Mostly Socials

24/04/2026

One client spot opening up 👀 Just wrapped a full paid campaign for a major music summit. Meta + LinkedIn. Jan to April.

Results:
10.71x ROAS on retargeting
5.98x blended ROAS on delegate sales

That’s a strong result, but it came from a warm audience, solid demand, and a campaign we’ve now refined across three summits. Most events won’t start there.

That’s where I come in.

I work with festivals, conferences, club brands - anything that needs bums on seats.

If your ads are running but you’re not confident in what’s working, drop me a message or email [email protected]

11/02/2026

A 750-cap independent venue is gearing up to launch in Margate. I’m excited to be handling the ads and email... exactly the kind of project I love 🫶

is run by Eli Thompson from and . If you know Margate, you know Eli.

They’ve already announced some shows. . K+D Kicks 30, , plus plenty more coming.

If you’re interested in hiring the space, drop me a DM and I’ll point you in the right direction.

More independent venues. More proper launches. More of this 🖤

11/12/2025

Everyone's chasing TikTok and Reels. Meanwhile Facebook is quietly having a moment.

Every time I get added as admin to run ads for an artist or promoter, I check the page. Most of them look abandoned. Last post: 2022. Maybe a stray event share. Tumbleweeds.

But the data tells a different story.

Metricool's 2026 Social Media Study analysed 39 million posts across platforms and compared performance year on year. The results didn't surprise me.

Facebook is up across the board:
→ +51% reach
→ +56% interactions
→ +73% comments
→ +47% clicks

Meanwhile TikTok views per video dropped 17%. LinkedIn impressions down 23%.

I've always been a continuous Facebook poster and still see success across multiple pages. But it's not about blasting sales messages. It's about showing up with content people actually want to see. Behind the scenes, culture posts, stuff that isn't just a ticket link.

The audience is still there. They're just not seeing you because you're not posting. Or you're only posting when you want something from them.

Your page doesn't need a rebrand. It needs attention. Consistent posts. Something other than an event flyer from three years ago.

The platform everyone wrote off is outperforming the ones everyone's fighting over.

When did you last check yours?

22/10/2025

What if your Meta performance problem isn’t targeting or budget... it’s creative variety?

Andromeda flipped the script. Creative range drives performance now, not targeting precision.

But here’s the problem for events: tight budgets, fast turnarounds, no time to produce endeless assets 😬

The answer isn’t more volume. It’s more variety.

5-7 truly distinct concepts (different angles, emotions, visuals) beats 15 variations of the same hook every time. That’s what Andromeda actually reads.

Campaigns doing this see lower CPAs. The ones stuck iterating one idea hit walls.

Creative strategy > creative volume.

08/05/2025

Excited to be working with the team at Von Dutch on their new brand, ‘’, focused on music, nightlife, and underground culture ❤️‍🔥 Read more about their plans via the link in bio 👀

11/10/2024

✨ Alongside working on ads and socials for Ibiza 2025, I’m now diving into the debut of IMS Dubai! 🌍

Coming this November, IMS Dubai will unite pioneering artists, thought leaders, and industry game-changers to explore where finance, tech, and culture meet in the MENA region’s electronic music scene.

Can’t wait to see how this all takes shape. 🙌

Follow for more info ✨

24/07/2024

15/02/2024

Being a freelancer since 2020 has been an incredible journey of growth and learning, but finding opportunities to connect with like-minded people and step out of my home office (the sofa) has become a key focus for me in 2024.

On Tuesday, I attended an event hosted by NOWIE (Network of Women In Events) - The energy at the event was exactly what I’ve been searching for - a chance to exchange ideas, share experiences, and simply enjoy the company of fellow event Industry professionals 🤝

Remember those days when I tried the whole desk-in-a-workspace deal? Spoiler: It wasn’t my thing. Too quiet, too...meh. But guess what? I’ve stumbled upon something much more suited— .co They’ve got another meetup in Peckham soon, and it’s practically on my doorstep 🙌

Now, I’m all about spreading the love and keeping this networking magic alive. Got any hot tips on events?

Fancy a laid-back coffee chat? Hit me up! 📲 Let’s make these connections count. Because, let’s be real, it’s either that or another day of solo coffee breaks with my furry coworkers (love them, but a gal needs human convo too, right? 😂).


📸 Mads Pierce

25/01/2024

Got a moment? An exciting opportunity for hospitality businesses just opened up! 👇 😉

Want to see your restaurant, bar, or event buzzing with more customers? I've got the perfect solution for you.

👉 I’m excited to announce an opening for a new client! If you're dreaming about elevating your brand's online presence and making a mark, it's time we talked.

With over two decades of experience in the hospitality industry, I’ve got a knack for creating Facebook Ads that do more than just look good – they get real results.

Ads are an effective way to reach new audiences and grow your hospitality business online. The problem is, that they can be costly and time-consuming if you don’t know what you’re doing! And you don’t need that stress, right?

My done-for-you ads service for Facebook and Instagram is the perfect solution.

As an experienced ads strategist, I’ll get your business seen by the right people, increase brand awareness, and bring in more sales. Stop wasting time and money on ads that don’t work and put your budget in safe hands.

Let's discuss this over a virtual coffee or meet in person in February. I’m here to help you step up your game – no overwhelming strategies, just results.

Send me a DM today, and let's get your February off to a great start!

08/01/2024

The Key to Smart Meta Ad Spending: Customer Value 👇

📝 When planning your Meta Ads budget, ask yourself: How much is a customer truly worth to your business?

💡 Delving deeper: It’s not just the initial purchase that counts. Consider the lifetime value of a customer – those who return and engage with your brand add significantly more value over time.

· Understanding the long-term worth of a customer is crucial for setting a sensible ad budget.

· If you only focus on the first purchase, you risk missing out on the bigger picture of customer loyalty and repeated business.

· Effective ad budgeting is a balance of cost and customer value. By recognizing the true value of each customer, you make smarter, more profitable ad investment decisions.

Remember, in Meta advertising, the goal isn’t just spending wisely; it’s investing in relationships that yield long-term returns.