Sean Beardmore Growth Strategist & FMO

Sean Beardmore Growth Strategist & FMO Sean Beardmore Digital Marketing Consultant

Stop "Using" AI. Start "Partnering" with it. ๐ŸคThe biggest mistake I see in 2026? Marketers treating AI like a search eng...
29/04/2026

Stop "Using" AI. Start "Partnering" with it. ๐Ÿค

The biggest mistake I see in 2026? Marketers treating AI like a search engine instead of a team member.

AI is currently:
โœ… Writing 80% of first drafts.
โœ… Automating 90% of ad optimisations.
โœ… Handling 100% of routine reporting.

If your daily "to-do" list looks like that list above... itโ€™s time to pivot. The future belongs to the Creative Technologist.

The Question: Is AI your competitor or your co-pilot?

02/11/2025

Local Business? Struggling to learn how you can take advantage on Google Maps?

Tired of being invisible on Google Maps and local search? Get ready to dominate your local market in just 14 days!โœ… Step...
09/09/2025

Tired of being invisible on Google Maps and local search? Get ready to dominate your local market in just 14 days!

โœ… Step-by-step lessons designed for UK business owners
โœ… AI-powered prompts and tools
โœ… Worksheets and quick-win checklists
โœ… 15+ years of proven local SEO expertise

Perfect for business owners who want to:
๐Ÿ“ Rank higher on Google Maps
๐Ÿ“ž Generate more local calls and enquiries
๐Ÿ’ฐ Attract customers who are ready to buy

From a UK digital marketing consultant who's helped hundreds of local businesses get found online since 2009.

Register your interest below ๐Ÿ‘‡

I mentioned last week I'd share the three most common mistakes I see on Google Business Profiles. So here we go...Poor p...
03/06/2025

I mentioned last week I'd share the three most common mistakes I see on Google Business Profiles. So here we go...

Poor photos (or none at all) Not just any photos - but the specific ones Google wants to see. Did you know that businesses with 100+ properly tagged images get 520% more calls than those with under 20? AI can now help create and optimize these in minutes.

Incomplete attributes There are 34 hidden "attributes" in your Google listing that most business owners never touch. Each one you complete boosts your chance of showing up for specific searches. An electrician who adds "emergency service" attribute shows up when someone types "emergency electrician near me" at 11pm.

No review strategy 79% of consumers trust online reviews as much as personal recommendations. But most businesses have either very few reviews or only angry ones from 2019. There's a simple system for this that takes 3 minutes to set up.

Tomorrow, I'll share exactly how even non-techie business owners are fixing these with help from AI.

Quick question - when did you last scroll past the first three results when searching for something local?๐Ÿคทโ€โ™‚๏ธExactly. N...
28/05/2025

Quick question - when did you last scroll past the first three results when searching for something local?

๐Ÿคทโ€โ™‚๏ธ

Exactly. Neither does anyone else.

Yet I keep meeting business owners who treat their Google Business Profile like that drawer in the kitchen - you know it's important, but you'll sort it out "when you have time."
(how many mobile chargers can one have ? :-)

Here's what happened to an electrician I worked with. Decent bloke, great work, but his Google listing looked like it was set up by his 12-year-old nephew in 2017 and never touched again.

Two photos (both blurry), opening hours that were wrong, and a description that said "We do electrical work."

After we spent 90 minutes properly setting it up? His phone started ringing the next day. Properly ringing.

The mad thing is, most of this stuff can now be sorted with a bit of AI help in about an hour. No more excuses about not having time or not being "technical."

Tomorrow I'll share the three things every local business gets wrong with their Google listing (and how to fix them without losing your sanity).

(quite a good Ai Image this one)

Beautiful morning
28/12/2024

Beautiful morning

Be careful of this WhatsApp HR scam
04/10/2024

Be careful of this WhatsApp HR scam

Drowning in Digital Noise? We're Your LifelineIn today's bustling Digital Marketing world , it's easy to feel overwhelme...
25/09/2024

Drowning in Digital Noise?

We're Your Lifeline

In today's bustling Digital Marketing world , it's easy to feel overwhelmed by digital marketing options.

Our consultation cuts through the noise, offering you a clear, tailored strategy.

As a frequent user of AI assistants for copywriting ideas and frameworks, (Ai may of assisted in the following content) ...
11/09/2024

As a frequent user of AI assistants for copywriting ideas and frameworks, (Ai may of assisted in the following content) I've noticed a trend: AI-generated content can be spotted a mile off.

So here we are, repetition in adverts, headlines, copy.

Easy to spot when the vast amount of Emojiโ€™s are left in the content and worse case, the original prompt and the ever so present double hashtag # #.

We've all seen these phrases:

Engage your audience
Drive results
Optimize your strategy
Leverage your strengths
Unlock/Unleash your potential
The Digital Landscape

These AI-suggested buzzwords have become the white noise of professional content, losing their impact through overuse.

Hail the human copywriter!

๐—ง๐—ต๐—ฒ ๐—”๐—œ ๐—”๐˜€๐˜€๐—ถ๐˜€๐˜ ๐—ฃ๐—ฎ๐—ฟ๐—ฎ๐—ฑ๐—ผ๐˜…

While AI can be an excellent tool for ideation and streamlining our writing process, I will admit I use several to constantly spin the content and fact check.

However, it's crucial to remember that Ai learns from existing content. This creates a risk of perpetuating an echo chamber of clichรฉs and generic phrases.

๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—™๐—ฟ๐—ฒ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—”๐—œ-๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐— ๐—ผ๐—ป๐—ผ๐˜๐—ผ๐—ป๐˜†

Use AI as a springboard, not a crutch: Let it inspire you, but don't rely on it entirely.

Inject your unique voice: Incorporate personal anecdotes and experiences.

Challenge AI suggestions: Ask yourself, "Would I actually say this in conversation?" (as I have done here)

Prioritise authenticity: Your audience values genuine insights over polished platitudes.(this was an Ai word)

Leverage your humanity: In a world of algorithms, your unique perspective is what truly resonates.

People will always buy from people, not Ai.

The Path (๐˜ข๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ˆ๐˜ช ๐˜ธ๐˜ฐ๐˜ณ๐˜ฅ) Forward

Let's challenge ourselves and our AI assistants to create content that genuinely connects, not just regurgitates. the amount of arguments I have with my Ai Assistants daily is alarming.

In an increasingly AI-driven world, our humanity is our greatest differentiator.

What overused AI-suggested phrases make you palm your face?

Share your thoughts in the comments,

Seems a bit obvious, doesn't it.You have a website and business, yet some new businesses forget to promote it or as the ...
09/09/2024

Seems a bit obvious, doesn't it.

You have a website and business, yet some new businesses forget to promote it or as the saying goes, 'Build it and they will come'.

Then tumbleweed, sat waiting for that first online enquiry and hot lead.

So why do many business owners fail to tell enough people about their website or sales landing page is 'Open For Business'

Bit like opening a new shop in a forest with no one ever knowing you are there.

Address

4th Floor, Silverstream House 45 Fitzroy Street, Fitzrovia
London Borough Of Islington
W1T6EB

Website

Alerts

Be the first to know and let us send you an email when Sean Beardmore Growth Strategist & FMO posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category