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Chinese Market London, London (2026)

04/03/2023

Focus groups are one of the key stages in preparing your product for export. Why?

The ratio of price, quality (or health benefits, if we are talking, for example, about cosmetics ... and this also applies to food), and taste - this is what consumers strive for when choosing a product.

As a rule, if a person buys a product that suits his taste, he then buys it again and even recommends this product to his friends. So no matter how much your ads cost or how good your brand reputation is, ultimately you need to impress the consumer with your product. Because the consumer makes the first purchase thanks to advertising, but whether the second one will completely depend on what impression the product will make on the buyer. And the prosperity of your case 💼 in China depends entirely on repeat sales, only thanks to them we will be able to ensure the regularity of deliveries and increase in volumes. Therefore, it is important to take the time to carefully study the tastes of Chinese consumers and create a product that will fully meet them.

Our company has the resources to conduct focus groups in China. We will be able to select an audience for testing your product according to your needs directly in China🇨🇳, and we will develop a guide and a focus group scenario for you. Based on the results of the focus group, we will prepare an analytical report.

01/03/2023

I would like to touch upon such an important stage in preparation for export as certification. What does it include:
1. Checking the composition and obtaining an opinion. The composition is translated into English and sent to the Chinese quarantine service, 🇨🇳, which studies it for compliance with Chinese law, and asks additional questions about the technology.
2. Checking the label information for consistency with the composition. The quarantine service requests a ready-made label layout with a translation into Chinese for approval.
3. Formation of a sticker for a label. The quarantine service generates a sticker indicating the data of the importer. The sticker can either be pasted on the label in the approved place, or it can be laid out in the label layout.
4. Registration of the label in the customs database. The label is registered in the customs database, which allows you to speed up the customs clearance of goods.
Pre-certification will save you time and insure against the risks of expiration. In this case, the product itself does not need to be provided. You need the composition of the product and the label in expanded form. In some cases, a production cycle may be requested.

28/02/2023

When registering a legal entity in China, our clients are interested in taxation in addition to the registration procedure.
According to Chinese law, a company registered in the mainland and managed from China will be considered a tax resident - this can be a Chinese company, an FIE with foreign investment, or an enterprise with 100% foreign capital WFOE.
There are two main taxes: Income tax and VAT. VAT, differentiated from 3 to 13%, depends on the category of goods or services and is paid monthly. The income tax is 25%. Income tax must be paid once a year, usually by May 31st.
At the same time, it should be noted that the tax authorities pay attention to the level of involvement and employment of an enterprise in the Chinese economy. Based on this, various indulgences, benefits, and subsidies are created to support small and medium businesses.
Our experts are always ready to advise you on incorporation and taxation in China and Hong Kong.

26/02/2023

A professional approach is very important in building a business. It is necessary to take into account all legal aspects in order to minimize potential risks. Proper trademark registration is one of the keys to success. Many companies register their trademark only in their own country. At the same time, such companies consider themselves full owners of TM and are very surprised when, entering the Chinese market, they find out that their trademark is registered to a Chinese applicant.
I recommend everyone to register a trademark even before a clear idea of entering the Chinese market and in parallel with this take the following steps (participation in exhibitions, negotiating).
Why do you need a trademark:
1) To work in the domestic market of China;
2) For export-import of certain categories of consumer and industrial products;
3) To pass customs in China;
4) Get on the shelf in retail chains and place the goods on marketplaces;
5) To enter into licensing agreements for trademark rights;
6) When determining the damage caused by the falsification of goods and services;
7) To create brand value in social networks when attracting KOL.
A trademark is a truly important intangible asset that helps protect and grow a business. The sooner you start registering, the better. Well, we are always happy to help you with this. And yes, we give a 100% guarantee of registration of your TM.

