05/11/2022
Psychology of color in marketing 🟡🟣⚫️⠀
⠀
We are visual beings. Much more visual than we think. Color plays a huge role in perception and influences human behavior and decision-making. For example, different colors used in brand symbols can affect its reputation among the audience, cause certain emotions in a person that contribute to or hinder the purchase.⠀
⠀
Red 🔴⠀
Positive energy of red color is associated with strength, passion, energy, fearlessness, admiration. But there is also a negative side — red can be associated with fear, danger, pain and threat.⠀
⠀
Yellow 🟡⠀
This color is about optimism, warmth, the desire to create creativity, increasing mental abilities. Yellow is also a symbol of youth, happiness, joy and the sun.⠀
⠀
Black ⚫️⠀
Black is an "influential" color that is often associated with power and luxury. Luxury brands today choose black and white shades of colors. Using black with another bright color looks unique and refined (🤫 note)⠀
⠀
Purple 🟣⠀
and its shades (lavender that is)⠀
According to the psychology of color, purple is associated with the following feelings: freedom, sophistication, fantasy. Also historically, this color is associated with superiority, wealth. Dark shades of purple are soothing, can be used for "women's" brands.⠀
⠀
Green 🟢⠀
This color is a symbol of health, freshness, nature, purity and growth, and also relaxes the eyes. A very common color among eco-brands, pharmaceutical companies;⠀
⠀
Write in the comments, the values of which colors you still want to know 🤍