AMB Marketing Consultancy

AMB Marketing Consultancy Providing global marketing consultancy, advice, and support to companies worldwide.

Is AI killing creativity in marketing? As brands rely on algorithms to generate ideas, ads, and strategies, we're seeing...
10/01/2025

Is AI killing creativity in marketing?

As brands rely on algorithms to generate ideas, ads, and strategies, we're seeing more sameness and less originality. The marketers who refuse to lean into AI are saving the industry's soul. Thoughts?"

02/01/2025

Quick Marketing Hack:

Use Geotagging on Social Media!

When posting on Instagram or Facebook, always tag your business location. For example, a local bakery can geotag posts like "Fresh croissants just out of the oven! ๐Ÿฅ" to appear in searches for nearby food spots.

๐Ÿ’ก Why it works: It increases your visibility to locals looking for businesses in your area.

31/12/2024

๐ŸŽ‰ Wishing a very ๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—ก๐—ฒ๐˜„ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ to all our customers, partners and team.

Let's make 2025 a great year! ๐Ÿฅณ

20/12/2024

๐ŸŽ„ Merry Christmas and Happy New Year To All Our Clients, Partners and Friends!

As in typical AMB Marketing Consultancy tradition, see our 2024 Christmas video below ๐Ÿ‘‡

๐˜ฟ๐™ง. ๐™‹๐™๐™ž๐™จ๐™, ๐™ฉ๐™๐™š ๐™š๐™ซ๐™ž๐™ก ๐™ฅ๐™๐™ž๐™จ๐™๐™ž๐™ฃ๐™œ ๐™จ๐™˜๐™–๐™ข ๐™œ๐™š๐™ฃ๐™ž๐™ช๐™จ ๐™ฌ๐™๐™ค ๐™ข๐™–๐™จ๐™ฉ๐™š๐™ง๐™ข๐™ž๐™ฃ๐™™๐™จ ๐™™๐™š๐™ซ๐™ž๐™ค๐™ช๐™จ ๐™˜๐™ฎ๐™—๐™š๐™ง ๐™ฉ๐™ง๐™–๐™ฅ๐™จ ๐™ฉ๐™ค ๐™จ๐™ฉ๐™š๐™–๐™ก ๐™จ๐™š๐™ฃ๐™จ๐™ž๐™ฉ๐™ž๐™ซ๐™š ๐™ž๐™ฃ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™–๐™ฃ๐™™ ๐™˜๐™–๐™ช๐™จ๐™š ๐™˜๐™...
13/12/2024

๐˜ฟ๐™ง. ๐™‹๐™๐™ž๐™จ๐™, ๐™ฉ๐™๐™š ๐™š๐™ซ๐™ž๐™ก ๐™ฅ๐™๐™ž๐™จ๐™๐™ž๐™ฃ๐™œ ๐™จ๐™˜๐™–๐™ข ๐™œ๐™š๐™ฃ๐™ž๐™ช๐™จ ๐™ฌ๐™๐™ค ๐™ข๐™–๐™จ๐™ฉ๐™š๐™ง๐™ข๐™ž๐™ฃ๐™™๐™จ ๐™™๐™š๐™ซ๐™ž๐™ค๐™ช๐™จ ๐™˜๐™ฎ๐™—๐™š๐™ง ๐™ฉ๐™ง๐™–๐™ฅ๐™จ ๐™ฉ๐™ค ๐™จ๐™ฉ๐™š๐™–๐™ก ๐™จ๐™š๐™ฃ๐™จ๐™ž๐™ฉ๐™ž๐™ซ๐™š ๐™ž๐™ฃ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™–๐™ฃ๐™™ ๐™˜๐™–๐™ช๐™จ๐™š ๐™˜๐™๐™–๐™ค๐™จ ๐™ž๐™จ ๐™ง๐™ช๐™ฃ๐™ฃ๐™ž๐™ฃ๐™œ ๐™ฌ๐™ž๐™ก๐™™!

Impersonating a CEO in a phishing emailโ€”often referred to as Business Email Compromise (BEC)โ€”can be alarmingly effective under certain circumstances.

Why is this?

Well, effectiveness factors such as Authority Bias, Urgency, Verification, & Sophistication are some of the many factors involved.

Authority Bias means employees are conditioned to follow instructions from higher-ups, especially the CEO.

Urgency from the CEO is an important email. CEOs don't often email staff regularly. When they do, it can often mean a big announcement.

Lack of verification is when employees donโ€™t double-check details when orders seem to come from the CEO, especially if theyโ€™re under pressure.

๐Ÿ’ก Remember, the sophistication of mimicking is getting better, making it harder for employees to detect a genuine email. An example might be attackers mimicking the tone, language, and signature of the real CEO.

They may spoof email addresses to look almost identical to legitimate ones (e.g., [email protected] vs. [email protected]).

BEC attacks are highly tailored, using information gathered from LinkedIn, company websites, or social media. This makes the email feel personalised and credible.

Looking to showcase your content in more innovative and creative ways in 2025? Letโ€™s connect and explore how I can help you achieve thatโ€”reach out to me today!

+44 (0) 1865 950827
[email protected]
https://lnkd.in/eMJiR3B4

Are you just getting started with marketing your business? When trying to build your brand, more often than not, every b...
08/12/2024

Are you just getting started with marketing your business?

When trying to build your brand, more often than not, every big success story starts with a single step, and building your brand, connecting with customers, and making an impact in your industry, takes time.

Hereโ€™s what weโ€™ve learned so far:

1๏ธโƒฃ Know Your Audience: Understanding who your customers are is the key to crafting messages that resonate. How can you market to customers if you don't know who they are, likes, dislikes etc?

2๏ธโƒฃ Be Consistent: From social media to emails, showing up regularly builds trust. Consistency is key. It takes 20 years to become an overnight success.

3๏ธโƒฃ Start Small, Think Big: Focus on what works best now, and scale up as you grow! Maybe focus on just one platformโ€”Instagramโ€”to connect with your audience. By consistently sharing authentic stories and engaging posts, you can do the same with Facebook and email marketing, using insights from our Instagram success to guide the way.

๐Ÿ’ก Weโ€™re exploring creative ways to get the word out for our clients. If youโ€™re a fellow entrepreneur, marketer, or someone who loves to support small businesses, weโ€™d love to hear your tips and advice! Letโ€™s grow together. ๐Ÿ™Œ

04/12/2024

I helped my client, Herbert Retail, create a sleek and straightforward video showcasing their Electronic Shelf Labels (ESLs). Using isometric graphics and clean text animations, the video breaks down how ESLs transform retail operations by enabling real-time price updates, improving customer experience, and supporting sustainability efforts.

Itโ€™s a simple yet powerful way to communicate the benefits of this high-tech solution. Check it out and let me know what you think!

๐ŸŽฅ Watch the full video below:

I didn't pay him to say this ๐Ÿ‘€
01/12/2024

I didn't pay him to say this ๐Ÿ‘€

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London

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