05/11/2023
Proud to share our latest work for , the brand's first ever global winter campaign.
Filmed by BAFTA-winning director Tom Green, the film follows Nino, who lives on a small street in Torino.
“This is Peroni Nastro Azzurro’s first-ever winter marketing campaign, and we are confident that our authentic Italian-inspired creative will encourage audiences to live every moment with its premium and uplifting taste,” Camilla Scognamiglio, global marketing manager at Peroni Nastro Azzurro, said.
Elspeth Lynn, creative partner at Unbound, said: "Peroni Nastro Azzurro tastes the same in November as it does in July. So it is a no-brainer to remind consumers to enjoy the Italian taste all year round. It is the hero in the story, whatever channel it's in and demonstrates the way to bring people together and truly live every moment. Even when it's winter.”
The work is running in UK cinemas, with a wider global rollout set to launch in 2024. The film is being supported by a London bus takeover in December, with LED-infused wraps and a series of out-of-home executions featuring the brand’s first winter creative.
Special thanks to:
STINK Films
Director: Tom Green
DOP: Benoit Soler
Producer: Kristina Prikrylova
Stink EP: Kseniya Kurochkina
Bold EP: Rob Godbold
Editor: James Forbes-Robertson @ Trim Editing
Editing
Editing House: 46-films.com
Editor: Liam Bream
Sound
Music Supervision: V***r Music
Sound Studio: V***r Music
Creative Director + Producer: Ted Rosnick
Sound Engineer: Ryan Chalmers
Milan Production:
Executive Producer: Carla Solaro di Monasterolo
Producer: Mariella Grandi
Line Producer: Martina Sironi
Production Designer: Monica Vittucci
Wardrobe Stylist: Chiara Allievi
Post Production
Post House: UPP
Producer: Štepán Kříž
Colourist: Pavel Marko
VFX Supervisor: Miro Gál
Project Coordinator: Katarína Boháčová
Photography
Photographer OOH: George Logan
Agent: Horton-Stephens
Post-Production: Curious
Photographer Social: Daniele Colucciello
