14/11/2023
So, what in the heck is 'audience first' advertising anywho!? 💁🏼♀️
Well in today's increasingly complex & dynamic media landscape, you'd be forgiven for thinking that targeting can only be administered with digital advertising...
And, that print or radio has limited capabilities when it comes to targeting too...
Gone are the days of geography alone defining when & where an advert is positioned or played.
Did you know that through a range of advances in technology, DAX radio, programmatic display, Out of Home (OOH) & now... Addressable TV, it's now possible to leverage targeting at frankly mind-blowing levels. 🤯
Let's say you are an expanding gym brand... 🏃🏼
Perhaps you're a successful gym in Shoreditch... And, you are looking to expand it into regions & boroughs across London...
Well, you could start by targeting specific postcodes, you could target listeners within a certain age bracket & certain life stages, with a love of health-related podcasts or clean food... 🍱
You could then perhaps bring in some Out of Home (OOH), & some interactive, digital display around Old Street station, maybe Shoreditch High Street too, or in new locations, surrounding tube stations... Perhaps the local bus routes 26, 35, 242 ... Maybe adding in the local papers for both on and offline ... 😯
Maybe a splattering of retargeting ads on social for those that have taken an action on your website or perhaps you want to go one step further...
Uploading your customer database and attracting lookalike audiences on TikTok, Insta, Google, or FB... Or, perhaps you want to 'get the big guns out' & target via their purchase insights, say powered by Mastercard or Boots store cards .. Maybe precision targeting through Experian perhaps...
Or, maybe simply serve a different TV ad to the same postcode area, watching the same TV program, on the very same street! Just a slighter different segment of your audience, age or interest group, so a slightly different ad or creative/location ending... 😵
Perhaps you want to throw in the mix... Targeting a 30-minute max drive time from your new, shiny location, or maybe aligning with a trending podcast or show...
You see, it's no longer about which newspaper you want to run your ad in, or what social network ...
It's rather a little richer than that. ✨
It all starts with your audience...
First.
And, it can be more budget-friendly, and rather more accessible than you think.
Sparked your interest? ⚡️
We know advertising.
We have partnered with the most extraordinary platforms and technologies in the world today & have a proven track record of amplifying brands through expert media buying strategies, with hands-on consultancy and real-time reporting - zero wastage, zero waffle.
Currently, we have availability for SMB's & brands in the lux, leisure & lifestyle space looking to reach more of their ideal audiences, at scale. ✨
Talk to us [email protected]
@followersaudiencefirstadvertising