01/03/2022

Strategic planning? Is it possible without it?
The desire to increase sales and increase competitiveness is the main guideline for all commercial companies.
But it is important to understand that in order to achieve the goals, a marketing program must be developed, of which the strategy is a part. It is especially necessary to develop a strategy when a company enters a foreign market since the foreign market is new competitors, this is a new specificity of doing business, this is a new direction.
Therefore, before entering a new market, an enterprise must conduct a thorough analysis of the internal and external environment, assess its capabilities and develop an exit strategy. At the same time, we must set specific goals. What exactly do we want? What market share do we expect?
It is important to do top-down planning, that is:
1) find out the market capacity in our segment, for example, $ 100 billion,
2) want 0.1% market share = $100 million,
3) further we consider how much we need to sell our product, what should be the number of outlets to sell this volume, what budget is needed to promote the brand.
The list of our services also includes the "Strategic Planning" service, which includes:
1) 4P Strategy (Product, Pricing Architecture, Distribution, and Marketing) for 3 years,
2) Investment model with listing and promotion costs for 3 years,
3) Financial Plan (Budget) for 3 years,
4) Operational work plan with a roadmap for 1 - 2 years,
5) Functional plans included in strategy and budget
6) Assortment and pricing policy (product & price),
7) Development plan for distribution and sales off-line (place),
Marketing plan (positioning USP, campaigns), advertising and promo in off-line distribution channels (off-promotion),
9) Marketing, advertising, and promo plan in online (on-promotion) channels.

16/02/2022

Package of services YOUR OFFICE IN CHINA 🇨🇳
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Let's talk about our services✔️
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What is included in the package?
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1. Calculation of the financial model, market monitoring, competitor analysis, formation of an active client base, focus groups, work with market experts.
2. Organization of sales - the amount includes the salary of a sales manager, transaction support by a lawyer, accountant, logistician, warehouse employee, and other employees.
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A detailed list of services is included in the package:
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1. Checking the package of documents in the customs authorities, if necessary, certification of the 1st SKU
2. Assistance in organizing a presentation about the company and product, preparing a Chinese price list and other presentation materials.
3. Holding meetings, negotiations, forming an active client base. The amount includes petty expenses for travel and meetings within the same province.
4. Distribution of samples. The amount includes the cost of sending samples.
5. Acceptance of purchase orders from customers, ex*****on of contracts, payment documents.
6. Preparation of documentation for export-import to China.
7. Organization of payment acceptance
8. Organization of payment to Russia / Belarus / Ukraine / Kazakhstan / other countries under an export-import contract
9. Assistance in organizing logistics to China and in China
10. A business license is provided for legal entities. persons (including an office, a lawyer, an accountant) to complete the technical import procedure.
11. Assistance and organization of customs clearance in China.
12. Assistance and organization of obtaining a quality certificate and other permits for trade in China.
13. Organization of logistics to the permanent storage warehouse.
14. Organization of the permanent storage warehouse.
15. Organization and control of shipment from the warehouse of permanent storage to the warehouse of customers.
16. Organization and implementation of trade marketing campaigns for clients. Organization of online promotion.
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📆Term: 3 months
💵Cost: 7,000 USD for the first three months, 4,500 USD for each subsequent month.
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📲If you are interested in exporting to China, you can sign up for a free consultation

16/02/2022

I have no experience in international trade, can I work with China?🙄
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If we look at all the successful cases, then they also once had no experience. Moreover, once we all could not write and count, we learned!
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The policy of our company lies precisely in the fact that we are gradual, step by step, moving towards building sales in the international market🔝
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The path to export to China can be divided into several steps.
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™️At the first stage, we protect the idea and intellectual property through trademark registration.
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📊Second, we conduct research, make a financial analysis of the project and build a pricing architecture to understand whether the product fits into the market.
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👫Next, we conduct a focus group test so that our end consumers confirm that this product suits them in all respects: packaging, packaging, taste.
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👩‍🔬At the fourth stage, we check the goods according to the requirements of the quarantine service.
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🛒 And at the final stage we do test sales of a small batch. For example, we can first organize a container with other companies, and only then regular containers.
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📈At the last step, we organize regular and reliable sales.
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The whole path is divided into steps, so it's easier to master it ✔️ And the lack of experience in international sales is not important, and Bill Gates also once had no experience
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So that entrepreneurs can get rid of the fear of working in international markets, we are running this blog. Here you can ask all questions, sign up for a consultation, plan your steps at minimal cost in order to feel the ground under your feet when entering the Chinese market💪🇨🇳
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📲If you are interested in exporting to China, you can sign up for a free consultation

