07/12/2025
We love seeing brands come to life. //
Flat Out Coffee Co. sits in a town where the mornings start on wet trails and end with muddy bikes leaned against the café wall. The brief was simple: build a brand that feels born from that rhythm, not applied to it.
We designed a typographic system with the same directness as the riders who show up at dawn. A colour palette pulled from the landscape–steel skies, forest lines, worn-in gear. And packaging built to hold its own in a place where everything gets used, tossed in a bag, taken on the ride, brought back again.
A brand shaped by the North, sharpened by the trails, and grounded in the community that rides through its doors every day.