survey, 97% of shoppers recognised the positive impact they can make by shopping small, and 85% of them reported they also encouraged friends and family to do so.
The past 24 months have seen many small businesses struggle through Covid and the economic challenges presented in recent months and keep jogging forward. At the same time, consumers have become more aware of the need to shop local and shop small and keep micro-economies thriving - they sit at the heart of many communities providing jobs, focus and a warm welcome to many who depend on them.
08/12/2022
According to HubSpot, the top B2B marketing channels used by marketers in 2023 will be social media, websites, blogs and email marketing.
For B2C, it's a similar mix in a different order: social media, email marketing, websites and blogs. You can read the whole report here 👇
Understanding marketing channels, the value of each, and how to leverage them is vital to reaching your audience and hitting your marketing goals in 2023.
01/12/2022
Lovely to see a post about useful, free tools which might make your workday easier if you spend much of it online. I use a couple of them e.g. Unsplash on a regular basis.
(You'll need to click on the link, which takes you to LinkedIn, to view the video).
Time to buy next year's diary...again. This year is whipping by. Despite my day job in tech and digital, I much prefer to task manage on paper - sticks in my mind better somehow.
Next year's colour is sunshine yellow 🟡
16/11/2022
Apple’s market cap reached $2.306 trillion on the 3rd of November. Wow. Where does that leave Google, Meta and Amazon, whose combined net worth is less than this? Is it a point for concern that all these players are huge and monopolistic 🤔
Would you ditch your iPhone to prevent a monopoly?
03/11/2022
If you have people working for you, take a moment to read this👇
09/09/2022
RHS exam #6 result - pass with commendation - I'm so pleased.
The exam I sat back in June was perhaps the hardest to date. There was a huge gap between the module being taught, Covid struck, which meant missing a third of the sessions, and not all the lesson notes were made available by our tutor. To be honest, I ended up starting all over again and omg, how hard was that on top of work and family life?! So this one feels like a big achievement. I think maybe I believe in myself a little bit more now. Two left to go in Feb 2023 🌱🌻
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ItsLello
Welcome to ItsLello. I’m Cathy, a digital marketer & copywriter based in Llanfairfechan, near Conwy, in North Wales.
The digital world and copy-writing are my specialisms. I manage all aspects of client-led online development and marketing from planning new projects, running agency pitches, managing website and social media content, creative briefs and copy-writing. Between you and I, copywriting is my favourite “work thing” and I’d write all the time given the opportunity!
I’ve been in this business now for over 24 years and have seen a huge amount of change. In fact, the pace of tech change just keeps on speeding up. I’ve worked in Finance, Manufacturing, Not-for-profit, IT, Travel and leisure and for one-man-bands and have experience from blue-chip brands to small start-up businesses. I saw Go Fly, the UK’s first low-cost airline get off the ground. I worked on pan-European branding as European e-business manager for Epson BV. And I was privileged to work as internet and merchandising manager for London 2012 during its bid phase and beyond - what an amazing experience.
For the last 13 years, I’ve worked mainly as a freelancer, around the needs of my young family. And today, from my attic room which overlooks the island of Anglesey, I manage strategy and write content for client websites, project manage the development of new websites. run social media accounts, action print work, help small businesses get up and running and more.
Current and recent clients include Ultimate Destinations, Pear-UK, Online Sea Kayaking, Minffordd Holiday Park, Menai Holidays, Adventure Elements, Plas Lligwy, New Beginnings, Sparc, Musical Hub, Ani Jewellery and Penmaenmawr Eye. I also job-share a Marketing and Communications post in a local secondary school.
It is a constant battle to juggle priorities and time as a working mum so life is always busy. I enjoy working flexibly as a freelancer - after all, my kids won’t be young for long. I love the outdoors - never happier than when I’m out and about - running, biking, learning to paddleboard, hunting for sea glass on the beach.
If you are looking for help with managing your website or social media platforms. Or if you need copywriting for a leaflet or an article or more. Or you just want some sound, simple advice about the online world, do get in touch. From strategy to web production, Google Analytics to search engine optimisation (SEO), I’ll be more than happy to help. You can send an email to [email protected] or call 07810 656457.