16/02/2022

What not to do when working with Chinese partners:
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❌ 1. Don't teach Chinese entrepreneurs how to run a business.
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✔️ The Chinese think not in days, but in centuries, so in response to your moralizing, they will simply wait patiently for you to agree to their terms. As a result, you will simply lose time and opportunities.
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❌ 2. Do not draw conclusions and do not make decisions on
results of the first negotiations.
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✔️Don't choose a supplier just because they speak English. Up to 80% of such cooperation ends in losses for the Russian side. As a rule, English-speaking Chinese companies are just counting on one-time large deals: they have high personnel costs, they support
European culture, but in fact is not competitive in comparison with Chinese companies. Therefore, it is important
to meet different potential partners and
choose them according to professional competencies, achievements in the market, and financial performance of the transaction. Many translators work in China, and if necessary, the language barrier is always easy to solve, but it is more difficult to overcome the cultural one.
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❌ 3. Don't be impatient.
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✔️Chinese businessmen, as a rule, are very distrustful of their partners at the initial stage of cooperation. The level of trust at the first meeting is at zero. Chinese companies are reluctant to enter into business negotiations with strangers. First,
it is better to establish contact before the start of business discussions. Sometimes it takes several months before the start of serious negotiations.
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Be patient, if you can win the trust of your Chinese partners, you can build a successful business in China.

03/02/2022

Building a brand in China. basic tools
I will tell you about the main tools for building a brand in China:

- Promotion in social networks. Today, shoppers spend more time on social media than in stores. That is why it is important to launch advertising on social networks and increase product awareness.
- Bloggers, opinion leaders. In English-language sources, you can find the abbreviation KOL (Key Opinion Leader), as bloggers with a large number of subscribers are called. In China, it is not uncommon for a blogger to sell goods worth a million dollars for a half-hour broadcast.
- Storytelling. The more unusual and interesting the history of the company, the more likely it is to hook the audience. Start with a beautiful story about your product and company, tell why exactly your product and your company should become part of the buyer's life. Have you seen the sweet couple from Southern Fruits in my stories? I really like this creativity as an example of storytelling
- Lead generation. You have to work with those who came to your store, who viewed ads, who liked it, it's much more effective than mailing
-SEO optimization. Nobody canceled machine search algorithms. Ads, product cards in your stores must be filled in such a way that they appear in the top lines of the search.
-PR and network reputation. It is built on average for six months but is a necessary criterion for a successful business. In China, long-term trusting relationships are valued.

📞Sign up for a consultation to learn more about online promotion and get my recommendations.

03/02/2022

How to open a Chinese bank account?

The following information is required to open a corporate bank account：

1. Original business license.

2. Original certificate with organization code (two copies).

3. The original certificate of tax registration (two copies) is copied on A4 paper.

4. Original and two copies of the charter of the legal entity and the identity card of the head (copies must be clear).

5. Official administrative seal of the company, special financial seal, and personal seal of the legal entity.

6. Original and photocopy of the identity card of the legal representative

Reasons for difficulties in opening a bank account

1. To open an account, you must provide a verified business address.

The office address is mandatory for a registered company. It is even listed on the business license.

2. The bank may send someone to personally verify the address of the company.

3. You need to make an appointment 2 months before your personal visit to the bank.

4. Bank may require deposits

For example, China Trade Bank requires a deposit of RMB 50,000.

5. In some cases, you need permission to open an account and a copy of it

An account opening authorization is a certificate issued by the People's Bank of China to open a basic account.

📞If you need our help in opening an account, feel free to sign up for a consultation! Let's discuss how we can help you!

Chinese Market London

04/03/2023

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