Perception.Co

14/02/2026

Geoffrey Hinton, often referred to as the “Godfather of Artificial Intelligence,” is one of the most influential figures in the history of modern computing.

08/01/2026

Rory Sutherland discusses how the circumstances of our lives matter less than how we see them. He makes a compelling case for how "reframing" is the key to happiness — If we change the way we think, it will change the way we feel. And, if we change the way we feel, it will change the way we act.

Rory Sutherland discusses how the circumstances of our lives matter less than how we see them. He makes a compelling case for how 'reframing' is the key to happiness, it's a question of perspective.

05/12/2025

Coca-Cola’s 1930s Santa's rebrand transformed varied earlier depictions into today’s iconic red-suited figure, showing how powerful storytelling and marketing can reshape tradition, culture, and collective perception.

In the 1930s, the company transformed Santa Claus from a loosely defined, often inconsistent character into the warm, red-suited, rosy-cheeked figure we recognise today. Through Haddon Sundblom’s iconic Coca-Cola ads, Santa became jolly, human, approachable, and unmistakably dressed in Coca-Cola r...

13/11/2025

What is branding?... A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their heart.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand ...

04/08/2025

How do you know if that shocking photo in your social media feed is real — or just another AI fake?

How do you know if that shocking photo in your feed is real — or just another AI fake?In an era where seeing is no longer believing, digital forensics expert Hany Farid helps us navigate the growing flood of synthetic images and misinformation. Drawing on decades of experience assisting journalist...

26/07/2025

Out shopping today or about to ‘Click & Buy’? Take a moment to think how much does design really influence what you purchase and why?

Graphic design is crucial for branding as it visually communicates a brand's message, identity, and values, helping to create a memorable and recognisable presence. By carefully crafting elements like logos, colours, typography, and imagery, graphic design shapes how customers perceive a brand and u...

14/06/2025

After a lovely sunny day deserves an iconic TV commercial where all is well...

When will we learn? Coca-Cola have the social catalyst that can bring people together. Coke has the answer for all issues we face in a world to bring love, peace and unity to our broken world. Inspired while grounded at Ireland’s Shannon Airport in 1971, Bill Backer of McCann Erickson Advertising ...

24/08/2021

Getting saucy in Portsmouth…

24/09/2020

Lockdown gave us all time to think...
https://perception.co

22/05/2020

Good or bad design, a logo says so much about a brand!

When Alex Hancock put a rainbow flag in his window, he was subjected to homophobic abuse and a death threat.