The UMG

13/08/2021

The concept of and is familiar to many professionals in the marketing field. But which one is the best for your B2B strategy?

https://theumg.io/demand-generation-vs-lead-generation-for-b2b-marketing/

What is demand generation and how is it different to lead generation? All about demand VS lead gen marketing strategies in B2B - in this guide.

09/08/2021

Want to start with the online ads for your business, but don't know where to begin with? Say no more. This guide will help you navigate in the mysterious world of B2B :

https://theumg.io/make-online-ads-work-for-b2b-a-guide-for-small-businesses/

Curious to try online ads for your B2B business? Then this guide is for you!

06/08/2021

It's been 1,5 years since -19 entered our lives and things have changed vastly (which you probably noticed).

The impact of the pandemic is still present and we have analysed how have changed and are still changing in world.

https://theumg.io/how-is-covid-19-changing-b2b-marketing/

15 months after the pandemic - which B2B marketing trends are here to stay?

05/08/2021

Still not sure if your business is in need of independent sales agent? Let us give you 4 reasons why you should hire one:

https://theumg.io/why-should-you-hire-a-sales-agent/

Sales agent or sales rep? A smaller, growing business needs all of the resources and additional help it can get, and an experienced sales…

02/07/2021

Upgrading your LinkedIn profile is an important part of your sales process these days (believe it or not). Your prospects want to know who they are speaking to.

Learn how:
https://theumg.io/insider-tips-make-your-linkedin-profile-sell/

Using your LinkedIn profile for direct marketing? Here's a few tips on how to make your profile sell for you - from industry insiders!

25/06/2021

Assisting our clients in their global growth is what makes us happy!

Learn how we helped Renaissance International increase the brand awareness and gain 45 new opportunities:

https://theumg.io/helping-renaissance-support-education-worldwide-case-study/

Renaissance came to us with an unconventional request — increase their global reach through both inbound (social media, ads) and outbound (direct marketing) channels. As a global education provider in partnership with over 40K schools in the US and the UK, they were looking to expand their existin...

21/06/2021

The sales and marketing teams have the same goal - no doubt, but how it's perceived and communicated matters.

5 ways you can unite these two departments: https://theumg.io/5-ways-your-marketing-team-can-help-your-sales/

18/06/2021

Let's tackle the importance of content marketing in B2B. Are you still doubting it? Don't know where to start? We got you!

Secret answers to your questions are here:

https://theumg.io/12-questions-answers-about-your-b2b-content-marketing-strategy/ -cms

Have questions about your B2B Content Marketing Strategy? We’ve got answers. Simple and practical answers.

15/06/2021

Influencer marketing is heavily associated with the B2C market. But that's not necessarily the case. Influencer marketing can be as successful in sector.

Learn more:
https://theumg.io/practical-intro-to-b2b-influencer-marketing/

Is B2B influencer marketing really that effective? How do you attract influencers and reap benefits?...

08/06/2021

Increase your with 💪
Don't take our word for it, majority of marketers agree with the success of strategy.

26/05/2021

Let's take it a step further and clarify the difference between and .

Do you work with the leads or accounts?

https://theumg.io/lead-generation-vs-account-based-marketing-whats-better-lead-vs-account/

"Lead" or "account"? What terminology should you be using and how can it define your selling approach? Learn the differences in Lead VS Account based selling...

24/05/2021

is directly associated with . Find the right people by setting up the a successful LinkedIn .

https://theumg.io/how-to-create-a-full-marketing-funnel-with-linkedin/